Cision

DECEMBER 20, 2017

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Infographics can be especially useful because they explain complex topics with the use of visuals. The human element in content doesn’t even have to come from a real person, necessarily.

Industry 222

Industry How To Insurance Insurance 222

Onclusive

SEPTEMBER 13, 2017

PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR is now being fueled by the omnipresence of digital content. The three most important drivers are social listening, digital storytelling and real time marketing. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

MAY 19, 2015

The Social Times recently published an infographic by a UK-based software company called SDL. Top failures include: unresponsiveness, un- empowered employees and poor training. The complete infographic follows below: If you enjoyed this post, you might also like: Ultimate Marketing Secret: Happy Customers Bring Friends .

Infographics 60

Infographics Customer Service Exercises Software 60

Ishmael's Corner

DECEMBER 2, 2014

While the media pummeled the poor guy for nerves of gel, I wondered who the Einstein was who determined that out of 200,000+ GM employees, Mr. Wilde should play to a national TV audience. He wasn’t impressed, but that shouldn’t take away from the brilliance of the ACS video. The debacle was not his fault.

Storytelling 157

Storytelling Chemicals Infographics Agency 157

Rock the Status Quo

NOVEMBER 19, 2014

It only connects to profiles, not pages, but it can be a great way to showcase employee expertise and grow credibility of your executive team. It also isn’t just limited to slide decks; you can upload videos, infographics, images, and documents. You can use the share button to grab a hyperlink.)

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos. And promoting timely and transparent communication with stakeholders, including customers, employees, and investors helps to do just that.

Strategy 193

Strategy Reputation Infographics Banking 193

Contently - Strategy

AUGUST 27, 2024

Encouraging any group of employees to march in step is difficult. Explain the company and business objectives Full-time employees have a tendency to take company messaging for granted. Are there any words or phrases that employees can’t use? The process gets even harder when the team includes part-time members.

Pitching 52

Pitching Interviews Employee System 52

Cision

APRIL 7, 2017

I am still very much in the trenches with my employees when it comes to account service, and I wouldn’t have it any other way. My PR employees work in tandem with our social media manager to ensure that we’re maximizing awareness opportunities and supporting our media relations with compelling visuals.

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

APRIL 18, 2019

Survey results can easily become infographics or the centerpiece of a customer newsletter. An investment in relevant content can also be amplified through promotion among partners and stakeholders, and employees who are incentivized employees to share it. Or, boost it with cost-effective paid social advertising.

Infographics 149

Infographics Retail Resources Employee 149

Communications Conversations

NOVEMBER 24, 2014

Love the way they tell employee stories here (see Kevin White at left here). and I broke this large infographic into many Facebook posts, ads and posters we used for months afterward. . #6: Instead: Tell rich, meaningful stories about the people who make up your company. Don’t: Be too cute–resist that urge.

Case Study 166

Case Study Strategy Study Hotels 166

The Proactive Report

JULY 31, 2017

It could be to buy the product, join the company as an employee or invest in the business. Create a pitch that will appeal to the media – research with an interesting infographic often gets good results. If what they find meets their needs, they develop an interest in what you have to offer.

Engineering 188

Engineering Interviews Infographics Social Media 188

Cision

APRIL 27, 2015

Her firm still gets major website traffic from an infographic they posted over two years ago. What happens to an infographic you posted to Facebook even two days ago? Activate employees on social media. For example, if you want content to have a longer shelf life, Krista recommends Pinterest. Krista’s tip?

Social Media 120

Social Media Pinterest Media Infographics 120

Prowly

FEBRUARY 13, 2025

Publish posts, infographics and videos that will help build your brand awareness and create a space for people to connect and engage. It may also include your employees. Use employee advocacy and boost engagement on content they publish. Building brand awareness demands responding to any kind of discussion.

Measurement 104

Measurement Tools Brand Branding 104

Cision

JULY 13, 2016

Look at other audiences like current customers, influencers and employees. For example, employees could be asked to help spread the word, whereas prospects would likely be prompted to talk with a representative. Once those two pieces are put together, relevancy will transpire much more. Push Content Out Many Doors.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. A real-time response when the stakes are high.

Video 149

Video Case Study Agriculture B2B 149

5W PR

JULY 15, 2020

Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • Links to, and excerpts from, press releases and big announcements that the company has made. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

Cision

OCTOBER 20, 2015

Today, content can be found in a variety of forms, such as videos, blogs, infographics, gifs and more. From sales to product development to executives, each department and employee has something to share that will help you appeal to your audience. Successful strategies also need to combine paid, earned and owned media. Collaboration.

Enterprise 120

Enterprise Strategy Social Media Infographics 120

The Proactive Report

FEBRUARY 2, 2017

The three most important attributes that will build trust in a company are: Treating your employees well. Tap peers – especially employees – to lead your communications and advocacy efforts. Find the smart employees within a company and make them excellent spokespeople and advocates. DOWNLOAD THE INFOGRAPHIC.

System 100

System Training Engineering Employee 100

The Proactive Report

JANUARY 25, 2017

Treating your employees well. Find the smart employees within your company and make them excellent spokespeople and advocates. DOWNLOAD THE INFOGRAPHIC Need help? People are worried about losing their jobs due to not being able to keep up with technology The number one concern is the lack of skills and training. (60%)

Digital PR 100

Digital PR System Engineering Training 100

5W PR

NOVEMBER 11, 2019

Companies that have been quick to migrate from spreadsheets and PowerPoint to infographics also attract more attention. Infographics that are simple but get the major message across clearly and quickly will always win. One report stated that infographics garner 30 times more of an audience than what written pieces attract.

Data 68

Data Telecommunications Infographics Retail 68

5W PR

AUGUST 12, 2020

Or, perhaps a healthcare firm has decided to switch to remote work for several employees. Adopt content formats that employees can relate to. More important in times of crisis is whether employees read and engage with content produced by a company’s communication team. Allow employees to ask questions.

Healthcare 88

Healthcare Strategy Communications Policies 88

5W PR

OCTOBER 8, 2024

Engaging with Stakeholders Effective PR involves building and maintaining relationships with a diverse range of stakeholders, including customers, employees, investors, media, and communities. Employee relations is another crucial aspect of PR.

Brand 78

Brand Branding Crisis Management Leadership 78

Contently - Strategy

MARCH 15, 2019

Encouraging any group of employees to march in step is difficult. Full-time employees have a tendency to take brand messaging for granted. Are there any words or phrases that employees can’t use? The process gets even harder if some team members are only present part of the time. Style guide and pitch guide.

Company 111

Company Pitching System Interviews 111

Contently - Strategy

DECEMBER 29, 2022

Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.

eBook 136

eBook Product Launch Software International 136

Sword and the Script

DECEMBER 16, 2014

The best source of content in most companies may be right under your nose: your employees and customers,” says Jay Baer of Convince and Convert. Infographic: The State of Content Marketing; Rich Getting Richer. Cooperative content. In my heart of hearts, I could not agree with Jay more. Why the Deluge of Content Raises Standards.

Content Marketing 126

Content Marketing Marketing Writing Infographics 126

PR for Anyone

OCTOBER 20, 2021

Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). Introduce your newest employee. Repost something that went well last year. Ask your audience a multiple-choice question. Highlight a customer of the month. Create and post a video. Take a picture of your workspace, office, or co-workers.

How To 130

How To Video Interviews YouTube 130

ISEBOX

SEPTEMBER 8, 2016

Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). An infographic or infovideo highlighting the benefits of the merger: awesome for today’s visual world.

Infographics 105

Infographics Software Video Employee 105

Burrelles Fresh Ideas

OCTOBER 17, 2023

Here are some ways PR pros and agencies can effectively contribute to the mission of NCSAM and educate employees and clients alike: Strategic messaging and positioning: PR agencies excel in crafting compelling narratives and messages. They can work closely with their clients to develop key messages that resonate with their target audience.

Education 112

Education Employee Measurement Agency 112

Sword and the Script

FEBRUARY 25, 2017

to 3x the salary to replace an employee – and a whole lot of institutional knowledge. 3) The Power of Employee Advocacy. When it comes to content marketing, employees are the key to scale. That’s what I draw from a post by Jason Miller on the LinkedIn Marketing Solutions EMEA Blo g titled: The impact of employee content sharing.

Marketing 84

Marketing Employee Survey Social Media 84

5W PR

SEPTEMBER 7, 2021

Additionally, with these strategies, there’s no need for businesses to be held back by small or nonexistent budgets or undedicated employee teams. A great example of this is visual content, such as infographics. Identifying Media Outlets.

Pitching 88

Pitching Infographics Social Media Employee 88

5W PR

MAY 17, 2022

This gives companies an opportunity to create more attention-grabbing content by pairing the PR and content marketing efforts and creating infographics or presentations. The popular streaming platform Netflix provides its employees with paid parental leave. Top Examples of PR and Content Marketing Lead Generation. Wells Fargo.

Strategy 88

Strategy Content Marketing Employee Google 88

Waxing UnLyrical

AUGUST 19, 2011

Adam Toporek created this infographic on the state of small business in the US (click the image to see it larger and on IntenseFence’s site, please). In a recent survey of small-medium sized businesses (less than 1,000 employees) over half had annual marketing budgets of less than $1,000. The numbers reflected.

Small Business 90

Small Business eBook Infographics SEO 90

Contently - Strategy

JANUARY 9, 2019

As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products.

How To 111

How To Transportation Content Marketing Healthcare 111

Beyond PR

JUNE 19, 2017

Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative. Some rebrands are born out of backlash. Conclusion.

Communications 69

Communications How To Telecommunications Employee 69

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. Source: 3 Studies Branding and Marketing ). Source: Want the Fastest Growth in Business? List posts earn more shares.

Survey 183

Survey Marketing B2B Study 183

Contently - Strategy

SEPTEMBER 21, 2018

But if those fundamentals are strong, letting freelance talent create your marketing content frees up the core employees to focus on the big picture. Visual assets like infographics are more expensive.) going rate for an article that doesn’t require a ton of research or interviews starts at about $400.

Content Marketing 111

Content Marketing Print Analysis Web 111