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Crisis PR Examples: Industry-Specific Lessons from the Front Lines

5W PR

The Healthcare Industry’s High-Stakes Playbook Healthcare organizations face particularly intense scrutiny during crises, given their direct impact on public health and safety. This response created a template for healthcare crisis management that balances public safety, regulatory compliance, and brand protection.

Crisis 78
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Behind the Headlines with Eliot Harrison

Cision

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. Congratulations on your new role as agency president of MCS Healthcare Public Relations! I believe our future success will be accomplished by expanding our capabilities through investment in people and technologies. How can they overcome them?

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Managing PR During A Health Tech Crisis

5W PR

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Organizations should quickly notify affected customers, healthcare providers, and regulatory bodies.

Crisis 60
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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. While some PR firms do specialize in an industry, such as technology, travel or fashion, the capabilities of most full service agencies cover many sectors.

Industry 316
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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug. Methodology.

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Help Wanted, Marketing to Prospective Employees

Mindful Marketing

You’ve likely seen signs in restaurants, ads from retailers, and posts on social media from other service providers announcing pressing needs for more employees. However, firms can turn their current recruitment challenges into opportunities if they rethink how they market to prospective employees.

Employee 119
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5 LinkedIn Marketing Examples From Brands That are Rocking It

Contently - Strategy

These articles delve into B2B challenges, technology advancements , and the impact of Microsoft solutions. The company’s content marketing strategy includes articles that highlight industry-specific solutions across its business segments, like aviation, healthcare, and power generation.