ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue.

International 147

International Internal Employee Mobile 147

ImPRessions - Crenshaw Communications

JULY 15, 2020

Office employees have been thrust into remote work, and many are using personal devices for business communications. For instance example, our website emphasizes phrases like “top New York PR agency” and “best technology PR” instead of less searchable copy like “our clients love us.”

Reputation 221

Reputation How To SEO Guidelines 221

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

Automotive 77

Automotive Policies Employee Corporate 77

ImPRessions - Crenshaw Communications

MAY 31, 2024

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. Panelists point out the power of employees as storytellers, and the impact their experience can have on corporate and brand reputation. So, what’s a PR person to do? Set priorities.

Trends 203

Trends How To Ethics Reputation 203

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Submit required documentation promptly and align public communications with regulatory guidelines. Provide talking points for customer-facing employees.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics B2B Measurement 204

Cision

JUNE 22, 2017

I believe our future success will be accomplished by expanding our capabilities through investment in people and technologies. They are critical to helping us recognize our consumers’ needs, understand the holistic industry trends, and incorporate thought leadership and technology.

Healthcare 266

Healthcare Analytics Agency Trends 266

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 173

Analysis Tools SMB Software 173

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. •

How To 176

How To Media Guidelines Pitching 176

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. I am still very much in the trenches with my employees when it comes to account service, and I wouldn’t have it any other way. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

5W PR

APRIL 5, 2025

The core crisis team should include representatives from: Executive leadership Communications and public relations Legal department Operations management Human resources Information technology Security Each team member needs clearly defined roles and responsibilities.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). 2) SocialChorus adds new employee comms products.

Industry 110

Industry Media Technology Employee 110

Communications Conversations

OCTOBER 14, 2014

And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Your existing employees already know the historical hot buttons your company wants to avoid. They know the brand guidelines. So, content often gets short-shrift. Solo consultant/Freelance.

Agency 133

Agency Resources Employee International 133

Sword and the Script

OCTOBER 25, 2022

Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. More strategic questions arise due to changes in technology. More value placed on communications due to the pandemic and guidelines changing so quickly.”. Technology doesn’t sleep. In multiple mediums.”.

Communications 149

Communications Crisis International Internal 149

Ethical Voices

OCTOBER 28, 2024

How are you helping your 100 employees? We are a mid or small PR agency, but we work with various clients, and each of those clients has more than 1,000 employees. They do marketing, PR, journalism, but without any formal ethical guidelines to govern their conduct. Fake news and unethical communications sometimes come from them.

Ethics 53

Ethics How To Crisis International 53

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 121

Software Analysis Data Technology 121

Sword and the Script

MARCH 11, 2017

There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else.

Tools 74

Tools Marketing Advertising Advertising 74

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. During her ten years with the company, she has pioneered influencer marketing, employee advocacy, lead generation and customer service programs through both traditional and social media. This article was provided by Cision, a PRSA partner.

Data 106

Data Meeting Measurement Report 106

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Happy employees are the ultimate growth driver. Social media statistics from 2020. Marketing Statistics from 2020. Effective marketers focus on the long term.

Survey 183

Survey Marketing B2B Study 183

Burrelles Fresh Ideas

MAY 14, 2024

Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates. billion each year.

Social Media 93

Social Media Media Video SEO 93

Critical Mention

JUNE 24, 2018

We’re here to provide you solutions and guidelines, preparing you to respond at a moment’s notice to any threat fake news poses to your company. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention.

Crisis 94

Crisis Guidelines Social Media Writing 94

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. If it’s a junior employee that missed the mark on something or is continually missing the mark or if a client is hell-bent on saying they’re the fastest when they’re actually not, you need to have those conversations.

Ethics 106

Ethics Data Training Agency 106

Shift Communications

OCTOBER 20, 2015

But October is also the month that hosts National Flex Day, a day created to motivate employers and employees to unite behind the need for more flexibility in the workplace. Leah went on to say that in 2013, SHIFT opened up flextime benefits to all employees, rather than limiting role or level. That day is today, October 20!

Policies 60

Policies Employee Guidelines Meeting 60

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. 3) lack of employee experience (25%). 66% said conferences (including virtual). Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. Read more: The Top Complaints B2B Sales and Marketing Have about Each Other. The cost of B2B marketing content.

B2B 148

B2B Marketing Survey Software 148

Prohibition

JANUARY 17, 2022

Set network-specific guidelines for communicating on social channels (since you’ll have different content and format considerations for each). While some fear new technology and its influence on the world of PR, others embrace it. Consider the following guidelines for using social media in the event of a crisis: Assign roles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Contently - Strategy

JULY 2, 2024

But if your own team is too strapped to handle the scope of work involved, you can always seek out support in the form of external content talent: e.g., freelancers , part-time employees, and third-party platforms. When auditing your library, follow the below content marketing strategy checklist guidelines: Take inventory of existing assets.

Strategy 52

Strategy Marketing Guidelines Content Marketing 52

Burrelles Fresh Ideas

MARCH 12, 2024

The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates.

Social Media 79

Social Media Strategy Media SEO 79

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

Communications Conversations

DECEMBER 1, 2016

But, I feel like companies completely overlooked the untapped potential they have within their own employees to become badass brand advocates. The employee programs I’ve experienced to date seem to be minimal and almost an afterthought. We’re also pretty good at that technology stuff. It seems like low hanging fruit.

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

Konnect Agency

APRIL 6, 2021

With limitations in place that required people to socialize within their household, hotels cut back on allowing guests stays As a result, boating and RVing became two of the best ways to travel while still following the CDC guidelines.

Travel 52

Travel Film Guidelines Consumer 52

The Hoffman Agency

FEBRUARY 14, 2024

Organizations are increasingly recognizing that impactful internal communications play a pivotal role in fostering a positive employee experience. As the competition for skilled professionals intensifies, creating an environment where employees feel engaged and valued is paramount.

Local 36

Local Government Banking Policies 36

The Hoffman Agency

DECEMBER 13, 2023

When you decide to oust and then reinstate your CEO, a little comms planning can help avoid a descent into chaos (source: Shutterstock) Though the headlines provided nail-biting entertainment, it’s quite literally a guideline for how to fail at communications and create your own crisis in a matter of days.

Crisis 36

Crisis How To Guidelines Reputation 36

Stuart Bruce

JULY 16, 2014

Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each). According to GWI that’s 545 million people across the 32 countries that GWI researched. Rather than relying on the PR and communications team to produce content you can enable real experts to write it.

Blogging 144

Blogging Writing Film Guidelines 144

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. They changed their logos in solidarity with the new guidelines, and the effect was…awkward. Quite a few launched ad campaigns recognizing their own employees.

Brand 284

Brand Branding Small Business Retail 284

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62