This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The Healthcare Industry’s High-Stakes Playbook Healthcare organizations face particularly intense scrutiny during crises, given their direct impact on public health and safety. This response created a template for healthcare crisis management that balances public safety, regulatory compliance, and brand protection.
Eliot Harrison first joined MCS Healthcare Public Relations in 2005. Congratulations on your new role as agency president of MCS Healthcare Public Relations! I believe our future success will be accomplished by expanding our capabilities through investment in people and technologies. How can they overcome them?
Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Organizations should quickly notify affected customers, healthcare providers, and regulatory bodies.
Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. While some PR firms do specialize in an industry, such as technology, travel or fashion, the capabilities of most full service agencies cover many sectors.
Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug. Methodology.
You’ve likely seen signs in restaurants, ads from retailers, and posts on social media from other service providers announcing pressing needs for more employees. However, firms can turn their current recruitment challenges into opportunities if they rethink how they market to prospective employees.
These articles delve into B2B challenges, technology advancements , and the impact of Microsoft solutions. The company’s content marketing strategy includes articles that highlight industry-specific solutions across its business segments, like aviation, healthcare, and power generation.
For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. The CEO acts as Chief Engagement Officer with company employees, particularly during a turnaround, and sometimes his role goes further. To launch a key product.
As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. The result is millions of Americans struggling to afford the things they need to improve their lives, including education, nutritious food, homes—and healthcare.
Now, Daley’s Razor is an edict to all of us in healthcare communications as we rally against fake news, propagated either by false motives or old fashioned apathy. Compelling messages that don’t have the benefit of being true aren’t hard to find in healthcare. For better or worse, this problem isn’t new.
Fostering emotional connections is crucial in healthcare. Why Storytelling Matters in Healthcare Marketing and PR The healthcare industry has shifted from traditional marketing to relationship-oriented approaches, recognizing the importance of emotional connections with patients and the public.
As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. The result is millions of Americans struggling to afford the things they need to improve their lives, including education, nutritious food, homes—and healthcare. ” Like what you’ve read?
While each sector of healthcare has different regulations, the processes – and challenges – are mostly the same across the board. Many healthcare companies take a very conservative stance when it comes to social content, which is understandable. Surprisingly, live video seems to be an emerging trend in healthcare.
It followed support from the Treasury for large employees a week ago. Mental health and wellbeing The long term cost of the crisis will be measured not just in terms of our physical health and the capability of the healthcare system, but as importantly in terms of mental health. Freelancers received a government invention this week.
Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug. Methodology.
EST. But keep in mind if we limit ethical discussions to just September, we will be doing our teams, our employees, our agencies and our organizations a disservice. Best practices for Ethics Curriculum in Public Relations – Sept. If you see an ethical issue, carve out time in your team meetings to discuss it and get people’s thoughts.
Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. She used LinkedIn to share her thoughts on making healthcare more affordable. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees.
Organisations are less inclined to speak out externally because of political and societal polarisation and prioritise internal, employee concerns. Internal change management and employee engagement have become top priorities for corporate affairs, especially in supporting business transformation.
Work with them to ensure your people have what they need to succeed in terms of technology – laptops, devices, wires, dongles, Wi-Fi, etc. And, with all the technologies in place, in times like this motivating your team is vital. Many of our teams are 100% working from home for the very first time.
By helping the leadership convey the overall direction and mission of the company, they can bring employees together to pursue common goals and demonstrate to them the value that their work brings for the organization overall. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.
As the CIO, Zach oversees Kivvit’s investment in data tools and technologies and leads the Kivvit Insights team, which supports the firm’s research and analytics functions. But Zach and his team are utilizing leading-edge technology and analytics to find the trends.
Its uses span a broad spectrum, from healthcare, where it assists in disease diagnosis, to finance, where it facilitates better, more precise processing and fraud prevention. The Role of PR in Humanizing AI Innovations Effective public and media relations is crucial for making AI technologies accessible and relatable to the general public.
While any pharmaceutical firm or marketing agency should always rely on legal experts for the critical details, there are some key points healthcare PR pros need to know. Are you generating content through an employee or agent who is acting on behalf of your firm to promote the firm’s product? Summary of the FDA Guidance.
Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. Healthcare organizations are constantly coming up with new innovations to improve the abilities of physicians and the outcomes of care, particularly in fields that present more challenges. Like what you’ve read?
The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. On athenaInsight , the brand’s main publication, creators explore healthcare trends, speak to issues affecting physicians, and unpack the latest medical data. You don’t want to lose them on the next click.”
Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. Healthcare organizations are constantly coming up with new innovations to improve the abilities of physicians and the outcomes of care, particularly in fields that present more challenges. Like what you’ve read?
You may seek media coverage of your event, especially if your company is unveiling new technology that is especially relevant to the times. A good example of this might be a new telemedicine option for healthcare providers in 2020. Send your release to reporters who specialize in technology, the auto industry, or manufacturing.
Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.
It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Her mentorship shaped my philosophy to be a positive and grateful employee with empathy for others.
However, beyond robots being used in industrial companies, there are plenty of different ways that robots can be used in other services such as real estate, home healthcare, retail, and hospitality. million industrial robots started operating in different factories around the world, which is over a 10% increase from a year before that.
10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Beyond purpose, it addresses critical industry topics like AI, employee engagement, the future of work, and more.
Your overhead costs encompass various elements such as office space, equipment, rent/mortgage, utilities, computers, technology, and tools such as media databases, email, website, and subscriptions. It's also essential to account for expenses like healthcare insurance, business insurance, accounting fees, and taxes.
There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. This number includes content creation, distribution, technology, and talent. Focus on employee education and advocacy. Focus on employee education and advocacy.
Brands are showing up in unprecedented ways to support their employees, customers and communities. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. More likely, they’ll pivot to meet increased demand for healthcare uniforms.
An aging population with complex health needs, underfunding, political agendas, privatisation, parochial self-interest, healthcare that doesn’t meet quality standards and questions over the type and location of delivery, are just some of the huge questions that its leaders face.” Its credibility come from the human face of its employees.
At first, Daria worked mostly with clients in agriculture and trade, energy, and labor relations but has since pivoted to healthcare, as well as picked up clients in packaging, sustainability and material science. As Steigman Communications has evolved, so too has technology. When Daria started the business, there was no email.
Two weeks later, a disturbed veteran stormed the same venue, blasting employees and dancers with a semi-automatic pistol, before killing himself. Or the emotional damage to the healthcare providers who deal with physical damage caused by one human to others. Thirteen people were killed, and another twelve were injured. Absolutely.
An amazing achievement for the healthcare sector and everyone involved. The tech journalist was diagnosed with Parkinson’s in 2019 and has been trying out different pieces of technology that can help with the disease. It is a fascinating read and really shows how far the parameters of tech can go. That’s all for now!
How do some rare companies unleash the power and passion of their employees and their broader networks to achieve tremendous innovation and growth, while many organizations’ know-how is trapped in silos? How do leaders avoid the traps that turn well-intentioned collaboration into overload, underperformance, or biased decision-making?
It seemed like a reasonable pivot and I took a job which hired employees on a state grant for an hourly wage. Those in the PR tech community at the time will recall, it was a brutal work environment as agencies across the board – except in healthcare – were cutting headcounts. I networked.
Two weeks later, a disturbed veteran stormed the same venue, blasting employees and dancers with a semi-automatic pistol, before killing himself. Or the emotional damage to the healthcare providers who deal with physical damage caused by one human to others. Thirteen people were killed, and another twelve were injured. Absolutely.
For example, we believe in a healthy environment, technology that helps people, social justice and the enrichment of our society through quality healthcare, education and the arts. That helps LANDIS draw exceptional employees and clients to our agency. For example, we would happily represent alternative energy clients.
With mobile technology comes engagement. Health care brands that direct efforts toward internal communications first will ensure that employees understand the vision and strategy of the organization and communicate to consumers quickly, in a unified voice. Foster engagement by going mobile.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content