PRSay

JUNE 23, 2021

Enlist employees. Since most ransomware attacks are triggered when an unwitting employee clicks a link in a spam email, your company’s employees are its first and best line of defense against ransomware. Exercise regularly.

Crisis 146

Crisis Insurance Insurance Exercises 146

Onclusive

JANUARY 31, 2018

Cunningham described the fundamentals of creating positioning: “The first thing we do in a positioning exercise is to split those two things up and do the rational positioning first. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

PRSay

JULY 22, 2021

Until March 2020, working from home was, for most employers, an idea that raised many concerns — especially regarding cybersecurity, employee productivity and accessibility. A 2020 study from Growmotely, a company that matches organizations with remote workers, found that 97 percent of employees prefer not to return to the office full-time.

Employee 148

Employee Exercises Study Meeting 148

NewsWhip

NOVEMBER 20, 2024

So, you’re gonna have to go through an exercise to assign a weight and figure out ‘What is the audience that we’re gonna prioritize?’” “Take DEI. Your employees care the most about workforce issues because they live it everyday. So what do you do?

Data 78

Data Storytelling Policies Employee 78

PR Job Coach

FEBRUARY 24, 2014

Does the culture encourage expanding the employee knowledge and skills? Does it boast a high number of degreed employees and does it have ongoing relationships with academic institutions? Rate each one and when you have completed the exercise, tally the results. Does the company have a training department?

How To 187

How To Leadership Interviews Google 187

Melissa Agnes

APRIL 16, 2018

In chapter four we’ll discuss your organization’s high-risk scenarios, but before we get there, following is an exercise to consider undertaking with different members of your leadership team. This exercise will help you spark discussions and gain necessary awareness. This type of exercise offers more than a traditional tabletop.

Internal 133

Internal International Crisis Exercises 133

Cision

AUGUST 30, 2016

Watch for issues around the globe and the impact they may have on your business, clients, customers and employees. Heck, bust this thing out and use it as a team-building exercise. You can’t know what’s missing or needed if you aren’t familiar with your current scenarios and action steps. Keep your eyes peeled. Share it! .

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Onclusive

JANUARY 25, 2024

Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. In the dynamic world of PR, comms, and marketing, staying ahead of the competition is key. We also have Insights Consultants who work with you to develop a brief that’s aligned to your needs.

Analysis 195

Analysis Media Trends Data 195

Melissa Agnes

SEPTEMBER 16, 2014

But does everyone who holds the reins know how to use it well and exercise good judgment? Whether you have employees, coaches, student-athletes, or anyone that represents your brand, it’s a good idea to give them some basic training on how to use social media responsibly. How to avoid a public relations crisis.

Social Media 239

Social Media Crisis Training Media 239

PRSay

SEPTEMBER 10, 2020

With today’s CEO activism, there’s a chance that a vocal executive’s views may run counter to employees, agency staff or other clients. Conduct a thorough “what if” exercise for controversies and determine how you’ll mitigate them. It won’t be very good work, and you’ll likely lose the employee. Update your conflict policy.

Ethics 136

Ethics Policies Guidelines Employee 136

Stern + Associates

NOVEMBER 28, 2023

Organizational leaders are increasingly recognizing that employee happiness is an important goal,” says Elizabeth Dunn, Ph.D., An Enduring Organizational Resource: Social Connections at Work According to Dunn, one of the main keys to unlocking employee happiness is to build a sense of connection with colleagues.

Employee 133

Employee Financial Resources Construction 133

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

We specialize in messaging to those very stakeholders, especially employees, partners, and customers. CEOs from Apple to JPMorgan Chase agreed to invest in employees and customers as well as shareholders. Yet the need here is not mere public relations messaging, but leadership and action. Business Must Serve Stakeholders.

Leadership 156

Leadership Corporate Energy Government 156

Contently - Strategy

AUGUST 27, 2024

Encouraging any group of employees to march in step is difficult. Explain the company and business objectives Full-time employees have a tendency to take company messaging for granted. Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you onboard freelancers.

Pitching 52

Pitching Interviews Employee System 52

Sword and the Script

DECEMBER 8, 2020

Consider your audience and prioritize communicating with your employees. Employees are arguably your most important stakeholders, and news of a merger or acquisition causes anxiety to spike among them. Start by understanding the perceptions that already exist within your audience of employees. They could have just asked.

Internal 112

Internal International Employee Leadership 112

PRSay

SEPTEMBER 15, 2017

This era in the workplace was just before Harvard Business Review popularized the “service-profit chain,” a concept that recognizes causal relationships between employee satisfaction, customer loyalty, and business profitability and growth. Porter Novelli is not the largest global agency in terms of financial or employee size.

Financial 148

Financial Employee Leadership Training 148

5W PR

JULY 27, 2020

Since 1984, companies were urged to use gamification to improve employee engagement and get workers to more clearly define their goals. It was viewed as a novel way to keep score and get more frequent feedback from employees. A different survey by TalentLMS said most employees like gamification.

Exercises 97

Exercises Software Employee Training 97

ImPRessions - Crenshaw Communications

APRIL 5, 2018

Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. Rarely does a single positive story act as a magic bullet, however. PR works best in building brand visibility and credibility over time. You’re not differentiated. Is it still recognizable as your own?

Pitching 174

Pitching Enterprise Exercises Agency 174

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. A compelling set of opinions or observations can make a brand memorable and relevant for nearly any audience – employees, prospects, VCs, and press. No differentiation. A client-agency mismatch.

Pitching 205

Pitching Agency Internal International 205

Melissa Agnes

MAY 23, 2016

What you want to do instead, is make sure that your crisis management governance reflects the organizational structure that all employees and team members are already familiar with. Is this escalation process a natural course of everyday business – in other words, are your employees already familiar with it?

Crisis Management 176

Crisis Management Government Crisis How To 176

Waxing UnLyrical

APRIL 7, 2011

And that audience is your employees. Do you remember when your senior staff put together an employee wine and cheese event to celebrate that particularly big win? You see, your employees are your most important audience. I get that you can’t talk one-on-one to every single one of your employees day in and day out.

eBook 91

eBook Employee Exercises Community 91

Melissa Agnes

APRIL 11, 2016

I enjoy whatis.com ‘s definition, take a look: “An information silo is a business division or group of employees within an organization that fails to communicate freely or effectively with other groups, including management. Conduct team building exercises that are cross-departmental.

Crisis 100

Crisis Crisis Management Exercises Corporate 100

5W PR

MARCH 18, 2025

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses. Provide talking points for customer-facing employees.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Agility PR Solutions

NOVEMBER 8, 2020

As a public relations exercise, new employees and new customers want to be sure that working with you and shopping with you will […]. In these troubled and turbulent times we find ourselves in, making your business safe and secure is not only good for you financially, but it’s good for your reputation as a business.

Exercises 86

Exercises Financial Employee Reputation 86

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 118

Company Employee Case Study Strategy 118

PR for Anyone

JUNE 12, 2020

A great exercise is to just sit down and lay this out. If you have a team, employees, or advisory board, work on this with them so you all are on the same page as to your message, your beliefs, and your core values. The majority of us are not in business solely to make money. There is a reason we do what we do.

Exercises 130

Exercises Employee Corporate Pitching 130

5W PR

JULY 15, 2020

Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • it can exercise some control over who chooses to write about and how they portray the brand.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

AUGUST 8, 2023

Most SaaS companies use ‘emotional’ tactics to motivate their employees to identify ideal case study candidates. For example, the company reminds their employees of the benefits of a case study to the company, as well as to them personally (67%), or the company fosters a cooperative, team environment (54%).”

Case Study 146

Case Study Study Company B2B 146

ImPRessions - Crenshaw Communications

JUNE 28, 2017

This efficient automation allows for the tech-driven pizza delivery company’s human employees to focus on menu-planning, marketing and other company business. The exercise will help you become a better storyteller yourself and prepare you the next time you have some good news to share.

Airlines 147

Airlines Insurance Insurance Exercises 147

PRSay

SEPTEMBER 21, 2020

We have every right to feel the way we feel and to exercise our right to peacefully protest. employees) — have done a lot of work and invested resources [so] it is difficult to quickly state every action, especially when it matters the most.

Conference 158

Conference System Exercises Resources 158

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units. People were shocked then.

Employee 87

Employee Real Estate Video International 87

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

These student employees add value and voice to all PR teams, and we hope they reap as many benefits as we do. The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful. The best part?

Internal 120

Internal International Exercises Ethics 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” And, one of the best things about The Muse? ” Learn to play here.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

DECEMBER 16, 2021

The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one. When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times.

Publicity 174

Publicity Survey Pitching Creativity 174

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. Most companies have multiple audiences, from stakeholders like partners and investors, to employees and customers.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Melissa Agnes

FEBRUARY 16, 2016

Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters). Candidates. Counterparties / lenders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Contently - Strategy

JANUARY 26, 2023

Build the foundation for a successful thought leadership program with some familiar strategic exercises: Define your target audience. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees. Ask for ideas from other employees or even your freelance team.

Leadership 140

Leadership Content Marketing Healthcare Google 140