ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Depending on its stage of life, a competent internal professional or team with relevant experience can work just fine. Does every startup need an outside agency? It happens.

Pitching 205

Pitching Agency International Internal 205

NewsWhip

NOVEMBER 20, 2024

For instance, how can you transform complex data into operational insights that will truly matter to your internal audiences? So, you’re gonna have to go through an exercise to assign a weight and figure out ‘What is the audience that we’re gonna prioritize?’” “Take DEI. So what do you do?

Data 78

Data Storytelling Policies Employee 78

Contently - Strategy

AUGUST 27, 2024

Encouraging any group of employees to march in step is difficult. Explain the company and business objectives Full-time employees have a tendency to take company messaging for granted. Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you onboard freelancers.

Pitching 52

Pitching Interviews Employee System 52

Onclusive

JANUARY 25, 2024

Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. This makes viewing and sharing your data insights with internal stakeholders easier. In the dynamic world of PR, comms, and marketing, staying ahead of the competition is key.

Analysis 195

Analysis Media Trends Data 195

Melissa Agnes

MAY 23, 2016

It defines everything from the structure, roles and responsibilities of your crisis team, straight through to your internal escalation process. What you want to do instead, is make sure that your crisis management governance reflects the organizational structure that all employees and team members are already familiar with.

Crisis Management 176

Crisis Management Government Crisis How To 176

Melissa Agnes

SEPTEMBER 16, 2014

But does everyone who holds the reins know how to use it well and exercise good judgment? Whether you have employees, coaches, student-athletes, or anyone that represents your brand, it’s a good idea to give them some basic training on how to use social media responsibly. How to avoid a public relations crisis.

Social Media 239

Social Media Crisis Training Media 239

5W PR

MARCH 18, 2025

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses. Internal Communication Keep staff informed about public statements and media coverage.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

PRSay

SEPTEMBER 15, 2017

9 at PRSA’s 2017 International Conference in Boston. This era in the workplace was just before Harvard Business Review popularized the “service-profit chain,” a concept that recognizes causal relationships between employee satisfaction, customer loyalty, and business profitability and growth. The year was 1992.

Financial 148

Financial Employee Leadership Training 148

Melissa Agnes

APRIL 11, 2016

I enjoy whatis.com ‘s definition, take a look: “An information silo is a business division or group of employees within an organization that fails to communicate freely or effectively with other groups, including management. Conduct team building exercises that are cross-departmental.

Crisis 100

Crisis Crisis Management Exercises Corporate 100

PR in High Definition

AUGUST 31, 2022

Maintaining robust internal communications. Internal communication has always been vital to the overall strategy of any firm. Multi-year Gallup research found that employee disengagement costs the UK economy £52-£70 billion per year. It allows you to choose the best channels and tone of voice depending on your audience.

Internal 62

Internal International Communications Exercises 62

PR for Anyone

JUNE 12, 2020

Doing that internal work to discover that, helps with every aspect of your business. A great exercise is to just sit down and lay this out. If you have a team, employees, or advisory board, work on this with them so you all are on the same page as to your message, your beliefs, and your core values.

Exercises 130

Exercises Employee Corporate Pitching 130

PRSay

AUGUST 14, 2019

If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. Internal communications can be challenging at large companies.

International 67

International Internal Conference Public Affairs 67

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units. People were shocked then.

Employee 87

Employee Real Estate Video Internal 87

Waxing UnLyrical

APRIL 7, 2011

And that audience is your employees. Do you remember when your senior staff put together an employee wine and cheese event to celebrate that particularly big win? You see, your employees are your most important audience. I get that you can’t talk one-on-one to every single one of your employees day in and day out.

eBook 91

eBook Employee Exercises Community 91

Contently - Strategy

MARCH 15, 2019

Encouraging any group of employees to march in step is difficult. Full-time employees have a tendency to take brand messaging for granted. Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. Are there any words or phrases that employees can’t use?

Company 111

Company Pitching System Interviews 111

Communications Conversations

SEPTEMBER 10, 2020

Scott is also an employee at Life Time Savage now. I love working with Natalie and she’s really taught me the value of building and balancing relationships, both with the media and our internal partners. Outside of work, I really appreciate having extra time in the morning for running and exercise.

Radio 167

Radio Journalism Interviews Energy 167

Melissa Agnes

FEBRUARY 16, 2016

Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters). Candidates. Counterparties / lenders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Contently - Strategy

JANUARY 26, 2023

Build the foundation for a successful thought leadership program with some familiar strategic exercises: Define your target audience. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees. Ask for ideas from other employees or even your freelance team.

Leadership 141

Leadership Content Marketing Healthcare Google 141

PRSay

JANUARY 9, 2024

The exercises often concentrate on opposites and extremes, such as gesticulating versus keeping your hands in your lap. After being trained, people often feel more in control of how they present in group settings such as internal team meetings, video calls or major conferences. Some won’t like how they look or sound on camera.

Training 102

Training Conference Meeting Technology 102

ImPRessions - Crenshaw Communications

MARCH 31, 2017

There’s a very smart exercise to be done when floating an idea internally. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events. Do work backward. Don’t let budgets hamstring your thinking. The reason?

Airlines 120

Airlines Exercises Fashion Print 120

Shift Communications

DECEMBER 6, 2021

The veil has been lifted and employees of all colors and creeds are demanding change. It will also show your employees the seriousness with which you are approaching DE&I in your company. Continuous DE&I communication with your employees is key. Employees and clients expect to see results from promises made in 2020.

Communications 78

Communications Employee Financial Community 78

Stephen Waddington

MAY 19, 2019

There’s lots been written and said this week about mental health and wellbeing for International Mental Health Week. It’s firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Provide clear signposting and training to all employees and managers on policies and procedures.

Policies 60

Policies Exercises Resources Employee 60

Practical Law Construction

MAY 18, 2021

Riot, commotion or disorder by persons other than the Contractor’s Personnel and other employees of the Contractor and Subcontractors. Strike or lockout not solely involving the Contractor’s Personnel and other employees of the Contractor and Subcontractors. Recent case law. England and Wales.

Construction 121

Construction Government Radio Airlines 121

Contently - Strategy

DECEMBER 1, 2022

Defining yours will require a round of internal interviews with the executive team, the human resources department, and relevant members of management. How do you develop employees? You should walk away from this exercise with a document that includes all the elements listed here. Is ethical manufacturing a priority?

Strategy 131

Strategy Brand Branding How To 131

Reputation Us

MARCH 4, 2019

Whether gaining business, quality employees or remaining competitive “your reputation precedes you.” Ask your employees and customers their opinions to get insights into how they view your business, products, services, culture and reputation. Now more than ever, it is mission critical to know what your reputation is.

Reputation 79

Reputation Employee Case Study Survey 79

Stern + Associates

SEPTEMBER 22, 2022

As we navigate various transitions over the coming months and years, leaders are likely to see employees struggle with anxiety, depression, burnout and trauma. When organizations invest in mental health, it’s better for employees and better for business. Make It Fearless. Striking a Balance Between Independence and Loyalty.

Employee 62

Employee Leadership Exercises Mobile 62

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide". In May 2020, Airbnb announced the layoff of 25% of its staff (1900 employees) due to the coronavirus.

Reputation 52

Reputation Company How To Employee 52

PR in High Definition

MARCH 27, 2024

It’s going to be difficult to embed cybersecurity across a business if there’s a lack of internal comms, and absolutely zero external comms plans in place. Bridging the internal comms gap Improving comms in cybersecurity starts internally, by bridging the comms gap. Living and breathing the plan. The bottom line?

Crisis 71

Crisis Internal International Crisis Communications 71

Barokas

SEPTEMBER 22, 2017

Internal emails, client emails, newsletters, coordinating with reporters, maybe the occasional email from your mom. PR often feels like a game of email ping pong. Ideas are shared, tasks completed, reports delivered. The constant flow of email makes focusing on the completion of tasks difficult at times.

Skype 60

Skype Exercises Energy Local 60

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% 3) lack of employee experience (25%). It might also provide a thought about what might happen next year.

B2B 148

B2B Marketing Survey Software 148

PR in High Definition

JULY 28, 2021

However, for some brands, this only opened a can of worms when employees and some customers surfaced stories of how the brand had actually been discriminating against minority groups. Whether it’s internal or external, make sure to gather opinions and feedback from a variety of ethnicities, genders and nationalities.

Social Media 71

Social Media Exercises Banking Employee 71

Waxing UnLyrical

JULY 11, 2019

Mix internal images with UGC. For instance, if your company made fitness clothing, then your purpose would likely be to make people feel good while working out — so your photos should feature your employees doing just that, showing that you practice what you preach. Stock images of people in suits looking stoic?

Company 88

Company Brand Branding How To 88

Solo PR Pro

JUNE 14, 2022

She discovered a theater she loved and reached out to the head of marketing and PR to ask if she could intern with her. Jen is the only consistent employee at her agency, making her a true solo PR pro, but she does bring on additional contractors when necessary. Jen received a “yes” and went on to work in that theater for years. “I

Meeting 83

Meeting Radio Travel Television 83

Reputation Us

MARCH 4, 2019

Whether gaining business, quality employees or remaining competitive “your reputation precedes you.” Ask your employees and customers their opinions to get insights into how they view your business, products, services, culture and reputation. Now more than ever, it is mission critical to know what your reputation is.

Reputation 60

Reputation Employee Case Study Survey 60

Sword and the Script

JULY 14, 2015

Writing and developing content on a consistent basis is like exercising. We do however, have huge lead on peers in competition and furthermore, a mention in Forbes has proven electrifying internally. However, earning a mention has gone a long way toward re-invigorating internal support. Consistency is truly pivotal.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Bianchi Biz Blog

AUGUST 7, 2023

I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time. I started professionally in 2003 as an intern at a small Birmingham, Ala. What story or stories are you most proud of?

Journalism 78

Journalism Meeting Newspapers Media 78

Bianchi Biz Blog

MARCH 18, 2021

Most of them have been created in an intense exchange with various business stakeholders and you can use them free of charge to structure your report and make your information easier to be found, especially by international investors. But which one should you use? Well – that depends on your specific needs.

Report 79

Report Company Data System 79