OnePitch

OCTOBER 3, 2023

Deanna Cuadra is a senior reporter from Employee Benefit News, where she covers healthcare, US policy and reform, challenges faced by women and parents in the workplace, and innovation in work, culture, and, leadership. She also directs and produces short films and documentaries that center on marginalized communities.

Employee 98

Employee Healthcare Film Policies 98

5W PR

MARCH 18, 2025

When medical devices malfunction, patient data gets exposed, or technology failures impact care delivery, healthcare organizations face intense scrutiny from the media, regulators, and the public. Organizations should quickly notify affected customers, healthcare providers, and regulatory bodies.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

PRSay

FEBRUARY 23, 2017

Now, Daley’s Razor is an edict to all of us in healthcare communications as we rally against fake news, propagated either by false motives or old fashioned apathy. Compelling messages that don’t have the benefit of being true aren’t hard to find in healthcare. For better or worse, this problem isn’t new.

Healthcare 83

Healthcare Communications Ethics Radio 83

Burrelles Fresh Ideas

MAY 28, 2024

Fostering emotional connections is crucial in healthcare. Why Storytelling Matters in Healthcare Marketing and PR The healthcare industry has shifted from traditional marketing to relationship-oriented approaches, recognizing the importance of emotional connections with patients and the public.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Agility PR Solutions

OCTOBER 21, 2018

Why do employees go rogue? Catherine Erikson, VP of Sales and Marketing (HealthCare Marketing Group) sums it up by saying that encountering rogue employees is an organic part of developing and growing a successful business. That’s all well and good, but what can you do when your company becomes victimized by a rogue?

Employee 86

Employee Company Healthcare Groups 86

Scott Public Relations

MARCH 4, 2020

As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. The result is millions of Americans struggling to afford the things they need to improve their lives, including education, nutritious food, homes—and healthcare.

Healthcare 69

Healthcare Insurance Insurance Policies 69

Presspage

AUGUST 10, 2018

Creating change in healthcare is difficult. Creating positive change in healthcare public relations within health systems and hospitals can be just as difficult. In this article, we outline steps you can take to build a successful healthcare newsroom. When it comes to Healthcare PR, storytelling is incredibly important.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Contently - Strategy

AUGUST 16, 2024

The company’s content marketing strategy includes articles that highlight industry-specific solutions across its business segments, like aviation, healthcare, and power generation. It fosters a sense of community by featuring employee achievements and showcasing its company culture.

LinkedIn 98

LinkedIn Examples Brand Branding 98

ImPRessions - Crenshaw Communications

JUNE 26, 2019

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. The CEO acts as Chief Engagement Officer with company employees, particularly during a turnaround, and sometimes his role goes further. To manage a corporate transition.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Reputation Us

JUNE 25, 2015

If you follow healthcare at all these days, you know there is a great deal of discussion about the “patient experience.” Patients have more choices than ever regarding their healthcare. The post Employee Morale and Patient Experience Belong in the Same Conversation appeared first on LTPR.

Employee 60

Employee Healthcare Internal International 60

Scott Public Relations

DECEMBER 19, 2019

As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. The result is millions of Americans struggling to afford the things they need to improve their lives, including education, nutritious food, homes—and healthcare. ” Like what you’ve read?

Healthcare 52

Healthcare Insurance Insurance Policies 52

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Businesses must communicate proactively to employees, customers, and stakeholders about practical matters like business changes, measures to protect health, and the eventual return to business. This is particularly true in the high-value sectors of healthcare and crisis management, but it can hold for nearly any kind of proactive PR.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Agility PR Solutions

MARCH 15, 2020

Today’s stakeholders are more committed to brands that have strong feelings about hot-button societal and cultural issues, and take an active stand on them—and this includes company employees. The post The new social contract of business— why today’s brands have an obligation to act appeared first on Agility PR Solutions.

Healthcare 104

Healthcare Branding Brand Employee 104

Reputation Us

OCTOBER 12, 2015

Across the board, whether a financial services company or a healthcare […]. The post Treating Employees as VIPs: Six Staff Communication Tips appeared first on LTPR. In my 22 years of professional business experience, I have rarely seen a client have really solid internal communications.

Employee 60

Employee Communications Healthcare Internal 60

Barokas

OCTOBER 29, 2018

On November 6, we’re shutting our doors so our employees can make theirs heard. This upcoming election is not one of those times, with human rights, healthcare and many other important initiatives hanging in the balance. In perhaps the biggest election in a generation, every vote is critical.

Healthcare 111

Healthcare Employee Company Industry 111

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

We specialize in messaging to those very stakeholders, especially employees, partners, and customers. According to Fleishman Hilliard’s Authenticity Report , consumers care most about issues like affordable healthcare and education. Yet the need here is not mere public relations messaging, but leadership and action.

Leadership 156

Leadership Corporate Energy Government 156

Reputation Us

OCTOBER 12, 2015

Across the board, whether a financial services company or a healthcare clinic, communication from the top down regarding company direction or news items could be stronger. My best public affairs advice: Employees should be addressed first and foremost, not last. Employees need to understand what is happening—and what it means to them.

Employee 60

Employee Communications Public Affairs Internal 60

Communications Conversations

MAY 3, 2017

While each sector of healthcare has different regulations, the processes – and challenges – are mostly the same across the board. Many healthcare companies take a very conservative stance when it comes to social content, which is understandable. Surprisingly, live video seems to be an emerging trend in healthcare.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Contently - Strategy

SEPTEMBER 15, 2021

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry .

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Cision

FEBRUARY 11, 2016

In fact, if you don’t give customers, clients and potential employees a peak at what truly drives your organization, you are losing loyalty, sales and your business’s future thought leaders and valuable role players. Vacation or paid time off ranks number two (at 37 percent) in what employees consider to be the top five benefits.

How To 120

How To Media Employee Policies 120

Barokas

MARCH 31, 2020

All employees should have necessary IT to work from home. Most companies have sick policies, but most employees in startups feel. 5) Understand your healthcare plan better than you did. furlough employees versus layoffs? 6) Consider programs and benefits that can help employees in times like these. This isn’t a.

Employee 129

Employee Banking Policies Travel 129

Wadds Inc.

DECEMBER 3, 2023

Many employees are using generative AI tools at work without formal approval or guidance from their employers. More than a quarter (28%) of employees surveyed said they currently use generative AI at work, and over half do so without formal approval. Most employees have not received training on the ethical use of generative AI.

Policies 52

Policies Training Employee Ethics 52

Contently - Strategy

JANUARY 26, 2023

Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. She used LinkedIn to share her thoughts on making healthcare more affordable. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees.

Leadership 141

Leadership Content Marketing Healthcare Google 141

Burrelles Fresh Ideas

MAY 21, 2024

Research consistently demonstrates that employees with good mental health are more productive, engaged, and innovative. According to the Health Enhancement Research Organization (HERO), investing just a dollar in employee wellness can yield $6 in healthcare cost savings and increased productivity.

Employee 97

Employee Pinterest Resources System 97

Stern + Associates

MAY 8, 2023

This increases the chances of getting likes, comments and shares, which, in turn, can lead to more followers, clients and employees. Increase Reach and Engagement When tactfully using relevant hashtags, posts are more likely to be seen by people who are interested in their industry or niche.

B2B 118

B2B Social Media Company SMB 118

Stephen Waddington

MARCH 29, 2020

It followed support from the Treasury for large employees a week ago. Mental health and wellbeing The long term cost of the crisis will be measured not just in terms of our physical health and the capability of the healthcare system, but as importantly in terms of mental health. Freelancers received a government invention this week.

Crisis 167

Crisis Government Privacy Sports 167

PRSay

AUGUST 31, 2016

EST. But keep in mind if we limit ethical discussions to just September, we will be doing our teams, our employees, our agencies and our organizations a disservice. Best practices for Ethics Curriculum in Public Relations – Sept. If you see an ethical issue, carve out time in your team meetings to discuss it and get people’s thoughts.

Ethics 113

Ethics Policies Healthcare Journalism 113

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. Most companies have multiple audiences, from stakeholders like partners and investors, to employees and customers. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Critical Mention

APRIL 13, 2020

Federico’s Pizza Takes Out Loan to Pay Employees. The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed.

Media 111

Media Analytics Healthcare Crisis 111

Wadds Inc.

SEPTEMBER 29, 2024

Organisations are less inclined to speak out externally because of political and societal polarisation and prioritise internal, employee concerns. Internal change management and employee engagement have become top priorities for corporate affairs, especially in supporting business transformation.

Corporate 98

Corporate Reputation Telecommunications Study 98

ISEBOX

OCTOBER 13, 2016

The issue for healthcare PR pros is accountability and control over the people distributing your content. While it’s taking the FDA awhile to issue regulations on healthcare PR and marketing efforts online, the Agency did release lengthy Guidance on compliance in January 2014. The Harsh Consequences of a Little Tweet. .

Pharmaceuticals 70

Pharmaceuticals Healthcare Social Media Analysis 70

ImPRessions - Crenshaw Communications

JULY 24, 2018

Two weeks ago office coworking company WeWork announced that, for environmental reasons, it will not serve meat inside its facilities, nor will employees be allowed to expense client dinners that include meat. But some media have responded with charges of “tribalism,” “virtue signaling,” and “imposing a worldview” on employees.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

Warren accused the CEO of pushing the blame “to your low-level employees who don’t have the money for a fancy P.R. Thousands of Wells Fargo employees lost their jobs, but Stumpf and his senior executives have not been penalized for the fraud. firm to defend themselves.”

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

Solo PR Pro

MARCH 28, 2023

Her work on healthcare legislation led to a PR and marketing career in the hospital industry. In fact, a good chunk of Pennie’s career was spent in healthcare marketing and PR. As Pennie reflects on her career, she notes her two focus areas that were total opposites: healthcare marketing and county fairs.

Meeting 87

Meeting Healthcare Nonprofit Corporate 87

Mindful Marketing

JUNE 27, 2020

Businesses can accomplish this transformation most effectively by nurturing an employee base that gives meaningful work opportunities to people society has historically marginalized. Create a roadmap for success: Develop strategies that will help retain people of color within your organization.

Real Estate 112

Real Estate Community Employee Education 112

Scott Public Relations

FEBRUARY 1, 2019

By helping the leadership convey the overall direction and mission of the company, they can bring employees together to pursue common goals and demonstrate to them the value that their work brings for the organization overall. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 49

Insurance Insurance Healthcare Communications 49

Konnect Agency

MARCH 31, 2020

Lead with your values and communicate with employees often; your employees are people and they’re on edge about what the future holds. Focus PR services and social media messaging on supporting the community, healthcare workers/first responders and small business.

Resources 85

Resources Crisis Healthcare Creativity 85