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Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media

5W PR

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.

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Crisis PR Examples: Industry-Specific Lessons from the Front Lines

5W PR

Major brands like Johnson & Johnson, Pepsi, and Facebook have weathered significant PR storms, leaving behind valuable lessons for today’s business leaders. Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security.

Crisis 78
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How to Generate Leads From Social Conversations

Cision

Profile-Centric Social Networks: Facebook and LinkedIn represent social networks that both attempt to limit people to one user profile per person while creating separate business pages for companies to maintain. There is one catch: Facebook and LinkedIn only allow individual user profiles, not company pages, to join them.

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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

Facebook dodges blame. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved.

Crisis 136
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3 key areas companies are missing when it comes to social listening

Communications Conversations

2 – Using social listening to listen to more than just Twitter, Facebook and Instagram. Not surprisingly, brands are listening on the big four platforms: Facebook, Instagram, Twitter and LinkedIn. First, Facebook is a closed social media environment, so I’m not sure how effective any listening effort is there.

Company 137
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15 Social Media Trends to Follow in 2019

Critical Mention

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Major networks such as Facebook or Instagram have already launched a new feature that comes in the form of private and closed groups. Employee advocacy. Transparency. Closed groups. Organize quizzes.

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Trend: CEOs posting employee-only memos on personal LinkedIn profiles (and other social media sites)

Communications Conversations

It’s the notion of CEOs sharing employee-only messages with external audiences. It addressed what I’m sure was a fairly anxious Microsoft employee base and talked about the company’s mission and steps they were taking to assist in the virus efforts around the world. Another recent example: Facebook.