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Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

One glaring example is the technology sector. Make no mistake, just like other businesses, Big Tech has stepped up with financial pledges to antiracist causes and statements of commitment to racial justice. Starting with startups is a real key to building a more diverse technology sector and community.

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How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. Our firm was brought in by a successful email services provider (ESP) who had built and bought technology to expand its services into marketing automation and digital marketing.

Banking 327
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Financial analysts say marketing is an investment, not a cost

Sword and the Script

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” This is cited ahead of leadership quality (76%) and technological innovation (72%).” The purpose? The survey had three findings that stood out to me: 1. It’s a perception.

Financial 174
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Building a perfect pitch? The story is in the data

Onclusive

In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands. One way to do that is to use smart technology to help you out. Earning their attention.

Pitching 370
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Crisis PR Examples: Industry-Specific Lessons from the Front Lines

5W PR

Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security. Financial services firms need detailed compliance considerations, while consumer brands might focus more on social media response strategies.

Crisis 78
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5 LinkedIn Marketing Examples From Brands That are Rocking It

Contently - Strategy

These articles delve into B2B challenges, technology advancements , and the impact of Microsoft solutions. It fosters a sense of community by featuring employee achievements and showcasing its company culture. Now, Goldman Sachs uses LinkedIn B2B marketing to cultivate a more transparent image within the financial sector.

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

Financial services content is also incredibly complicated. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. Financial services vs. all other industries.

Financial 108