Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? One of the sources of this information is media monitoring and social listening technology.

Strategy 418

Strategy Survey Automotive Data 418

Business Wire

APRIL 1, 2020

Although companies may have information or announcements that can benefit the public, there is a sensitive line between providing helpful and valuable information and being seen as trying to profit on the back of a tragedy.

Media Relations 350

Media Relations Blogging Media Crisis 350

Business Wire

SEPTEMBER 8, 2023

Crises communications refers to information that is shared when an event occurs that impacts customers or a company’s reputation. The intent is to mitigate negativity, ensure all employees and stakeholders are in the know, and maintain control over public brand perception.

Crisis Communications 343

Crisis Communications Crisis Communications Employee 343

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. We’ll see lots of new ideas and platforms for customer and employee communications and a continued mainstreaming of tactics like live digital events, podcasting, and real-time chat for routine programs.

Trends 407

Trends Communications Employee Corporate 407

PRSay

JANUARY 19, 2021

To rebuild trust, businesses must provide reliable information to their employees and, by extension, to their communities, Edelman says. More than half of survey respondents (53 percent) say that when news media is absent, corporations have a responsibility to fill the information void.

Government 158

Government Report Survey Media 158

Onclusive

SEPTEMBER 27, 2017

Have a hub that you can point people to during a crisis where they can find your official responses and information. If you don’t have a hub of truth, consumers will turn to other sources (which may be inaccurate) for information. Empower Your Employees and Advocates. If Consumers are Angry, Create a Place to Vent.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

PRSay

NOVEMBER 15, 2023

Laughlin, a former PRSSA president, is vice president of global employee communications for Delta Air Lines. During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. We use an employee-led approach to internal comms at Delta.

Employee 128

Employee International Internal Storytelling 128

Deirdre Breakenridge

MARCH 13, 2020

Your customers, employees, partners, the media and other important constituents are looking to you for helpful information. As we witness the stock market lows, travel bans, event cancellations and more businesses asking employees to work from home, here are three tips to help guide your communication.

Communications 297

Communications Ethics Travel Employee 297

Sword and the Script

SEPTEMBER 3, 2024

However, if you get genuine criticism from real customers – that’s informative. Internal comms and town halls – the economics of B2B tech are tough right now which raised the bar for internal and employee communications. If it’s just trolls making noise, then it’s not a big deal.

Social Media 165

Social Media Study B2B Media 165

Stern + Associates

NOVEMBER 21, 2024

subject matter expertise); it’s about consistently demonstrating leadership, vision and expertise in a way that resonates with both current and potential customers (and engages and encourages employees, too). Focus on Impact: Thought leadership should not only inform but also inspire. This deepens connections and builds trust.

Leadership 133

Leadership Reputation Brand Branding 133

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. For more info, email info@airpr.com. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

5W PR

APRIL 3, 2025

CEO Kevin Johnson’s quick acknowledgment of the incident and commitment to addressing racial bias through employee training showed stakeholders the company took their concerns seriously. Leaders should model ethical behavior and reward employees who raise concerns.

Ethics 78

Ethics Leadership Crisis Training 78

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Depending on the length of the engagement, it’s often advantageous to include a contract employee in relevant team and company meetings. Because a freelance employee will sign an NDA and in most cases a non-compete agreement, the agency team shouldn’t worry that they’ll disclose confidential client information or try to lure the client away.

How To 315

How To Employee Training Interviews 315

5W PR

OCTOBER 22, 2024

Effective corporate public relations strategies are vital in shaping how an organization is perceived by stakeholders, including customers, investors, employees, and the wider public. Employee Relations Happy employees are more likely to be brand ambassadors and contribute positively to a company’s reputation.

Corporate 78

Corporate Reputation Strategy Storytelling 78

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. For one thing, good PR campaigns are increasingly informed by data. A new product launch.

Marketing 310

Marketing Product Launch Corporate Viral 310

Onclusive

APRIL 29, 2021

Before, during and after a PR crisis, information and communication are key. It is almost always the case that more communication, and more well-informed communication, is the best strategy. It’s ok to simply let them know that you’re on it until you have the information you need to fully address the situation.

Crisis 367

Crisis How To Crisis Communications Reputation 367

ImPRessions - Crenshaw Communications

APRIL 7, 2021

Traditionally, onboarding for new employees would entail face-to-face meetings, all-company lunches and even an after-hours happy hour. New employees who went through a structured onboarding program were 58% more likely to be with the organization after three years. — What are some ways you have onboarded new employees virtually?

How To 218

How To Employee Meeting Training 218

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. is probably the most important information a company can have for understanding their customer.”.

Brand 370

Brand Branding SEO Engineering 370

Sword and the Script

APRIL 15, 2025

One finding, in particular, stood out, when the survey asked about the source of information that informs purchasing decisions 24% of respondents said they prefer traditional media; 25% of respondents said they prefer emerging media; and 51% of respondents said they prefer a mix of both.

Marketing 87

Marketing B2B Survey Comparison 87

5W PR

APRIL 5, 2025

Communication Protocols Clear communication protocols establish how information flows during a crisis. Delayed Response Waiting too long to acknowledge a crisis can create an information vacuum that others may fill with speculation or misinformation. The first 24 hours are critical in establishing control over the narrative.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

PRSay

MARCH 28, 2025

Five years after many organizations told their employees to work from home during the pandemic, many now expect their people to report to the office full time. When a company decides to return its workforce to the office, that message should be communicated to employees as soon, and as often, as possible, Leah Gladu said.

Policies 60

Policies Communications Employee Strategy 60

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

That task typically starts with an information session, often before the letter of agreement is signed. We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. In public relations , our job is to spot, shape, and communicate our client’s story.

How To 310

How To Transportation Software Employee 310

5W PR

FEBRUARY 11, 2025

An MIT study found that false news spreads six times faster than accurate information on Twitter, with emotional responses driving rapid sharing. Training Your First Line of Defense Employees represent both the greatest vulnerability and strongest asset in fighting misinformation. Social media amplifies these challenges.

Brand 78

Brand Branding Viral Training 78

Deirdre Breakenridge

AUGUST 20, 2014

In many cases, you’ll need to make decisions with lightning speed; ones that will affect a business and its employees, customers, partners, suppliers, etc. Letting others speak freely around you will help you to gather valuable information and insights. They say communications professionals love to talk.

How To 359

How To Conference Employee Course 359

5W PR

JANUARY 26, 2025

Employee Activation and Internal Communications Employees serve as powerful ambassadors for corporate social responsibility efforts. Microsoft activates their workforce through employee resource groups, volunteer programs, and matching donations.

Strategy 78

Strategy Brand Branding Employee 78

Deirdre Breakenridge

FEBRUARY 13, 2017

Being an employee of AirPR , I strongly believe that thoughtful use of data is essential to success. Before you get into the information, think of your customer journey and the points along that journey that are purposefully affected by PR. This use is not just about measuring success, it is also to inform strategy.

Data 146

Data How To Big Data Engineering 146

Cision

JUNE 16, 2017

Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative. Implications for specific departments. Conclusion.

Communications 250

Communications How To Telecommunications Employee 250

ImPRessions - Crenshaw Communications

JULY 6, 2020

Whether it’s a 40 Under 40 list for top executives or a trade case history honor, industry awards generate great PR for organizations and their employees. It’s best to gather pieces of the requested information and have all the internal input beforehand so that you’re well equipped to tell the full story. Back up your claims.

How To 254

How To Case Study Employee Industry 254

PRSay

MARCH 20, 2020

Many employees at organizations across the country have been working from home during the coronavirus outbreak. For some employees, this is their first experience with remote work, telework, video conferencing, etc. At work, employees want to share information quickly and broadly. Everyone wants to offer breaking news.

Communications 218

Communications Employee Video Google 218

Presspage

NOVEMBER 8, 2024

Information is shared in real time and as the emergency unfolds to keep audiences informed and stakeholders reassured. To avoid spreading contradictory information, PR and corporate comms teams need to decide on their tone of voice well in advance and keep all stakeholders in the loop. What is crisis communication?

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Onclusive

JANUARY 26, 2022

Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. This means that pitching must start with the right data and end with measurement. Earning their attention.

Pitching 370

Pitching Data Privacy Writing 370

5W PR

JANUARY 22, 2025

If information is limited, say so – but commit to regular updates as the situation develops. Your strategy should address: Employees and internal teams Customers and clients Investors and board members Regulatory bodies Local communities Industry partners Each group needs specific information delivered through appropriate channels.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Ronn Torossian

AUGUST 21, 2017

Wells Fargo bank may just win the worst PR of the year award for the announcement last year that many of its employees had set up huge numbers of fake accounts using the information of real customers.

Banking 230

Banking Employee Report Blogging 230

Cision

JANUARY 5, 2017

With this information in hand, you can define your brand personas. Your middle-of-the-funnel goals focus on creating content that informs an audience that has already become aware of your organization. This is where your customer and employee stories come into play: What do your existing customers say about you?

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Reputation Us

APRIL 7, 2025

How to get employees to clearly communicate and make significant decisions during a crisis. Ensuring Employee Safety Training ensures the well-being of employees during emergencies. Good Morale Employees can feel confident when they know that a planned course of action is in place.

Crisis Management 78

Crisis Management Training Crisis Reputation 78

PRSay

JULY 27, 2020

As employees look for answers during the COVID-19 crisis, they need simple, straightforward language. Employees have never liked corporate-speak, of course. These contrived communications are the exact opposite of the natural conversations employees engage in everywhere else,” the authors noted. Sharpen the focus.

Employee 197

Employee Leadership System Corporate 197

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Tactics should be informed by strategy, but they’re separate. In public relations, we rely on a blend of experience, storytelling instinct, and imagination to inform our programs and our work. Employees have customer contact, and virtually everyone talks about the organization where they work with others.

Strategy 265

Strategy How To Resources Employee 265