Cision

JUNE 16, 2017

Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative. New images. Blog post explaining new changes. New handle.

Communications 250

Communications How To Telecommunications Employee 250

Cision

MAY 18, 2017

Profile-Centric Social Networks: Facebook and LinkedIn represent social networks that both attempt to limit people to one user profile per person while creating separate business pages for companies to maintain. There is one catch: Facebook and LinkedIn only allow individual user profiles, not company pages, to join them.

How To 198

How To Instagram Social Media LinkedIn 198

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

Facebook just can’t catch a break. In 2018, past misdeeds caught up with Facebook. In November, The New York Times broke a blockbuster story based on three years’ worth of insider accounts of Facebook’s handling of the scandal. Here’s part one of my list for 2018 PR Winners and Losers. The PR Losers.

Banking 257

Banking Facebook Reputation Crisis 257

ImPRessions - Crenshaw Communications

JUNE 12, 2020

But six years after their first diversity reports, a string of technology players have seen only marginal increases in the number of black employees. Facebook went from having a three percent black workforce to 3.8 Overall, nearly every company on the top-tier list has fallen short of their announced goals. There seems to be none.

Technology 248

Technology Company Enterprise Community 248

5W PR

MARCH 13, 2025

Major brands like Johnson & Johnson, Pepsi, and Facebook have weathered significant PR storms, leaving behind valuable lessons for today’s business leaders. Facebook’s 2018 Cambridge Analytica scandal shows the pitfalls of delayed response in the tech sector.

Crisis 78

Crisis Examples Industry Crisis Management 78

Melissa Agnes

AUGUST 13, 2014

It is difficult to Facebook post your way out of a crisis. ” Firstly, you aren’t supposed to tweet your way, or Facebook your way out of a crisis. Next, e-mail the link to all of your employees. They use blogs, news sites, Facebook campaigns, etc. It is difficult to get in an online shouting match with idiots.”

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic.

Branding 284

Branding Brand Small Business Retail 284

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Millions of blog posts are written every day.

Branding 246

Branding Brand eBook Video 246

PRSay

MARCH 6, 2020

Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. Safeguarding the health and well-being of your employees is crucial, Stansell said. Health officials are still gauging how widespread the virus might become in the United States. (As Providing updates.

Communications 212

Communications Employee Crisis Policies 212

Prohibition

FEBRUARY 6, 2025

These scammers are using stolen branding, fake invoices, and false claims of employment at well-known agencies to con people on Facebook Marketplace. They are NOT real employees. ” How This Scam Works They create fake profiles pretending to be agency employees. Their main trick? They have NO connection to us.

Creativity 71

Creativity Agency Employee Facebook 71

Flack's Revenge

OCTOBER 15, 2020

For example, Facebook has a ton of bad press, but the majority of people still have a Facebook account and will continue to use the company’s other platforms like Instagram and WhatsApp. Tesla’s elimination of a PR department is not an indication of a larger industry trend. Emily Fang.

Leadership 282

Leadership Social Media Facebook Trends 282

Cision

MAY 16, 2016

IPR defines organizational clarity as the extent that “employees recognize a line-of-sight between their job and the marketplace they operate in, against the backdrop of the company’s strategy.” Employee perception of how their job influences organizational success. Communicate continuously.

International 218

International Internal Communications Employee 218

Mindful Marketing

OCTOBER 10, 2021

It’s been hard to find news feeds recently that haven' featured Facebook. Francis Haugen is a 37-year-old data scientist and Harvard MBA who has worked for a variety of top-tier social media firms for 15 years, including a two-year tenure at Facebook. “Facebook has set up a system of incentives that is pulling people apart.”

Facebook 80

Facebook Social Media Government Employee 80

The Proactive Report

NOVEMBER 14, 2022

The more you know about your customers, clients, employees, and competitors, they better your planning will be. Facebook is still an excellent place to do this. Over 60 percent of people worldwide are on Facebook and almost three billion users visit the site every month!

Digital PR 264

Digital PR Marketing Infographics Video 264

Communications Conversations

APRIL 17, 2020

Best Buy shares CEO video message initially aimed at employees on LinkedIn. Best Buy stole a page out of Microsoft’s playbook when it posted a message from CEO, Corie Barry, this week that was initially shared with employees. Walmart uses employee-generated content to thank front-line workers. Very transparent.

Social Media 198

Social Media Branding Brand Employee 198

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 181

Facebook Community Advertising Advertising 181

PRSay

MARCH 20, 2020

Many employees at organizations across the country have been working from home during the coronavirus outbreak. For some employees, this is their first experience with remote work, telework, video conferencing, etc. At work, employees want to share information quickly and broadly. Everyone wants to offer breaking news.

Communications 218

Communications Employee Video Google 218

Communications Conversations

DECEMBER 20, 2022

LinkedIn says a whopping 30% of a brand page’s engagement comes from employees. That same LinkedIn survey also says employees are 14 times more likely to share content from their employers than other types of content on LinkedIn. but if I had to guess it would easily be north of 50% employee comments.

LinkedIn 74

LinkedIn Employee Survey Internal 74

PRSay

JANUARY 22, 2021

After dealing daily with the health and financial concerns for employees and their families in a COVID world, genuine empathy will underpin all communications as never before. The imperative is creating a unique culture for all employees when many will not be in the office full-time — or at all. Avoid remote culture shock.

Trends 187

Trends Communications Skype Employee 187

Melissa Agnes

SEPTEMBER 9, 2014

Simulate everything from Twitter, Facebook, Instagram (and any other social media channel needed for your team’s exercise), to the search engines, as well as major news sites and blogs. Crisis Preparedness Employees and Crisis Management Food for Thought' The post The Value of a Crisis Simulation appeared first on Agnes + Day.

Crisis 222

Crisis Crisis Management Engineering Exercises 222

Melissa Agnes

MAY 21, 2014

Hooters, the restaurant chain that is well known for their busty women-only staff, claims to have had their Facebook page hacked recently when a disgraceful joke about rape was posted to their timeline. Now it’s quite possible that the account was hacked and I have no insider knowledge on whether or not it actually was.

Case Study 213

Case Study Crisis Study Facebook 213

Melissa Agnes

SEPTEMBER 16, 2014

A social media manager loses their temper in a customer service post on Facebook. Your social media manager needs to be more than someone who just knows how to schedule posts on Facebook. Do they know how to use filters on Facebook to weed out obscenities and hate speech? Facebook isn’t Twitter, right?

Social Media 239

Social Media Crisis Training Media 239

PRSay

APRIL 8, 2020

During any crisis, the well-being of employees is always paramount, especially now, as both health and budgetary factors are colliding. Many employees may find themselves working remotely for an extended period for the first time, putting a strain on their routine and work-life balance as well as the internal communications process. “We

How To 193

How To Crisis Employee Resources 193

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4

How To 183

How To Employee Survey Exercises 183

PR for Anyone

OCTOBER 27, 2021

Introduce your newest employee. Do a Facebook Live. Take a picture of your workspace, office, or co-workers. Interview a customer. Post a #TBT. Post a fill-in-the-blank question. Share your favorite place in the community. Welcome a new business in the community. Share someone else’s content. Post something seasonal. Do a “how-to”.

Real Estate 227

Real Estate How To Infographics Video 227

Contently - Strategy

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. It fosters a sense of community by featuring employee achievements and showcasing its company culture. But in the B2B space, LinkedIn is still king. According to the Pew Research Center, 53% of college graduates use LinkedIn.

LinkedIn 98

LinkedIn Examples Branding Brand 98

Deirdre Breakenridge

FEBRUARY 26, 2019

Here’s how it works … if you can FEEL, which ultimately makes you more human, open and credible in your interactions, then all of your stakeholders from your employees and partners, to the media and your customers will trust you more.

Communications 184

Communications Skype Ethics Leadership 184

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Communications Conversations

MAY 23, 2022

2 – Using social listening to listen to more than just Twitter, Facebook and Instagram. Not surprisingly, brands are listening on the big four platforms: Facebook, Instagram, Twitter and LinkedIn. First, Facebook is a closed social media environment, so I’m not sure how effective any listening effort is there.

Company 137

Company Reddit Employee Facebook 137

Communications Conversations

JUNE 11, 2021

You know, that document you post to your social pages (or link to on your web site) that outlines what your fans, customers, partners, vendors and employees can and cannot do on your social media pages. Marriott – Good section addressing employees-something you don’t see in every policy: [link].

Guidelines 190

Guidelines Community Social Media Examples 190

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. Every component that shores up relations with media, stakeholders, customers and employees lays the groundwork for the future. As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft.

Comparison 296

Comparison Advertising Advertising Reputation 296

PRSay

JULY 28, 2021

They’re looking at your Facebook status updates in line at the grocery — when it’s their turn to step up to the cash register. When the IRS improved its web pages about tax law changes, employee call center accuracy increased by 10 percent, reports TJ Larkin of Larkin Communications Consulting. Are less likely to act on your message.

Mobile 200

Mobile Web Writing Training 200

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities.

System 190

System Public Affairs Employee Nonprofit 190

PRSay

MARCH 9, 2017

As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page. By then, eyewitnesses on Twitter, Facebook, Instagram and other sites have been telling their version of your story. The page had more than 4,000 likes within three hours and thirty-eight minutes.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

PRSay

APRIL 26, 2022

For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. Activists, employees and customers are demanding that companies take public stands on issues those parties consider important. But they may disagree with the stances companies end up taking.

Corporate 145

Corporate Report Survey Employee 145

Cision

MAY 19, 2016

In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged. Understand your customers, your employees, your other stakeholders and create targeted programs that speak directly to the greatest needs. Rapid Fire Round.

Employee 174

Employee Reputation International Internal 174

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

And who wouldn’t want to be in the same shoes as the founders of Oculus Rift, a crowdfunded technology that was eventually acquired by Facebook for $2 billion? Make sure the company is legit, with a tax ID number, business bank account and employees whose bios and backgrounds are verifiable.

B2C 192

B2C Community Banking Advertising 192