5W PR

MARCH 13, 2025

Financial services firms need detailed compliance considerations, while consumer brands might focus more on social media response strategies. While sales took two years to recover, the company’s commitment to transparency helped rebuild customer trust.

Crisis 78

Crisis Examples Industry Crisis Management 78

ImPRessions - Crenshaw Communications

JUNE 12, 2020

From startups to enterprise companies, tech just can’t seem to make measurable progress when it comes to greater black representation in senior management and on boards. Make no mistake, just like other businesses, Big Tech has stepped up with financial pledges to antiracist causes and statements of commitment to racial justice.

Technology 248

Technology Company Enterprise Community 248

5W PR

FEBRUARY 14, 2025

Selecting and Training Your Crisis Team Small businesses can’t afford dedicated crisis specialists, so cross-train existing employees to handle emergency communications. Your framework should enable this speed through clear protocols and pre-assigned responsibilities.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Stephen Waddington

MAY 4, 2021

COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society. As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. Meaningful metrics ESG is a strategic journey for companies.

Publicity 197

Publicity Government Corporate Financial 197

Reputation Us

FEBRUARY 19, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. PART 1 (of 5) In this first part we’ll consider the positive FINANCIAL impact of actively managing your good reputation.

Financial 88

Financial Reputation Corporate Study 88

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. It’s not about the logo. It’s not about the logo; in fact, it’s not about you. Big Tech has stepped up.

Brand 284

Brand Branding Small Business Retail 284

Deirdre Breakenridge

MAY 1, 2017

We strive to make our office somewhere our employees enjoy being and we feel that shines through every week as we share laughs, snacks and recap the latest platform updates live on camera. Highlight Our Company Culture. The Socialfly team is full of creative minds that are quick with memes, hashtags, and captions.

Video 283

Video Facebook Social Media Creativity 283

Reputation Us

JUNE 14, 2021

Our employees and community members are invested in these causes. For BLM, we support our Black members and our Employee Resource Group painted signs in support of BLM. Our long-term actions are to continue to listen to our community, address the issues – socially and financially – and offer the right support and financial products.

Reputation 148

Reputation Financial Community Employee 148

Agility PR Solutions

DECEMBER 8, 2022

Competition for talent, return to office and hybrid work issues continue to test brands and businesses, but their biggest employee experience (EX) challenge is measuring the business and financial impact of EX improvements, according to new research from EX measurement firm FOUNT Global and EX consultancy TI People.

Employee 85

Employee Data Financial Measurement 85

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery. Every component that shores up relations with media, stakeholders, customers and employees lays the groundwork for the future.

Comparison 296

Comparison Advertising Advertising Reputation 296

Onclusive

DECEMBER 16, 2020

As companies continue to capitalize on the power of livestream, there will be a lot of room for creativity and innovation around employee and customer communications, including hybrid events and programs for both virtual and physical participants. Ready to gain a leg up on your competition?

Industry 221

Industry Content Marketing Corporate Analytics 221

PRSay

JUNE 24, 2024

Half of respondents say insufficient financial and personnel resources are their biggest challenges. Most respondents agree that the best way to increase PR’s value is to produce measurable results. About half of PR professionals say the time they spend on internal communications stays the same or increases.

Study 155

Study Survey Pitching Resources 155

5W PR

APRIL 5, 2025

A well-structured crisis management approach combines preventive measures, response protocols, and recovery strategies to maintain business continuity during challenging times. Employees need clear direction and regular updates to maintain productivity and morale.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

5W PR

JANUARY 28, 2025

For example, when Ark Invest CEO Cathie Wood appears in financial media to discuss innovation and investing, she simultaneously builds her personal brand while raising awareness of her firm’s investment products. Measuring Impact and ROI Like any business initiative, executive personal branding should tie to measurable outcomes.

Brand 78

Brand Branding Leadership Corporate 78

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Developing stakeholder trust Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large. Performance evaluation and measurement expertise. ?

Marketing 195

Marketing Measurement Advertising Advertising 195

PRSay

MAY 3, 2023

Those benefits include improved financial performance; better ability to attract and retain top talent; and the power to drive purchase and investment decisions and sustain what the reports calls “a company’s permission to operate.” Factors that influence corporate reputation are more complex and varied today than even five years ago.

Reputation 164

Reputation Corporate Report Employee 164

The Proactive Report

NOVEMBER 14, 2022

The current economic climate has been tough and financial experts warn of a recession in 2023. The more you know about your customers, clients, employees, and competitors, they better your planning will be. Set measurable goals and start tracking right away. These six Digital PR and marketing trends can help you thrive in 2023.

Digital PR 264

Digital PR Marketing Infographics Video 264

PRSay

FEBRUARY 18, 2022

PR activities are normally used to support other business functions, like marketing, finance, government affairs or HR, rather than generating measurable results in and of themselves. Even when something bad does happen, good public relations can temper its financial impact and minimize damage to the company’s reputation.

Banking 174

Banking Leadership Government Measurement 174

PRSay

SEPTEMBER 15, 2017

This era in the workplace was just before Harvard Business Review popularized the “service-profit chain,” a concept that recognizes causal relationships between employee satisfaction, customer loyalty, and business profitability and growth. Porter Novelli is not the largest global agency in terms of financial or employee size.

Financial 148

Financial Employee Leadership Training 148

Reputation Us

JULY 8, 2019

Is what employees, customers, prospective customers, media and social influencers say about you important? Corporate reputation is now a strategic intangible asset that affects an organization’s: Financials. Your organization is already planning for the year ahead and putting together a 2020 vision (yes, pun intended).

Reputation 133

Reputation Corporate Financial Employee 133

Presspage

NOVEMBER 8, 2024

be very different from the tone of voice you use to address the families of your employees. To avoid this, companies need to remember to also inform their own employees and keep them updated on what is going on. Workplace violence crisis: When a current or former employee commits violence against another company employee.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. He told legislators that his message to employees then was: “Lose money for the firm, and I will be understanding. But we can’t afford to lose reputation – even a shred of reputation.”

Reputation 121

Reputation Newspapers Crisis Communications Leadership 121

PRSay

OCTOBER 9, 2023

For instance, if a client just yelled at me because I sent a press release out with errors in it, then I could choose to beat myself up about it and think that I’m a terrible employee, which may cause me to feel incompetent, stupid or depressed and could lead to my making more mistakes, procrastinating the next assignment or avoiding the client.

Leadership 179

Leadership Financial Employee Google 179

PRSay

MARCH 19, 2018

Gordon , executive chairman of Ingredion Incorporated; and Deborah Wright , a board member at Voya Financial, Time Warner and Citigroup — discussed their excitement for a corporate world populated by inclusion-focused work cultures, while also outlining some of the new pressures and obligations that come with D&I.

Ethics 128

Ethics Internal International Employee 128

NewsWhip

JUNE 21, 2022

This is done through Kantar’s financial model that calculates brand value (the $ amount that the brand contributes to the overall business value of the parent company). The top article about Amazon overall was a feature story on Chris Smalls , the employee who led the Staten Island push.

Facebook 138

Facebook Brand Branding Viral 138

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Because these external award announcements have an effect on employees!

Study 161

Study Media Relations Media B2B 161

PRSay

JULY 26, 2021

Corporate America is now going through an immense shift with the dialogue around inclusion, equity and belonging for their employees, customers and communities. The evaluation is focused on organizational efforts on attracting, retaining, and developing diverse talent and practices in place to track and measure progress.

Travel 146

Travel Community Employee Government 146

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. But it’s employee retention and engagement that will take priority. PR grows more in demand.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Flack's Revenge

DECEMBER 11, 2019

A POC is about the cultural fit, and optics, not just technology There are three potential pitfalls: selecting POC objectives; if you don’t set the right ones in the beginning, it is tough to change course later… is it measurable, easy to explain? What about the team, and financial side? They measure, cut, measure.

Insurance 31

Insurance Insurance Financial Measurement 31

The Proactive Report

JUNE 18, 2021

Start with employees, financial institutions, local government, and so on. Example: A financial service company (a small business) in NY State discovered that one of their target audiences was women over 50 who were interested in investment and retirement planning. And they paid $500 a month for strategy and measurement.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. B2B content marketers serve an average of four audiences.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Stern + Associates

DECEMBER 1, 2022

How do some rare companies unleash the power and passion of their employees and their broader networks to achieve tremendous innovation and growth, while many organizations’ know-how is trapped in silos? Developing a Measurable Approach to Collaboration. Hardly a “soft” topic, it can and should be measurable,” Dr. Gardner emphasizes.

Measurement 62

Measurement Automotive Employee Financial 62

5W PR

MARCH 18, 2025

Provide talking points for customer-facing employees. Beyond financial impact, breaches severely damage patient trust. Address internal concerns openly to maintain morale and prevent unauthorized leaks. Restoring Trust After Data Breaches Healthcare data breaches averaged $10.1 Focus on sharing official updates and helpful information.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Communications Conversations

APRIL 1, 2021

After almost 20 years in the credit union world, you’re transitioning to a different part of the financial world. It’s definitely a different part of the financial world than I’ve been in for most of my career, but there are some similarities. Ensure you know your audience, communicate with clarity, and measure your success.

Financial 148

Financial LinkedIn Groups Sports 148

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. Ransomware incidents: Ransomware has emerged as one of the most pernicious and financially damaging cyber threats.

Education 112

Education Employee Measurement Agency 112