Cision

AUGUST 10, 2015

While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement. Want to learn how to turn your employees into brand advocates on social media?

Training 120

Training Employee Social Media Company 120

Melissa Agnes

AUGUST 26, 2014

Does the blame (partially or in full) fall on the employer who put the young person to task without first providing them with the proper training and guidelines? Employees and Crisis Management Food for Thought' Do you think that young people are mostly at fault for the mishaps we commonly see on social? appeared first on Agnes + Day.

Social Media 221

Social Media Crisis Management Guidelines Media 221

Melissa Agnes

MAY 22, 2014

Social media guidelines. Crisis and Issues Management Dealing with Negative Criticism Employees and Crisis Management Infographics' The red flags that indicate an issue is developing or has developed. Issues management plan and procedures (including do’s, don’ts, tone of voice, etc.). Learn more here.

Crisis Management 273

Crisis Management Infographics Crisis Guidelines 273

The Proactive Report

DECEMBER 14, 2014

Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger. Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. . Read the FTC Guidelines. PS Vita [ruling] the world.

Guidelines 168

Guidelines Employee Training Social Media 168

5W PR

NOVEMBER 14, 2024

Clear guidelines on what to say and what not to say during a crisis are another key element. Utilize all available channels to communicate with stakeholders, including employees, customers, investors, and the media. Companies should be training key personnel on handling media inquiries and interviews.

Crisis Management 78

Crisis Management Reputation Crisis Guidelines 78

5W PR

FEBRUARY 3, 2025

These assessments should examine: Brand messaging consistency across channels Employee social media activity Past crisis response effectiveness Stakeholder sentiment analysis Media coverage patterns Creating an Effective Crisis Response Framework When facing public criticism, speed and authenticity matter more than perfection.

Reputation 78

Reputation Branding Brand Crisis 78

Shift Communications

AUGUST 4, 2015

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. All we ask is that if you find it helpful to reach out and let us know! Todd Defren.

Guidelines 60

Guidelines Social Media Media Privacy 60

Onclusive

APRIL 22, 2021

In addition, there are incidents that may occur regardless of the type of business and industry you are in, such as sexual harassment, workplace violence, lawsuits, or key public-facing employees being dismissed. Prepare draft messages and content guidelines. Expect the unexpected. Create and train a crisis response team.

Crisis 195

Crisis How To Crisis Communications Crisis Management 195

5W PR

FEBRUARY 14, 2025

Selecting and Training Your Crisis Team Small businesses can’t afford dedicated crisis specialists, so cross-train existing employees to handle emergency communications. Establish clear guidelines for responding to negative comments – when to engage, when to take conversations private, and what language to use.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. They changed their logos in solidarity with the new guidelines, and the effect was…awkward. Quite a few launched ad campaigns recognizing their own employees.

Branding 284

Branding Brand Small Business Retail 284

PRSay

APRIL 5, 2021

Insights are also from the Center’s recent survey of 84 large public and private firms on how companies and their employee-funded PACs responded to the Capitol riot and objections to the election certification. Have a clear set of standards and guidelines that you can use in making and defending any positions you take.

Report 175

Report Company Government Conference 175

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

Automotive 77

Automotive Policies Employee Corporate 77

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue. Experts urge the use of a single employee communications platform to prevent fatigue. Employee engagement comes from the ability to speak and be heard.

Internal 147

Internal International Employee Mobile 147

ImPRessions - Crenshaw Communications

JULY 15, 2020

Office employees have been thrust into remote work, and many are using personal devices for business communications. Weekly posts about issues, and insights relevant to clients, customers, prospective employees, and peers is the single most powerful way to build a reputation in sync with business or professional goals.

Reputation 221

Reputation How To SEO Guidelines 221

5W PR

SEPTEMBER 28, 2020

Finally, when all of the above steps are taken, it’s time to take all of the newly-created guidelines and use them across all of the channels that the company is using to communicate with its target audience, as well as the general public.

Publicity 158

Publicity Guidelines How To Social Media 158

The Proactive Report

NOVEMBER 14, 2022

The more you know about your customers, clients, employees, and competitors, they better your planning will be. Google has a specific set of content guidelines. These six Digital PR and marketing trends can help you thrive in 2023. Social Media Audit – Gather Insights and Intelligence. Yet nothing could be more important.

Digital PR 264

Digital PR Marketing Infographics Video 264

Stuart Bruce

JULY 16, 2014

This presents an opportunity for corporate social media policies and guidelines to enable far more employees to blog about topics that they are interested in and that will be of interest to customers and other stakeholders.

Blogging 144

Blogging Writing Film Guidelines 144

ImPRessions - Crenshaw Communications

MAY 31, 2024

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. Panelists point out the power of employees as storytellers, and the impact their experience can have on corporate and brand reputation. So, what’s a PR person to do?

Trends 203

Trends How To Ethics Reputation 203

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

5W PR

JULY 15, 2020

Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • By including sponsorship guidelines for influencers, etc., The offer to potential clients and partners.

How To 176

How To Media Guidelines Pitching 176

Communications Conversations

AUGUST 21, 2015

But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. And, he goes on to talk about how he never checked with the PR team first and how he knew all about Amazon’s social media guidelines and went ahead with the post anyway. Meanwhile, 52 percent trust employees of that same company.

Case Study 60

Case Study Employee Study Guidelines 60

5W PR

MARCH 23, 2020

Industries and states that haven’t already been restricted by government policy are wondering if it’s time to close shop, or what to do if an employee contracts the virus. Ensure that your work from home or sick leave policies are flexible, and consistent with health guidance, and make employees aware of these policies.

Policies 103

Policies Employee Government Guidelines 103

PRSay

SEPTEMBER 10, 2020

With today’s CEO activism, there’s a chance that a vocal executive’s views may run counter to employees, agency staff or other clients. Clients and staff will have different points of view on a range of issues — climate change, business taxation, labor policy, food and nutrition guidelines to name a few. Allow people to opt out.

Ethics 136

Ethics Policies Guidelines Employee 136

5W PR

FEBRUARY 24, 2025

According to the Public Relations Society of America, the first 24 hours of crisis response often determine public perception outcomes. Research by McKinsey shows that organizations with strong stakeholder relationships recover faster from crises.

Crisis 78

Crisis Crisis Management Technology Exercises 78

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics B2B Measurement 204

Sword and the Script

DECEMBER 8, 2020

Consider your audience and prioritize communicating with your employees. Employees are arguably your most important stakeholders, and news of a merger or acquisition causes anxiety to spike among them. Start by understanding the perceptions that already exist within your audience of employees. They could have just asked.

Internal 114

Internal International Employee Leadership 114

5W PR

MARCH 13, 2020

Anyone right now will understand and accept an employee that could be potentially be infected with the virus, and that might have come into contact with others. Outline a digital communications plan comprehensive of best practices and guidelines. Compile a list of key team member contacts. Decide on a preferred vendor list.

Crisis Communications 116

Crisis Communications Crisis Communications Guidelines 116

5W PR

AUGUST 22, 2017

To ensure your company is abiding by the FTC regulations, social media professionals should familiarize themselves with the guidelines pertaining to social media use. These regulations come with requirements from brands. Below are three debated and commonly overlooked disclosure requirements by the FTC: .

Social Media 92

Social Media Guidelines Media Handbook 92

Remote PR Jobs

MARCH 22, 2022

In 2020 and 2021, employees got a taste of the simpler life and the benefits it brought, including working from home, avoiding long commutes, and calling into meetings in their shorts and pajama pants. It’s important to keep the relationship with both the client and the departing employee. Emerging Trends. Cue pajama pants!)

Employee 130

Employee Guidelines Meeting Trends 130

Cision

JUNE 22, 2017

This sense of collaboration and integration with our business partners is something MCS is routinely recognized for and it is not uncommon that members of our agency are mistaken for official employees of our clients’ companies! The truly successful people in healthcare PR are those who see obstacles as opportunities to forge new paths.

Healthcare 266

Healthcare Analytics Agency Trends 266

Cision

APRIL 7, 2017

I am still very much in the trenches with my employees when it comes to account service, and I wouldn’t have it any other way. My PR employees work in tandem with our social media manager to ensure that we’re maximizing awareness opportunities and supporting our media relations with compelling visuals.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

NOVEMBER 14, 2023

One final point is that business leaders and marketing leaders alike need to stem employee turnover. Work with them on setting guidelines for content – where you only need their expertise if you are outside those guidelines. According to the CMOs survey, 28% of B2B marketers resigned last year – and another 20% were laid off.

Content Marketing 200

Content Marketing B2B Marketing How To 200

Melissa Agnes

MAY 23, 2016

Following are some tips and guidelines to help you develop or strengthen your own crisis management governance model. What you want to do instead, is make sure that your crisis management governance reflects the organizational structure that all employees and team members are already familiar with.

Crisis Management 176

Crisis Management Government Crisis How To 176

Sword and the Script

OCTOBER 3, 2023

According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Among the generative AI functionality, the release cites are: Copy edits.

Analysis 173

Analysis Tools SMB Software 173

The Proactive Report

OCTOBER 30, 2023

The more you know about your customers, clients, employees, and competitors, the better your planning will be. TIP: When witting content that will be indexed online, refer to the Google Quality Guidelines Value with Analytics In this digital age it is possible to track everything. Now is the time for intelligent promotion.

Trends 182

Trends Marketing Wikipedia Reddit 182

5W PR

MARCH 18, 2025

Submit required documentation promptly and align public communications with regulatory guidelines. Provide talking points for customer-facing employees. Working with Regulatory Bodies Close coordination with the FDA and other relevant agencies ensures compliant recall management.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60