Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 148

B2B Marketing Survey Software 148

ISEBOX

SEPTEMBER 8, 2016

Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). An infographic or infovideo highlighting the benefits of the merger: awesome for today’s visual world.

Infographics 105

Infographics Software Video Employee 105

Contently - Strategy

MARCH 15, 2019

Encouraging any group of employees to march in step is difficult. Full-time employees have a tendency to take brand messaging for granted. If they’ve never used a piece of software before or they need a refresh, hop on a screenshare call and walk them through it. Explain the company and business objectives.

Company 111

Company Pitching System Interviews 111

Burrelles Fresh Ideas

OCTOBER 17, 2023

Here are some ways PR pros and agencies can effectively contribute to the mission of NCSAM and educate employees and clients alike: Strategic messaging and positioning: PR agencies excel in crafting compelling narratives and messages. They can work closely with their clients to develop key messages that resonate with their target audience.

Education 112

Education Employee Measurement Agency 112

Contently - Strategy

SEPTEMBER 21, 2018

But if those fundamentals are strong, letting freelance talent create your marketing content frees up the core employees to focus on the big picture. Visual assets like infographics are more expensive.) Doing that with a dozen core pieces of software is a lot easier than managing 30. Analyzing the wrong data.

Content Marketing 111

Content Marketing Print Web Analysis 111

PRSay

MAY 18, 2016

For example, we recently used our software to measure conversations on social media about the Democratic and Republican nominees for the 2016 presidential race. If they visualized the data in a chart or infographic. The possibilities are endless with data, and they can be sliced and diced any way. What would be even better? Conclusion.

Data 106

Data Meeting Measurement Report 106

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). It says “95% of office employees still claim email as their main channel of communication” and that some “workers claim to receive up to 121 emails per day.” Client retention.

Software 95

Software Banking Technology Corporate 95

Solo PR Pro

SEPTEMBER 6, 2016

This infographic has some timely tips for improving productivity at work. This infographic was crafted with love by Officevibe, the employee engagement survey software that shows you how to improve employee engagement so that they’re more productive.

Infographics 40

Infographics Software Employee Conference 40

Contently - Strategy

DECEMBER 4, 2018

Once we were all in the inflatable rubber donut we were going to ride down in, a teenage park employee shoved us toward the mouth of the slide, which had a spout pouring water down into a dark tunnel. This space is typically reserved for blog posts, infographics, social posts, and e-books. Top of funnel: Content to build awareness.

Case Study 111

Case Study Marketing Study Content Marketing 111

Shift Communications

OCTOBER 31, 2016

During that time, I met exactly four PR professionals, all of them IBM employees. Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework. Why does software matter? We no longer need to force employees to toil through the drudgery of manual image identification.

Analytics 60

Analytics Data Analysis Technology 60

Contently - Strategy

JULY 31, 2019

Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms. A content marketing platform (CMP) is software for organizing the content marketing process. Thought leader.

Content Marketing 102

Content Marketing Marketing Media SEO 102

Frederik Vincx

DECEMBER 11, 2015

Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. These are prime areas on which to focus your employee training and development.

How To 60

How To Software System Employee 60

Shift Communications

MAY 14, 2015

I chose the first two based on the trend of their more traditional “hard goods” historic product sets transitioning to blend with more service oriented offerings (defense with intelligence software, medical device via the Internet of Things (IoT) aspects). But more importantly my 3 year old son loves trucks and shouts “diggers!”

B2B 60

B2B Marketing Construction Analytics 60

PR Conversations

JULY 5, 2017

In my experience, employees from Communications department spend their lives performing the following functions: 1. Several years ago PR community actively discussed infographics – a new exciting format to present complex information. Companies that were the first to embrace infographics! Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

Critical Mention

OCTOBER 24, 2019

That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Journalistics

MARCH 2, 2013

You need to be able to demonstrate you are proficient in using these tools because clients and organizations are looking for employees who can help manage their brand voices across these channels. If you know how to use image editing software, this is an incredibly relevant skill for public relations and content marketing today.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value.

Marketing 79

Marketing Publicity Survey Study 79

Stephen Waddington

MARCH 24, 2019

Capterra is a useful resource that lists software, research and reviews across a variety of categories such as marketing automation , influencer marketing and PR. Employees have the potential to be the most powerful advocates for an organisation. Employees have the potential to be the most powerful advocates for an organisation.

Tools 69

Tools Insurance Insurance Handbook 69

Contently - Strategy

JUNE 11, 2020

Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Led by former Forbes editor Tomas Kellner, the content hub highlights inspirational work carried out by GE employees around the world. Epic, a B2B healthcare software company, has also been active on this front.

Healthcare 114

Healthcare Content Marketing Industry Trends 114

Contently - Strategy

SEPTEMBER 15, 2021

Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Led by former Forbes editor Tomas Kellner, the content hub highlights inspirational work carried out by GE employees around the world. Epic, a B2B healthcare software company, has also been active on this front.

Healthcare 52

Healthcare Content Marketing Industry Trends 52