Deirdre Breakenridge

MARCH 13, 2020

Your customers, employees, partners, the media and other important constituents are looking to you for helpful information. Unfortunately, a lot of the communication shared in uncertain times ends up confusing and frustrating these groups even more.

Communications 297

Communications Ethics Travel Employee 297

PRSay

NOVEMBER 4, 2024

With the presidential election just weeks away, it can be hard for employees to completely avoid politically divisive talk at work. Maybe an employee — or a co-worker — attended a political rally over the weekend that left a big impression, and they’re eager to share their feelings. Create a safe and supportive space for employees.

Employee 78

Employee Policies Leadership Sports 78

Deirdre Breakenridge

AUGUST 26, 2014

A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group. There are multinational global firms with thousands of employees and seemingly countless clients, as well as small agencies with just a handful of team members, and many sizes in between, not to mention choosing between the big city and small towns.

Industry 316

Industry Fashion Travel Tourism 316

Stern + Associates

JANUARY 26, 2023

We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer. When used correctly, this data drives conversation and change to create an integrated employee value proposition that benefits both employers and employees.

Employee 118

Employee Company Marketing Case Study 118

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. Scale of influence Brand advocates can usually promote your products to a smaller group of friends and acquaintances.

Brand 104

Brand Branding Employee Case Study 104

Cision

JUNE 16, 2017

Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative. Some rebrands are born out of backlash. Conclusion.

Communications 250

Communications How To Telecommunications Employee 250

Maxim Behar

MARCH 26, 2024

How many vacation days do employees have in your company? What are the training and professional development opportunities you provide to your employees? Do you organize team-building activities for your employees? You can learn more about M3 Communications Group, Inc. As many as legally required. Yes, of course.

Groups 105

Groups Communications System Employee 105

5W PR

JANUARY 26, 2025

Employee Activation and Internal Communications Employees serve as powerful ambassadors for corporate social responsibility efforts. Microsoft activates their workforce through employee resource groups, volunteer programs, and matching donations.

Strategy 78

Strategy Brand Branding Employee 78

5W PR

JANUARY 22, 2025

The most successful organizations now combine traditional crisis communication principles with digital-first approaches, monitoring conversations across platforms and responding with carefully crafted messages that resonate with multiple stakeholder groups.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Cision

MAY 18, 2017

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise.

How To 198

How To Instagram Social Media LinkedIn 198

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. But it’s also likely that with a few tweaks, the PR group can add elements that can turn an inside-baseball component into a mediaworthy story or a way to frame a campaign.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

JUNE 3, 2020

It’s a small gesture, but to demonstrate support, we will donate $5000 to the following groups: Color of Change. We also pledge to learn more about issues affecting the African-American community in our country and encourage our employees, like-minded friends, and our community to do the same. Campaign Zero.

Communications 253

Communications Construction Community Groups 253

5W PR

FEBRUARY 3, 2025

These assessments should examine: Brand messaging consistency across channels Employee social media activity Past crisis response effectiveness Stakeholder sentiment analysis Media coverage patterns Creating an Effective Crisis Response Framework When facing public criticism, speed and authenticity matter more than perfection.

Reputation 78

Reputation Brand Branding Crisis 78

Wadds Inc.

JANUARY 24, 2025

An organisation's ability to withstand a crisis depends on how different stakeholder groups assess these two aspects of reputation. However, other stakeholders, including investors, employees, regulators and suppliers, are often less forgiving.

Company 105

Company Ethics Reputation Leadership 105

ImPRessions - Crenshaw Communications

JUNE 17, 2021

As an East Coast employee now working on the West Coast for the past eight months, I don’t face the kind of challenges as teams who span several time zones across many global regions. If an employee in Sydney is working while EMEA and U.S. As a result, how and where we work has been transformed. Align with your coworkers.

How To 272

How To Employee Meeting Internal 272

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

As a result, we’re an entrepreneurial group. Although it’s a larger company at over 200 employees, Mod Op’s leadership and culture reflect very similar values. An entrepreneurial culture We’re a small and nimble team, and we represent high-growth businesses that prize independent thinking and proactivity.

Agency 353

Agency Communications Marketing Leadership 353

PRSay

JULY 23, 2020

If an employee has died because of COVID-19, then say so. And eventually, you’ll need employees to continue to want to work for you, and customers to want to do business with you. A better response would be: “We haven’t made a final decision, and we will do whatever we can to protect employees, but layoffs are a possibility.”

Crisis Management 205

Crisis Management Communications How To Crisis 205

Ethical Voices

AUGUST 29, 2022

How to make sure your employees understand how you value ethics. Through the years, this client had used coalitions really as front groups, which they had planned to do again. I mean, it’s X, Y, Z industry using a front group to pass legislation. Why we need top to turn the mirror on ourselves.

Ethics 93

Ethics Groups Handbook Education 93

5W PR

FEBRUARY 11, 2025

Training Your First Line of Defense Employees represent both the greatest vulnerability and strongest asset in fighting misinformation. A single ill-informed social media post from staff can spark a crisis, while well-trained employees act as brand truth ambassadors.

Brand 78

Brand Branding Viral Training 78

PRSay

JUNE 15, 2021

LGBTQ people are voters, employees, family members and consumers. It’s not your LGBTQ employees’ job to be the sole voice representing your company, and not all LGBTQ employees are able or interested in speaking out for you. Do you have employee resource groups or other affinity organizations for diverse staff?

Employee 201

Employee Community Leadership Enterprise 201

Agility PR Solutions

SEPTEMBER 13, 2020

Businesses, employees, customers, and suppliers are in a daily struggle to adapt, to adjust, and to continue to have their businesses exist. The one item that every business group needs more of are new, innovative ideas. […].

Corporate 186

Corporate Employee Groups Marketing 186

Contently - Strategy

AUGUST 16, 2024

It fosters a sense of community by featuring employee achievements and showcasing its company culture. As part of its effort to be more transparent, Goldman Sachs uses LinkedIn Groups to connect with potential clients directly, engage in industry discussions, and establish itself as a thought leader within those communities.

LinkedIn 95

LinkedIn Examples Brand Branding 95

Cision

MAY 16, 2016

IPR defines organizational clarity as the extent that “employees recognize a line-of-sight between their job and the marketplace they operate in, against the backdrop of the company’s strategy.” Employee perception of how their job influences organizational success. Of course you do.

Internal 218

Internal International Communications Employee 218

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary.

Industry 217

Industry Reputation Groups Internal 217

ImPRessions - Crenshaw Communications

JUNE 12, 2020

Comcast has committed $100 million over five years in grants to equal justice groups and support for small businesses owned by people of color. But six years after their first diversity reports, a string of technology players have seen only marginal increases in the number of black employees. Big Tech struggles to reach DEI goals.

Technology 248

Technology Company Enterprise Community 248

PRSay

DECEMBER 10, 2021

After working from home for nearly 20 months, many employees who’ve been given the chance to return to the office in person, even for one day a week, are finding they prefer to stay remote and say it makes them more productive. Some employees have living conditions that are not conducive to work, such as cramped spaces and noisy roommates.

Employee 192

Employee Policies Agency Study 192

PRSay

MARCH 20, 2020

Many employees at organizations across the country have been working from home during the coronavirus outbreak. For some employees, this is their first experience with remote work, telework, video conferencing, etc. At work, employees want to share information quickly and broadly. Everyone wants to offer breaking news.

Communications 218

Communications Employee Video Google 218

5W PR

NOVEMBER 14, 2024

A comprehensive plan should include a designated group of individuals responsible for coordinating the response to a crisis. Utilize all available channels to communicate with stakeholders, including employees, customers, investors, and the media. First, admit that there is a problem and take responsibility.

Crisis Management 78

Crisis Management Reputation Crisis Guidelines 78

ImPRessions - Crenshaw Communications

APRIL 13, 2023

How we can be the change As a person of color, I am drawn to companies with a diverse employee base. It’s a PR agency with fewer than 25 employees, and more than a third are people of color. When employees feel represented within a company by their colleagues, they are more likely to feel valued and motivated.

Employee 156

Employee Community Groups Interviews 156

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. Founder of the Virgin Group, investor and author. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

The good news is, it can be easier to grab attention for leading insights during a time of disruption, when specific audiences like customers or employees are hungry for new ideas or solutions to problems. If properly nurtured, it will grow into a group of advocates and eventually, propelled by digital and social platforms, a community.

Leadership 398

Leadership B2B Community Viral 398

PRSay

OCTOBER 5, 2021

In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In At the same time, the audiences that they serve continue to grow to include employees, customers and policymakers. 4 — the first day of ICON 2021. We’ve made very meaningful progress.

Employee 217

Employee Leadership Crisis Management Viral 217

Stephen Waddington

MAY 4, 2021

The leadership and management concerns grouped under the heading of ESG aren’t new. In future the complex of concerns grouped as ESG will need to be managed together. Internal communications There is an opportunity to engage employees in delivering solutions to reduce consumption in each of the areas of ESG.

Publicity 197

Publicity Government Corporate Financial 197

Melissa Agnes

APRIL 4, 2018

Instead, your crisis management governance should reflect the organizational structure with which all employees and team members are already familiar. 2- Ensure each stakeholder group has a representative at the table. This applies to everything from the decision-making and approval processes, to the language you choose to use.

Crisis Management 169

Crisis Management Government Crisis Employee 169

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. At times like these, it may help to take a breath, look back in time and consider the activist roots of the PR profession.

System 189

System Public Affairs Employee Nonprofit 189

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

NewsWhip

NOVEMBER 20, 2024

During his 12-year tenure at Avoq , Zach co-founded the award-winning Insights & Analytics group, providing innovative market research and geopolitical intelligence. This means being specific about the takeaway for each group. Your employees care the most about workforce issues because they live it everyday.

Data 78

Data Storytelling Policies Employee 78