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Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. The value of a strong reputation has never been more vital. To learn more about this partnership, please contact us at info@onclusive.com.
ReputationUs and Blue Ocean Global Technology now offer its proprietary Reputation Health Score. What Is The Reputation Health Score? The RepUs and Blue Ocean Global Technology Reputation Health Score (RHS) is a quick, easy-to-understand snapshot of your organizations reputational health.
Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.
Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025.
The importance of solid and practical crisis management governance model. A crisis management governance model dictates who within an organization makes up the crisis management team. There are three critical attributes of a strong crisis management governance structure that I want you to keep in mind moving forward.
Successful companies understand that their reputation is built on what they do and how they do it. According to Rupert Younger , founder and academic director of the Oxford Centre for Corporate Reputation, the key to their survival lies in the dual nature of reputation. Recent high-profile cases highlight this distinction.
For businesses, reputation has never been more crucial, new research from the USC Annenberg Center for Public Relations finds. According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Every move is connected.
One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.
Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Yes, that’s right, it’s not just for marketing teams! So, they must be monitored and analysed closely.
There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.
The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise. We specialize in messaging to those very stakeholders, especially employees, partners, and customers. corporate boardrooms.
Keep the internal lines of communications open 24/7 and encourage employees to openly voice their questions or fears. Enlist employees. Be mindful to follow credible sources such as the CDC, WHO, and state and local government. Jon Goldberg is the founder of Reputation Architects Inc. ,
Insights are also from the Center’s recent survey of 84 large public and private firms on how companies and their employee-funded PACs responded to the Capitol riot and objections to the election certification. The more complex it is, the more difficult it can be to manage reputational and other risks. Engage and educate stakeholders.
Being the steward of a company’s image and reputation comes with the job. If the company’s reputation is in jeopardy, its CEO becomes the chief emergency officer by default. To advocate in the face of government or regulatory scrutiny. Many lack the time or commitment to deal with media. Here are some of the most common. .
When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage. Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness.
At a time when Big Tech’s reputation has plummeted, Facebook is a convenient scapegoat for an entire industry, but many of its problems are of its own making. This time it claimed the job of network chief Les Moonves, costing Moonves his $120 million severance package and the network its reputation. Mnuchin makes the wrong call.
If criticism doesn’t come, you’ve only lost the time invested to protect your reputation. Panelists point out the power of employees as storytellers, and the impact their experience can have on corporate and brand reputation. Moreover, it’s always wise to prepare for backlash , even for a moderate position.
Investment and financial performance will drive economic recovery from COVID-19 but it will need to be balanced with Environmental, Social, and Governance (ESG) performance and risk. Internal communications There is an opportunity to engage employees in delivering solutions to reduce consumption in each of the areas of ESG.
Volatility and Value: A Study of Corporate Affairs Strategies, Structures and Operations in Time of Uncertainty , a new report published by Deloitte describes how the role of corporate affairs within large organisations is shifting from reputation management to growth driver.
The “bad guys,” or “malicious actors” as we call them in the cyber security biz, are threatening to hijack more than just proprietary data from businesses, nonprofits and/or government entities. Two recent news items underscore the point: Extortion Scam Threatens Website Owners With Reputational Damage.
The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.
As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Looking back, 2022 brought in the Year of the Tiger. < Action 2: Explore Web3.
The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.
Year of the employee. 2022 is going to be known as the year of the employee. Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. But it’s employee retention and engagement that will take priority. Pay-to-play. “I Social media breakup.
If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? government had replaced all living birds with secret drones and sophisticated robotic replicas to spy on Americans. How Real is your Reputation?
The rise of the awareness of ESG—environmental, social and governance—and its importance started to truly take form three years ago. When it comes to managing your good reputation within it, RepUs offers the ABCs of ESG and important insights to consider. This is dangerous ground for companies managing their reputations.
As policies on protections for women & minorities have been passed by governments over the years, gender inequality and workplace fairness have become top news stories. A brands reputation and values are becoming an ever-important factor for consumers. See our snapshot report for more detail here.
Each offers its own nuances, with “public affairs” implying government relations or legislative goals and “corporate communications” referring to all internal and external communications activities as a management function. ” It’s all part of PR’s mixed reputation.
Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025.
1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 15) “Help employees understand what is going on in the company, and help executives talk to employees.”.
Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin’s News section shares recent announcements, expert insights and employee perspectives. GOLINglobal. Edelman PR.
And how can you do so in a way that enhances, advances and protects your reputation? Today, organizations of all sizes face mounting pressure from employees, customers and their communities to speak frankly on a growing list of high-profile issues, from racial equality to vaccinations. Political Pressure.
And how can you do so in a way that enhances, advances and protects your reputation? Today, organizations of all sizes face mounting pressure from employees, customers and their communities to speak frankly on a growing list of high-profile issues, from racial equality to vaccinations. Political Pressure.
While small- to mid-size companies may not face the same pandemonium as the government if a leak occurs, a business announcement revealed publicly ahead of schedule can still wreck unnecessary havoc on your organization. Keeping internal and external stakeholders informed and assured is crucial for protecting your reputation.
PR activities are normally used to support other business functions, like marketing, finance, government affairs or HR, rather than generating measurable results in and of themselves. Even when something bad does happen, good public relations can temper its financial impact and minimize damage to the company’s reputation.
Six former employees of eBay possibly took these messages as direct instructions and all have been arrested. Some might question the integrity of a CEO or a company that would ever allow this sort of behaviour to happen, with so many ex-employees possibly involved. It will take a while for eBay’s reputation to recover.
But neglected, they can turn into a full blown reputation crash and even a pretty big hit to the bottom line. Whether you have employees, coaches, student-athletes, or anyone that represents your brand, it’s a good idea to give them some basic training on how to use social media responsibly. But, are they a crisis? Not necessarily.
Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?
product liability, malfeasance) in that the company’s reputation can also be at stake. If it is a major breach, word will get out and the potential damage to brand and reputation will be compounded (and possibly open the door to legal penalties). Like other PR Crises? A cyber-attack is a special kind of crisis.
In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations. Your good name and the reputation of your brand is one of your most valuable assets as a business.
All kinds of decisions are made daily by single employees or groups. In my work with a family-owned plumbing company, Applewood Plumbing Heating & Electric, ethics has held steadfast in all their dealings with customers, employees and vendors. Like an individual, a strong reputation is a company’s prized asset.
As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.
The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. Its role in listening and engaging stakeholders, from employees to customers, and from suppliers to local and national government, was critical in managing this rapid period of intense change.
government, but Bernays’ era was World War I. But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time.
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