Shift Communications

JANUARY 12, 2018

One of my favorite examples from this past fall was Uniqlo’s partnership with Boston’s Museum of Fine Arts merging fashion, art and hands-on activities seamlessly (pun definitely intended). Taking a Stand. For example, Patagonia took a strong stand against the reduction of land in Bears Ears and Grand Staircase-Escalante National Monuments.

Consumer 83

Consumer B2C Viral Fashion 83

NewsWhip

DECEMBER 7, 2023

This year, Target CEO Brian Cornell released a statement reflecting on the decision to keep stores closed every Thanksgiving Day, naming employees and their families as the key reason. And just in case you missed it, Musk responded in typical Elon Musk fashion. But what else made a splash in November?

Brand 78

Brand Branding Retail Viral 78

Prohibition

JULY 10, 2019

1) A major fashion mishap: H&M’s “Coolest monkey in the jungle”. The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. The top nine PR crises of 2019 so far including fashion disasters and damaged reputations.

Fashion 75

Fashion Telecommunications Crisis Training 75

Mindful Marketing

DECEMBER 18, 2022

The century-old Spanish fashion house recently made headlines for the wrong reasons when it released a series of ads that not only featured kids posed with adult-themed props but also included photos in which appeared “ paperwork about child pornography laws.”

Advertising 86

Advertising Advertising Ethics Fashion 86

Prohibition

AUGUST 15, 2022

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1

Crisis 62

Crisis Viral Government Crisis Communications 62

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills.

Storytelling 60

Storytelling Local Community Case Study 60

PR in High Definition

DECEMBER 13, 2017

This app adds fashion purchases to an online ‘wardrobe’ and organises them by colour, style and designer. Uber came under fire after an employee blog went viral, detailing a culture of sexism. We are seeing this process already with the app, Finery. The users then get notified about price changes, sales or brand news.

Trends 59

Trends How To Retail Google 59

Sword and the Script

DECEMBER 10, 2019

But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. 27) Executives and employees as the way through the clutter. Creativity and CMOs will come back into fashion. “Not all predictions are positive.

Marketing 98

Marketing Content Marketing Advertising Advertising 98

Katie Paine's Measurement Blog

JANUARY 27, 2023

There’s a reason why Randy Rainbow and Seth Meyers videos go viral. Employees are a source of intriguing content. Early on in the pandemic, Georgia Pacific’s social media manager realized that her employees were a source of great content. employee, holiday celebration, product news, etc.)

Communications 40

Communications Measurement Employee Course 40

Beyond PR

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them. How did Movoto do it? The Key Steps. Define goals.

Real Estate 57

Real Estate How To Web Case Study 57

Flatiron Communications

MAY 29, 2015

Following the fashion line’s much-hyped collaboration with Target, Lilly looks inland” Newsweek “The Cult of Lilly Pulitzer” The preppy designer was squarely back in fashion (had it ever gone out?), ” That was then. Suddenly it was Lilly’s turn to experience the trough of the sin wave graphic.

Retail 28

Retail Fashion Policies Employee 28

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

After the manager of a Philadelphia Starbucks called the police on two African-American customers who took a table before ordering anything, the video of their arrest went viral, and the brand had a grande crisis in the making. Then, in a masterful PR stoke, it invited high-end fashion “influencers” to a special luxury footwear opening sale.

Fashion 255

Fashion Reputation Social Media Brand 255

ReimaginePR

MAY 23, 2015

Famous men vs. famous women: Famous men get a pass but famous women are diminished , reduced to questions about diet, exercise, their weight and fashion designers. Which brings me back to that Hydro One Employee who intruded on a reporter’s workspace. She wouldn’t.As Famous men are asked the real questions.

Report 120

Report System Leadership Exercises 120

ReimaginePR

MAY 23, 2015

Famous men vs. famous women: Famous men get a pass but famous women are diminished , reduced to questions about diet, exercise, their weight and fashion designers. Which brings me back to that Hydro One Employee who intruded on a reporter’s workspace. Famous men are asked the real questions. In part, it’s generational.

Report 120

Report System Leadership Exercises 120

Polaris

FEBRUARY 16, 2015

It started when one of the displaced employees went to the media to tell his side of the story. It was a sad story that pretty much went viral. And it didn’t stop until RBC’s chief executive Gord Nixon issued an apology promising the 45 employees they would all find comparable employment at the bank.

Banking 100

Banking Media Local Survey 100

Stephen Waddington

AUGUST 27, 2018

Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. But devising an idea that is meme-friendly that inspires an audience to develop and share so that it goes viral is as tough as it gets. The Internet is littered with failed attempts.

Communications 60

Communications Analysis Web Handbook 60

Norton's Notes

SEPTEMBER 25, 2015

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio , newspaper , and television. [3] The best employees are the ones that are referred to you from your networks.

Marketing 28

Marketing Employee Wikipedia Data 28