5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

The Proactive Report

OCTOBER 30, 2023

The more you know about your customers, clients, employees, and competitors, the better your planning will be. The trick to getting good content from an AI service is to learn how to write excellent prompts. Now is not the time to pull back on PR and marketing efforts. Now is the time for intelligent promotion.

Trends 182

Trends Marketing Wikipedia Analytics 182

PRSay

SEPTEMBER 10, 2020

With today’s CEO activism, there’s a chance that a vocal executive’s views may run counter to employees, agency staff or other clients. Clients and staff will have different points of view on a range of issues — climate change, business taxation, labor policy, food and nutrition guidelines to name a few. Update your conflict policy.

Ethics 137

Ethics Policies Guidelines Employee 137

Sword and the Script

NOVEMBER 14, 2023

One final point is that business leaders and marketing leaders alike need to stem employee turnover. Work with them on setting guidelines for content – where you only need their expertise if you are outside those guidelines. Everybody on the marketing team writes. How do you fix this? Establish a cadence and deadline.

Content Marketing 179

Content Marketing B2B Marketing How To 179

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Cision

APRIL 7, 2017

I am still very much in the trenches with my employees when it comes to account service, and I wouldn’t have it any other way. What’s their writing style, what’s their background, is there a common thread in their articles? Although I am much more focused on strategy, I still like to take on some tactical work from time to time.

Pitching 228

Pitching Agency Social Media Creativity 228

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

Critical Mention

AUGUST 20, 2020

PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. Talk Like Ted. PRSSA Webinars. The New Rules of Marketing & PR. SCHEDULE A DEMO.

Resources 136

Resources Communications Education Guidelines 136

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics.

Analysis 140

Analysis Tools SMB Software 140

PR Fuel

AUGUST 5, 2021

It’s important to make sure you’re following the proper press release guidelines, though. Before rushing to follow the rest of these press release guidelines, take a moment to consider why you’re creating one. Introducing new employees or executives. As you begin writing, make sure to avoid fluff.

Guidelines 105

Guidelines Writing Examples Content Marketing 105

Polaris

DECEMBER 14, 2014

My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. Every business owner (in fact, every person who is in business either for themselves or as an employee), needs to establish their “Why.”

Marketing 251

Marketing Resources Content Marketing Leadership 251

Communications Conversations

OCTOBER 14, 2014

And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Your existing employees already know the historical hot buttons your company wants to avoid. They know the brand guidelines. They may not understand how to write for an online audience.

Agency 133

Agency Resources Employee Internal 133

Sword and the Script

DECEMBER 8, 2020

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. Consider your audience and prioritize communicating with your employees. Give employees a good experience, and they will stick around. Do not rush.

International 92

International Internal Employee Leadership 92

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Contently - Strategy

DECEMBER 1, 2022

How do you develop employees? Write a company mission statement based on your findings. Write your one-liner. Last but not least, you’ll want to write a paragraph or two that describes your company. Include it in your brand guidelines, and actively introduce your messaging to marketing and sales teams.

Strategy 129

Strategy Branding Brand How To 129

Critical Mention

JUNE 24, 2018

We’re here to provide you solutions and guidelines, preparing you to respond at a moment’s notice to any threat fake news poses to your company. According to Fred Garcia, head of Logos Consulting Group, companies need to write their responses in advance. So, as a PR pro, how do you even begin to combat this phenomenon?

Crisis 94

Crisis Guidelines Social Media Writing 94

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. 19) Employees have huge impact on social sharing. 37% of publishers are not in compliance with FTC guidelines on native ads. It’s good to know where and how other marketers are finding success.

Content Marketing 122

Content Marketing Social Media SEO Publicity 122

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. Employees just went through the motions and punched out at 5 p.m. The industry was regulated, so a review process was necessary.

Marketing 85

Marketing Guidelines Social Media Conference 85

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Happy employees are the ultimate growth driver. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week.

Survey 173

Survey Marketing B2B Study 173

Sword and the Script

OCTOBER 25, 2022

I’ve found that employers expect not just one skill like writing, but design skills as well.”. More value placed on communications due to the pandemic and guidelines changing so quickly.”. More virtual events, remote employees require different channels of internal communications.”. More internal comms. Design skills required.

Communications 119

Communications Crisis Internal International 119

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. How long have we been writing press releases, calling somebody the leading provider of X. So for an employee, the nice thing to do is say, oh, the press release is good enough.

Ethics 105

Ethics Data Training Agency 105

Burrelles Fresh Ideas

MARCH 12, 2024

You can build on the efforts of PR professionals by creating your own content writing strategy. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. A well-crafted blog can help you connect with customers, build credibility, and boost your SEO campaign.

Social Media 79

Social Media Strategy Media SEO 79

Landis PR

MAY 9, 2022

Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Assess and Prepare Internal and External Communications: The crisis impacts internal audiences, e.g., employees, and external audiences, e.g., consumers and the press, differently. Photo courtesy of Pexels.

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. 13% say not following brand guidelines. 3) lack of employee experience (25%). It takes an average of 4 hours to write in 2022. The most successful bloggers go further – writing 2,000-3,000-word posts over the course of six or more hours.

B2B 113

B2B Marketing Survey Software 113

Burrelles Fresh Ideas

MAY 14, 2024

Many developed countries, like the United States and the United Kingdom, require businesses operating within their borders to follow the Web Content Accessibility Guidelines (WCAG) and other laws that encourage accessible and inclusive content for everyone. Write unique alt text for each image. Be clear and concise.

Social Media 93

Social Media Media Video SEO 93

Buzzstream

JANUARY 16, 2024

One of Hunter’s standout features is its ability to find individual email addresses and provide data on company employees’ most common email format. The WAVE interface will quickly check your website against Web Content Accessibility Guidelines (WCAG). Pricing: Free 18.

SEO 83

SEO Web Tools Analysis 83

The Hoyt Organization

JULY 22, 2024

Executives learn to comply with industry regulations and guidelines in their communications, protecting the company from potential legal repercussions. Write articles, participate in podcasts, offer commentary and analysis on relevant topics on social media, and speak at industry events to share your knowledge.

Media 78

Media Training Ethics Media Training 78

Communications Conversations

OCTOBER 13, 2015

Great, model employee. Employee engagement? ” What community relations folks really want (from a marketing metrics perspective) is: More traffic to key volunteer pages on the corporate site asking employees to volunteer. Of course, you’d have to set up guidelines and parameters with the employees.

Corporate 60

Corporate Creativity Employee Instagram 60

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Of course, I couldn’t write a post like this without nominating a couple people myself! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. While working in the space, I was introduced to more of the laws, regulations, and guidelines clean energy companies must follow in the United States.

Agency 89

Agency Energy Crisis Management Industry 89

Buzzstream

MAY 25, 2021

Minimal branding : whilst most infographics will adhere to branding guidelines in some form, you’re unlikely to see the logo or taglines of the company that produced it front and centre. The advantages of press releases. The disadvantages of press releases.

Infographics 160

Infographics Data Blogging Mobile 160

Critical Mention

OCTOBER 24, 2019

Set the following guidelines to your PR contracts to ensure your organization is set for success: PR Contracts Should Include These 3 Clauses to Ensure You Get Paid. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. PRNEWS Blog. SCHEDULE A DEMO. Priscilla Osorio.

Blogging 68

Blogging Education Resources Creativity 68

Ethical Voices

NOVEMBER 20, 2023

So we would try to figure out how we could go through and coach people to write the survey instruments in a way that was grounded in ethical principles of research. I’ve seen it in many different aspects of my career, both from undergraduate students writing surveys, to consulting work that I’ve done, to my work with PRSA.

Ethics 92

Ethics How To Survey Interviews 92

Solo PR Pro

SEPTEMBER 6, 2022

“So if we’re talking about reducing costs, consider paying your employees first and making them happy so they don’t leave and force you to hire a new person at a much higher rate because of inflation.”. The general guideline is to aim for an amount equivalent to three to six months of expenses , but Andrew points out that this is flexible.

Financial 52

Financial Strategy Insurance Insurance 52

Buzzstream

AUGUST 12, 2024

Hypotenuse AI Press Release Writing Tool Hypotenuse AI’s press release generator is part of a suite of AI-powered text generation tools. OpenAI’s ChatGPT does fairly well with writing press releases, but it all comes down to the accuracy of your prompts. Tip: No matter what, you’ll want to edit anything an AI tool writes for you.

Tools 62

Tools Pitching Google Digital PR 62

Newsfile

FEBRUARY 28, 2024

Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. Technical Aspects of PR 15.

Viral 52

Viral Crisis Communications SEO Reputation 52

Contently - Strategy

MARCH 22, 2024

While every organization has challenges unique to its industry, there are some guidelines everyone can follow to create SEO-driven content. Know how to write SEO content that feels natural: Within your content, make sure the keywords align with the user intent behind the search. This helps your content gain recognition on SERPs.

SEO 52

SEO How To Engineering Mobile 52