5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. A strategic response helps minimize reputational damage while demonstrating commitment to improvement.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

PRSay

SEPTEMBER 10, 2020

But public relations doesn’t have such a provision, which means that practitioners much decide whether or not to help a particular organization build, grow and protect its reputation. With today’s CEO activism, there’s a chance that a vocal executive’s views may run counter to employees, agency staff or other clients.

Ethics 136

Ethics Policies Guidelines Employee 136

Melissa Agnes

SEPTEMBER 16, 2014

But neglected, they can turn into a full blown reputation crash and even a pretty big hit to the bottom line. But does everyone who holds the reins know how to use it well and exercise good judgment? Many are just negative incidents—smoke on the horizon, if you will. How to avoid a public relations crisis.

Social Media 239

Social Media Crisis Training Media 239

PR in High Definition

FEBRUARY 25, 2022

Facebook sceptics might think that the ‘Meta’ rebrand is merely an aesthetic exercise in an attempt to cover up a string of wrongdoings. But in the case of Facebook (and many other rebrands, which I’ll come onto), it can also be a reputation reshaping exercise, which brings me to the question, is a rebrand enough to save a reputation?

Reputation 62

Reputation Exercises Employee Facebook 62

Sword and the Script

DECEMBER 8, 2020

Consider your audience and prioritize communicating with your employees. Employees are arguably your most important stakeholders, and news of a merger or acquisition causes anxiety to spike among them. Start by understanding the perceptions that already exist within your audience of employees. They could have just asked.

International 114

International Internal Employee Leadership 114

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. We say that brand is what you say about business.

Reputation 60

Reputation Employee Case Study Survey 60

Agility PR Solutions

NOVEMBER 8, 2020

In these troubled and turbulent times we find ourselves in, making your business safe and secure is not only good for you financially, but it’s good for your reputation as a business. As a public relations exercise, new employees and new customers want to be sure that working with you and shopping with you will […].

Exercises 86

Exercises Financial Employee Reputation 86

Melissa Agnes

FEBRUARY 16, 2016

In order to do this, begin by asking yourself and your team the following question: Who, in a crisis, do you need to communicate with in order to minimize the negative reputational impact on your organization? The first step is to identify exactly who your key stakeholders are. Odds are, you already know who your stakeholders are. Candidates.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Sword and the Script

DECEMBER 16, 2021

The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one. When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Reputation tops margin in business decisions. “85%

Publicity 175

Publicity Survey Pitching Creativity 175

ImPRessions - Crenshaw Communications

JUNE 28, 2017

While Uber has struggled with reputation setbacks, culminating in the resignation of its CEO last week, Lyft has quietly kept to itself, plotting a successful path as the “friendly, laid-back alternative to Uber’s cutthroat corporate ethos.” That was the case this past week for Lyft, ride-share rival to Uber.

Airlines 147

Airlines Insurance Insurance Exercises 147

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide". In March 2020, more than 400 employees of "Bird", an electric scooter rental company, were fired because of the difficulties the company faced due to the quarantine.

Reputation 52

Reputation Company How To Employee 52

Reputation Us

JUNE 23, 2019

Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc. So how does a company handle a corporate crisis in today’s world?

Corporate 74

Corporate Crisis Management Exercises Crisis 74

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. Leadership reputation can be increased substantially by sharing information with colleagues and community. Invite others onto the stage.

Leadership 149

Leadership Trade Shows Healthcare Education 149

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units. People were shocked then.

Employee 87

Employee Real Estate Video International 87

Contently - Strategy

JANUARY 26, 2023

These episodes serve multiple thought leadership purposes: They build the thought leadership reputation of Google’s technical team and leverage the reach and influence of podcast host and head of developer engagement Stephanie Wong , who often posts about the show on her personal LinkedIn profile. Define your goals and KPIs.

Leadership 141

Leadership Content Marketing Healthcare Google 141

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

PR in High Definition

JANUARY 23, 2020

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. What is their view on the reputation of the organisation?

Reputation 48

Reputation Handbook Exercises Groups 48

PR in High Definition

APRIL 25, 2018

However, if they fail to address it, their brand and reputation may be affected. Instead of producing results as just part of a compliance exercise, organisations may choose to seize the opportunity to tackle their gender pay gap and set concrete targets for closing the gap. It’s all in the narrative. Keep an eye out.

Branding 75

Branding Brand Employee Exercises 75

PRSay

JANUARY 9, 2024

The exercises often concentrate on opposites and extremes, such as gesticulating versus keeping your hands in your lap. When teams speak in sync, that consistency builds faith among external audiences that company representatives are all rowing with precision in the same direction, which helps companies build brands and manage reputations.

Training 102

Training Conference Meeting Technology 102

Waxing UnLyrical

JULY 11, 2019

For instance, if your company made fitness clothing, then your purpose would likely be to make people feel good while working out — so your photos should feature your employees doing just that, showing that you practice what you preach.

Company 88

Company Branding Brand How To 88

PRSay

AUGUST 14, 2019

Shaw oversees the narrative and reputation of one of America’s most ubiquitous companies. . If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. We have 130,000 employees. We ran a base newspaper.

International 67

International Internal Conference Public Affairs 67

PR in High Definition

JULY 28, 2021

And it can have repercussions on their reputation. However, for some brands, this only opened a can of worms when employees and some customers surfaced stories of how the brand had actually been discriminating against minority groups. Tailor your campaign to each country. Do a quick sanity check on the news.

Social Media 71

Social Media Exercises Banking Employee 71

PR in High Definition

JUNE 25, 2020

Whether communicating redundancies during difficult times or growth during the bounce back, protecting company reputation at this time is critical – businesses can’t afford a loss of confidence in who they are, what they do, and how they do it. The publisher of the Mirror, Reach, was forced to furlough nearly 1,000 employees, City A.M.

Exercises 71

Exercises Employee Social Media Communications 71

David PR Group

OCTOBER 12, 2016

An executive inadvertently posts a tweet with confidential information, employees offer-up opinions on controversial subjects and find themselves in hot water, and social media departments inadvertently publish offensive images. Most companies have an employment agreement or handbook which offers guidance on employee conduct.

Policies 40

Policies Social Media Handbook Guidelines 40

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR Conversations

OCTOBER 27, 2023

15 years have passed and while some aspects remain surprisingly at the forefront of our conversations of today, others seem to have vaped into the background and therefore taking a second to reflect on them is a valuable exercise. The interaction among publics on the Internet simply makes these multilateral relationships obvious.”

Exercises 70

Exercises Interviews Public Affairs Financial 70

Shift Communications

DECEMBER 17, 2015

It is important to note that this is the same exercise used for crafting rapid response commentary that might be about malware, an industry acquisition or a new product from Apple. After this exercise, it’s always good to draft the comment or review what the client had in mind, and then run through the checklist again. Amanda Munroe.

Exercises 60

Exercises B2C Report Pitching 60

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. And that’s like sort of a good clarifying exercise to start. We heard that old cliché about getting a seat at the table and having the ear of the CEO. That’s what the studies show.

Media 202

Media Storytelling Technology Data 202

PR in High Definition

MARCH 27, 2024

The same line of thinking needs to be applied here, and having a comms strategy in place for incidents and breaches has the potential to either make or break a reputation. Crisis comms is not a box ticking exercise, and a plan should not sit on a shelf gathering dust. Living and breathing the plan.

Crisis 71

Crisis Internal International Crisis Communications 71

PR in High Definition

JUNE 25, 2020

Whether communicating redundancies during difficult times or growth during the bounce back, protecting company reputation at this time is critical – businesses can’t afford a loss of confidence in who they are, what they do, and how they do it. The publisher of the Mirror, Reach, was forced to furlough nearly 1,000 employees, City A.M.

Exercises 62

Exercises Employee Social Media Communications 62

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

The Hoffman Agency

APRIL 2, 2019

A personal take on the exclusive partnership from The Hoffman Agency’s Hong Kong General Manager and former employee of Hotwire, Marc Sparrow. As it turned out, it was a fairly straightforward exercise. Andy West, Hotwire’s Group Chief Development Officer reunites with Hoffman Hong Kong GM Marc Sparrow.

Enterprise 52

Enterprise Agency Meeting Exercises 52

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

PR in High Definition

OCTOBER 23, 2019

But there does seem to be a divide between companies that treat this exercise as a re-hashing of the old ‘vision and mission’ straplines and those who are treating it as an opportunity to seriously reconsider what they stand for. Employees will leave. You’ll lose the halo effect of a good reputation. What is Purpose?

Airlines 48

Airlines Local Wikipedia Travel 48

Ethical Voices

MAY 8, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? And we look at your leadership and reputation. When we do the reputation review, we look at a couple of things when an organization we are considering has run into an issue.

Ethics 73

Ethics Training Financial Survey 73

PR Conversations

MAY 1, 2017

I am sure there are statistics somewhere that record the number of employees who stick around long term after a crisis has occurred and if there aren’t, then there should be. There is absolutely a wider societal dimension to this and it also links to leadership, employee engagement as well as public relations and communications.

Crisis 63

Crisis Crisis Management Leadership Training 63

Ethical Voices

MAY 6, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? And we look at your leadership and reputation. When we do the reputation review, we look at a couple of things when an organization we are considering has run into an issue.

Ethics 52

Ethics Training Financial Survey 52