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Every company should have a crisis handbook

PR in High Definition

It was made worse by the now infamous video of a woman being let go by two people she’d never met prior, and the company has come under fire from the media, previous employees, and even current staff. One part of this is having a ‘handbook’ of sorts, with clear protocols and practices laid out.

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How the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.

Communications Conversations

So, I sat down with Timothy Pate, digital project manager at MOA and talked about the blog and how MOA is using it to drive awareness and interest for the popular international destination. Tim: I’m the primary editor of the blog, but we have a number of employees that contribute articles to the blog on a regular basis.

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Letter from BETT

Stephen Waddington

BETT had an international feel with a notable rise in exhibitors from Asia. There are powerful insights for internal and corporate communication. Edelman suggests that a new contract has emerged between employer and employee. It’s intended as a practical handbook. added a white space feature to its Currents tool.

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#InspireInclusion Is Nice and All, but What Does It Even Mean?

The Hoffman Agency

As the world approaches another International Women’s Day, we reflect on this year’s theme — #InspireInclusion — and whether it stands up to scrutiny. For example, HR materials, employee handbooks? Have you ever watched the film Miss Congeniality ? Prospect: No, we don’t have anything like that. Us: OK, no problem.

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Top 3 Things to Resolve Before a Crisis Strikes

Beyond PR

Mistakes, misunderstandings, accidents, product failures, and employee misconduct are all risks that businesses face regularly. The key to remember is that there’s no universal crisis handbook you can order and put on your shelf. Equally, a business cannot exist that does not face crises now and then.

Crisis 40
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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

I am sure there are statistics somewhere that record the number of employees who stick around long term after a crisis has occurred and if there aren’t, then there should be. It also raised and led to long term issues around the keeping of pets, warning systems (this was long before the internet) and other internal processes.

Crisis 63
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities).

Ethics 40