Employee, Infographics and White Paper

Free White Paper! Give Your Story Legs

Cision

JULY 13, 2016

Cision’s new white paper, “ The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification ,” provides a detailed guide to help you create a truly great piece of content and extend its lifespan by distributing it to the right audiences in the right ways. But does that work for your brand?

Content Marketing

Content Marketing Infographics Employee Analysis

Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

Writing

Writing Case Study Study Brand

How A Checklist Can Improve Your Freelancer Onboarding Process

Contently - Strategy

AUGUST 27, 2024

Encouraging any group of employees to march in step is difficult. Explain the company and business objectives Full-time employees have a tendency to take company messaging for granted. Are there any words or phrases that employees can’t use? The process gets even harder when the team includes part-time members.

Pitching

Pitching Interviews Employee System

Effective Lead Generation Strategies

5W PR

MAY 17, 2022

For example, if a business has done research and created an e-book or a white paper about its latest product, all of the content in the book or white paper can then be repurposed to create blog posts, news articles, and video content as well. Art and science. Top Examples of PR and Content Marketing Lead Generation.

Strategy

Strategy Content Marketing Employee Google

The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 3) lack of employee experience (25%). 34% said ebooks. Annual spending on PR software grew 14.7%

B2B

B2B Marketing Survey Software

The Top 50 Social Media Influencers on Twitter

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Social strategy from NGO in El Salvador — love emoji on paper! He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. John Haydon – @johnhaydon.

Social Media

Social Media Twitter Media Nonprofit

Shopper PR: Using Public Relations to Target Customers

5W PR

NOVEMBER 2, 2016

However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business. If your marketing budget is not very big, you will not be able to maintain paid campaigns or get the level of exposure you really need.

Publicity

Publicity Case Study Infographics Energy

3 Challenges (and Solutions) Modern PR Pros Face

PRSay

OCTOBER 2, 2019

Tell your story visually with images, videos, or infographics that attract and educate. For brands with large audiences, sharing news releases and editorial content alongside scientific research, employee spotlights and industry trends can be a great way to connect. Download our complete webinar white paper today.

Local

Local Storytelling Infographics Resources

12 Ways to Leverage Your Existing Investment in B2B Webinars

Sword and the Script

DECEMBER 13, 2016

10) Create an infographic based on key points. The many lessons, principles, or essential elements the speaker makes…this is ready-made content for an infographic. I have also found it’s far easier to create a contributed article based on a webinar topic if the speaker is also an employee.

B2B

B2B Infographics Interviews eBook

What’s the New “Norm” for B2B Marketing?

Shift Communications

MAY 14, 2015

The majority of these posts were company-centric – however every company did leverage visual content in some way to accompany the posts, be it video (which all three used in some way), infographics or associated white papers. Social was tied to most of these posts for two of the three companies.

B2B

B2B Marketing Construction Analytics

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Does your white paper offer provocative new viewpoints on an industry topic?

Marketing

Marketing Content Marketing Pinterest LinkedIn

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

SEPTEMBER 14, 2015

When asked to rate their top three, the majority of in-house comms people gain most of their social media education and insight from expert blogs (52%), although there is 12% growth in use of expert white papers since last year (From 17% to 29%).

Digital PR

Digital PR Training Report Social Media

How PR and corporate communications can use animated gifs

Stuart Bruce

MARCH 16, 2017

Like this example here of me, which took me just a couple of minutes to create: Summaries – create a short looping gif to summarise a news release, a white paper, by-lined article or speech. Use a photo, or photos, of the author and include the two or three main messages.

Corporate

Corporate Communications Public Affairs Newspapers

Avoid these Fatal Press Release Errors

PR Fuel

SEPTEMBER 18, 2018

Instead of sending a regular press release, use an infographic to tell your story. It used the word “repositioning” over and over instead of discussing why it had to fire employees. This was a terrible time for their former employees and Citigroup decided to focus on how great it was for the company instead.