ImPRessions - Crenshaw Communications

APRIL 25, 2017

Over the weekend, Twitter and Facebook lit up with smartphone videos of a fresh instance of passenger distress on an airplane. But most of the images, which quickly went viral, showed a deeply distressed mother of twin toddlers, sobbing openly, as the flight attendant shouts down another passenger who comes to her aid.

Airlines 136

Airlines Crisis Viral Reputation 136

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Even a tiny company can challenge competitors for customers, employee talent, and visibility. According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” Technology is a great equalizer for a business.

Small Business 168

Small Business SMB Local Viral 168

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook dodges blame. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. Facebook’s first instinct was to claim it was a victim of Cambridge Analytica’s mistake and to deflect with a series of privacy policy changes.

Crisis 136

Crisis Privacy Airlines Facebook 136

ImPRessions - Crenshaw Communications

APRIL 10, 2017

The video, which went viral by Monday morning after being posted on Facebook by another passenger, is plenty disturbing. According to other passengers on the flight, the airline said it needed four seats to fly its own employees to Louisville. As of midday Monday, the airline had issued the following statement.

Airlines 159

Airlines Hotels Crisis Reputation 159

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 183

Reddit Software B2B Technology 183

Cision

AUGUST 26, 2015

Interesting test of Facebook content shows longer form content may win. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Senior Writer at Fortune.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

FEBRUARY 19, 2018

Facebook page ) and. Needless to say, that message was shared widely across Facebook. One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" But how many are also monitoring what their own employees, franchisees, and managers are posting?

Instagram 98

Instagram Crisis Local Privacy 98

Cision

JULY 20, 2015

When I post about a birthday party on Facebook or Instagram or when I talk about Pump it Up with fellow parents, it becomes a very public remedy to a universal parenting quandary: what in the world do we do with these kids? Click here activate employees on social and facilitate word-of-mouth.

Energy 120

Energy Viral Storytelling Community 120

PRSay

OCTOBER 25, 2017

However, according to Pew Research Center , 65 percent of people who earn less than $30,000 are Facebook users. “If Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

Social Media 120

Social Media Conference Media Corporate 120

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. I’m seeing more of it, too.

Groups 68

Groups Brand Branding Facebook 68

NewsWhip

AUGUST 12, 2021

In advance of his launch on July 11, Branson wrote blog posts for Virgin’s website and regularly posted to his own Facebook page. Meanwhile, his Facebook posts are used as a way to keep the public updated every step of the way, in near real time. Bezos’s approach to owned media looks a little different.

Facebook 97

Facebook Travel Instagram Viral 97

Prohibition

JANUARY 17, 2022

And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Benefits of Use During an Emergency: Facebook is used by 8.6% Benefits of Use During an Emergency: Facebook is used by 8.6% Key Platforms. billion users.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

NewsWhip

DECEMBER 7, 2023

This year, Target CEO Brian Cornell released a statement reflecting on the decision to keep stores closed every Thanksgiving Day, naming employees and their families as the key reason. So, this becomes a lesson that earned media encompasses much more than just what is written about by publishers online.

Brand 78

Brand Branding Retail Viral 78

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Gangnam Style was a concentrated publicity effort based on the work of Psy and his PR team. So which one garnered more interest according to Google trends?

Mobile 105

Mobile Community System Social Media 105

Reputation Us

MARCH 16, 2022

A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. However, he didn’t realize someone filmed him and posted it online, which quickly became viral. As he marched, he yelled, “Birds are a myth; they’re an illusion.

Reputation 78

Reputation Government Film Viral 78

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. The reputation of the CEO is critical in fostering brand trust, which in turn helps retain loyal employees.

Reputation 118

Reputation Google Crisis Management Engineering 118

Solo PR Pro

MARCH 16, 2021

That’s why the next step after VAs is to hire part-time employees, which will open you up to even more growth opportunities — but not just work-related ones. If you need help figuring the right time to hire help, check out our ebook, From Solo to Boss: Hiring Your First Employee or Subcontractor. Brand visibility is key.

How To 96

How To Social Media Community eBook 96

Sword and the Script

MARCH 15, 2022

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This also works for viral content – like a retweet on Twitter. Finally, Mr. Croll is aiming to ensure his employees have experience working in communications. Workspaces.

Tools 165

Tools Media Software Analysis 165

Burrelles Fresh Ideas

MARCH 12, 2024

Posting organically to social sites like Facebook and TikTok can quickly boost your brand recognition at a fraction of the price required for paid advertising. Paid posts can be tracked on social sites like Facebook, meaning you’ll always be able to tell whether your decision to promote a post was profitable.

Social Media 79

Social Media Strategy Media SEO 79

ReimaginePR

MAY 23, 2015

Which brings me back to that Hydro One Employee who intruded on a reporter’s workspace. No one on my Facebook page thought he should get a pass. One viral video has opened a window on how systemic the language of violence can be in our workplaces if left unchecked. In part, it’s generational. It’s messy.

Report 120

Report System Leadership Exercises 120

ReimaginePR

MAY 23, 2015

Which brings me back to that Hydro One Employee who intruded on a reporter’s workspace. No one on my Facebook page thought he should get a pass. One viral video has opened a window on how systemic the language of violence can be in our workplaces if left unchecked. In part, it’s generational. It’s messy.

Report 120

Report System Leadership Exercises 120

Shift Communications

DECEMBER 1, 2016

A CEO who gives his employees $2,000 to go on vacation says people are more productive than ever , Business Insider. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. Is High-Deductible Health Insurance Worth the Risk?

Strategy 60

Strategy Print Insurance Insurance 60

Newsfile

FEBRUARY 28, 2024

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. What is Viral Marketing?

Viral 52

Viral Crisis Communications SEO Reputation 52

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. Head to the Asda Facebook page and you’ll see just how much people love reading these stories. In most cases they don’t.

Storytelling 60

Storytelling Local Community Case Study 60

Prohibition

AUGUST 15, 2022

Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 1 on Twitter, every newspaper covered it and MP's weighed in.

Crisis 62

Crisis Viral Government Crisis Communications 62

MaccaPR

NOVEMBER 30, 2017

People hundreds of miles away will see an event on Facebook, on Twitter.”. Oh, and PR Week reported that State Street’s gender diversity-focused fund enjoyed a 384 percent increase in average daily trading volume. So, is that enough ROI for an experiential campaign to satisfy your CMO? Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

The Resolution Blog

JANUARY 8, 2018

Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Set for release later this year Jason promises to reveal how the employees at Basecamp are the most productive and successful than ever but also haven’t said “It’s crazy at work” for years.

Tools 137

Tools Publicity SEO Measurement 137

David PR Group

JULY 28, 2015

He frowned as we upped the count to likely north of 50, when considering the camera-phone-bearing customers and employees. Friends of mine have posted images on Facebook of celebrities including Ashton Kutcher and Paul McCartney. Beware “Viral Marketing” Lastly, we are in the middle of the “viral marketing” era.

Reputation 40

Reputation Viral Privacy Retail 40

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. Prohibition PR also provide value by training your employees and spokesperson for your brand.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your employees and stakeholders could be made to look incompetent or immoral. Your customers could make their displeasure known on your Facebook page and Twitter feed. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stephen Waddington

AUGUST 27, 2018

Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. The PG Tips Facebook page has around 1,000 likes and 100 comments and Twitter returns a tweet every 30 seconds from someone enjoying a cup of tea. I’m a PG Tips drinker myself. Google returns 29 million pages.

Communications 60

Communications Analysis Web Handbook 60

NewsWhip

JUNE 21, 2022

Facebook is the clear leader among these brands, generating 42 million engagements. The top article was about a siberian husky that was reunited with its owner thanks to a Ukrainian serviceman who posted an appeal on Facebook. Let’s look at what narratives drove the high engagement for the platform. .

Facebook 138

Facebook Brand Branding Viral 138

Cision

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. On Facebook, Twitter, YouTube, and all those other social networks. Facebook : How many Likes? How do they publish to Facebook? Do they use Facebook ads?

How To 198

How To Real Estate Web Case Study 198

PRSay

JANUARY 6, 2021

Having negative issues come out this way is far better than having employees leave because of them, or worse, having the issues make headlines, as happened recently with Ubisoft and Washington’s NFL team. After all, a 2011 Nielson survey found that “trying to sell me something” was the third leading cause of unfriending on Facebook.

Communications 199

Communications Viral Fashion Public Affairs 199

Contently - Strategy

MARCH 2, 2023

Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. While there are subtle differences between IG and FB Reels , we’ll focus on Instagram Reels in this post, given they have better engagement rates and have been in use longer than Facebook Reels. How, you ask?

Brand 127

Brand Branding Instagram Video 127

NewsWhip

APRIL 19, 2022

In the dashboard we made for Home Depot, the prediction element can be accessed for web articles as well as Facebook posts. Real-time prediction helps you stay ahead of every developing story, and this could have proved beneficial when a story about a homeless Home Depot employee made headlines. .

Analysis 148

Analysis Viral Employee Crisis 148

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? What about Twitch?

Social Media 62

Social Media Trends Viral Marketing 62