PR in High Definition

MARCH 31, 2022

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. Can you blame these unsuspecting employees who trusted that the company they were working for was in fact legitimate? Will the team deliver on promises?

Agency 62

Agency Case Study Technology Viral 62

Cision

OCTOBER 18, 2017

How to Implement Cross-Channel Reporting. They look at results across channels, such as PR, social, web, display advertising, search, etc. Looking at performance across channels has many benefits, including: Understanding how different channels impact each other. How to Get a Cross-Channel View of Performance.

Measurement 198

Measurement System Data Technology 198

Presspage

DECEMBER 26, 2017

I looked to the online communities again and found Web Tech University, where I took free web design and PaintShop Pro classes. Soon I built my own home-spun web design business called Heart -n- Hearth, and did quite well until I let it go and returned to the business world when my children started school.

Community 115

Community Software Education Web 115

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. Minor notes from the world of PR technology. PR tech mentions.

Software 153

Software Tools Print Technology 153

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Waxing UnLyrical

FEBRUARY 5, 2013

Just because Facebook is an online social platform doesn’t mean everything that you feature has to relate to the web. Highlight new business locations or employee hires. Just drop us a comment below and let us know how you’re managing social as a B2B. How to Grow Your B2B Facebook Community is a post from: Waxing UnLyrical.

B2B 92

B2B Facebook Community How To 92

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Or your team risks high employee turnover. Technology. What are the core components of our existing marketing technology stack? Email specialist.

Marketing 52

Marketing Technology Internal International 52

Onclusive

APRIL 12, 2018

This work is being woven into the development of a new web platform that will enable us to serve up content that is important to our clients and stakeholders in the way they want, when they want. AirPR: How do you know if your efforts are working? It specifically helps bring to the forefront our brand promise.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. The publication cites Cision Chief Product & Technology Officer Jay Webster as saying: “Factmata’s unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

Software 78

Software Case Study Technology Tools 78

Critical Mention

JUNE 14, 2018

One of the most famous pitch examples in Wolf of Wall Street is when Jordan Belfort got one of his employees to sell a pen to him at a restaurant. The employee asked, “Can you do me a favor, can you write your name down on the napkin for me?” Then the employee says, “Exactly, supply and demand my friend.” SCHEDULE A DEMO.

Pitching 70

Pitching Media Employee Privacy 70

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris.

Media 102

Media SEO Analytics Analysis 102

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. Learn more: Public Relations vs Marketing Subscribe and get a free ebook on how to get better PR ideas.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR in High Definition

SEPTEMBER 26, 2018

It not just demands new skill sets, new technologies and dynamic plans, but there are new markets, new players, and endless disruption to understand and conquer. Or blow your mind weekly (for free) with a rather brilliant web trends round-up by Matt Muir. Read Web Curios by Imperica. TWIST your thinking around. LUNGE forward.

Energy 48

Energy Course Creativity Web 48

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 1) Earned media is sales enablement.

Study 142

Study Media Relations Media Measurement 142

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. Now, perhaps a new line of inquiry could be exploring the degree to which one might trust “Vast Numbers of People You Don’t Even Know and Might Even Hate If You Actually Met, United by Peer-to-Peer Technology.”.

Technology 20

Technology Writing Government Corporate 20

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. Now, perhaps a new line of inquiry could be exploring the degree to which one might trust “Vast Numbers of People You Don’t Even Know and Might Even Hate If You Actually Met, United by Peer-to-Peer Technology.”.

Technology 20

Technology Writing Government Corporate 20

Stephen Waddington

JULY 17, 2018

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation. By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees.

Storytelling 60

Storytelling Local Community Case Study 60

PR 20/20

AUGUST 22, 2017

Human Resources is uneasy about adopting an employee social media policy. IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. Some of us willingly share more with strangers on the web than we would at the holiday dinner table. How to Rally Support for Inbound Marketing.

Marketing 87

Marketing Resources Technology Internal 87

Cision

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. The Inside Story on How to Spy on Competitors (& Innovators). See how they market online.

How To 198

How To Real Estate Web Case Study 198

David PR Group

DECEMBER 2, 2016

If you aren’t familiar, Glassdoor enables employees to review their employers and even rate CEOs. What about other areas of the internet like the deep web and the dark web where information is being published about businesses outside of the view of search engines? Who should be monitoring this for your company? –John.

Reputation 40

Reputation Wikipedia Customer Service Engineering 40

Buzzstream

JANUARY 5, 2024

They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. Luckily, several free tools on the web help with email address verification. But it’s still incredibly effective if you know where and how to look. Crunchbase has contact information for startups.

How To 83

How To LinkedIn Tools Google 83

Waxing UnLyrical

JULY 13, 2015

in your knowledge of what drives your organization,” opines Jeff Zwier as he teaches you how to be a “truly strategic business communicator” in this post for Melcrum. Why: “I believe no organizational communication is as important as employee communication. 5 questions to ask your employees now.

Internal 40

Internal International Communications Employee 40

Shift Communications

FEBRUARY 3, 2016

Here are my top four blunders, with some advice on how to improve. You wouldn’t approach a meeting with a prospective customer that way, and this reporter has the capability to reach many prospective customers, current customers, investors and employees. 1) They think an interview is just about answering questions.

Interviews 60

Interviews Media Training Training Trends 60

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. The offer to potential clients and partners.

How To 176

How To Media Guidelines Pitching 176

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. We are big fans of Katie here at CoverageBook.

Tools 137

Tools Publicity Measurement SEO 137

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. My own predictions are listed at the very bottom.

Marketing 191

Marketing Content Marketing Data Social Media 191

PR 20/20

DECEMBER 5, 2022

While each hub includes a plethora of tools, they can only be helpful if you know which ones are available to use—and how to use them. Ask yourself the following questions: What’s our objective in using this platform, and how will our team members contribute to it? Using The Right HubSpot Tools. Connecting Your Tech Stack.

How To 77

How To Tools Knowledge Base Meeting 77

Where the Fishermen Ain't

FEBRUARY 1, 2016

One of the trends that I have been following involves how emerging social network experiments are applying economic models to determine how to surface and present user-generated content. At its very bottom, economics is the science of the choices you make and how you manage scarcity. Today, I'll offer three such ideas. . .

Reddit 20

Reddit Wikipedia Web Privacy 20

Where the Fishermen Ain't

FEBRUARY 1, 2016

One of the trends that I have been following involves how emerging social network experiments are applying economic models to determine how to surface and present user-generated content. At its very bottom, economics is the science of the choices you make and how you manage scarcity. Today, I'll offer three such ideas. . .

Reddit 20

Reddit Wikipedia Web Privacy 20

Beyond PR

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web.

Real Estate 57

Real Estate How To Web Case Study 57

PR Job Coach

NOVEMBER 26, 2020

Oh how times have changed. Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. We have to know how to translate what we have done and move away from chronological list.

Corporate 274

Corporate Leadership Advertising Advertising 274

Contently - Strategy

JANUARY 9, 2019

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. But the newsletter also contains worthwhile content from around the web that has nothing to do with the brand. We’ll explore how to judge the quality of leads later in this playbook.)

How To 111

How To Transportation Content Marketing Healthcare 111

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Here’s how any professional can borrow PR expertise to build the reputation they want to convey to prospects, peers, and employers. You can’t manage everything on the web, but there’s plenty that is under your own control, and the first step is to optimize all the pages you own. Know how to apologize.

Reputation 185

Reputation SEO Web Community 185

MaccaPR

OCTOBER 14, 2015

T he industries that generate the highest demand : Technology, financial services and higher education. LinkedIn Pulse was the perfect avenue for Jeff Jones to voice his opinion and give a real voice and reasons to employees, customers and shareholders. Here are five benefits of doing so: Benefits of Marketing with LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

JANUARY 11, 2022

I don’t get too excited about private equity money in PR technology. And now on to the monthly PR Tech Sum rounding news and links from the world of PR technology. * * *. Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. PE Firm Buys 3 PR Tech Vendors.

Reputation 84

Reputation Technology Tools Data 84

Sword and the Script

DECEMBER 28, 2022

3) lack of employee experience (25%). Here’s how the top five answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; Read more: PR measurement.

B2B 117

B2B Marketing Survey Software 117