Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. Brand advocates include customers, employees, and influencers.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 103

Interviews Publicity Technology Social Media 103

Barokas

DECEMBER 19, 2019

Still, even as tools and methodologies to measure the return of PR become more widely adopted and sophisticated, I think general awareness, positioning and brand building—the intangible benefits of PR—will continue to be a primary driver behind why companies invest in PR.” – Karli Barokas, CEO.

Marketing 78

Marketing Employee Trends Study 78

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The report provides an international perspective on the challenges facing the PR business. PR is a social science. It is an evolutionary rather than a revolutionary discipline. What we do 5.

Government 103

Government Education Print Ethics 103

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. Onclusive has raised $21.4 The company currently has 47 reviews on G2 Crowd. all 210 U.S.

Industry 90

Industry Media Technology Employee 90

Communications Conversations

AUGUST 28, 2017

So, I sat down with Timothy Pate, digital project manager at MOA and talked about the blog and how MOA is using it to drive awareness and interest for the popular international destination. Tim: I’m the primary editor of the blog, but we have a number of employees that contribute articles to the blog on a regular basis.

Blogging 87

Blogging Handbook Sports Internal 87

PR 20/20

MARCH 26, 2020

Brands are showing up in unprecedented ways to support their employees, customers and communities. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. Source: Instagram. Internal and External Communications. on March 13.

Crisis 92

Crisis Marketing Healthcare Resources 92

Doctor Spin

JUNE 29, 2022

Measured relationship states can be valued based on desired outcomes for strategically chosen objectives, established best practices, or both. Cover photo by Jerry Silfwer ( Prints / Instagram ). PR value should be benchmarked as a fluctuating market asset, never a fixed net profit. Humans influence humans. Image credit: Unknown.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

MaccaPR

JUNE 21, 2017

Adventures in Vlogging with NARS Dual-Intensity Blush - In this collaboration – with bonus appearances by musician Questlove and Instagram influencer Toast (a puppy with a publicist!) – Man Repeller’s Leandra Medine gives 'beauty vlogging' a try per the recommendation of her social media advisor. Another measurement of these videos’ success?

Video 54

Video Brand Branding Fashion 54

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. Claims of sexual harassment by an employee might trigger this response plan. What if someone made an offensive statement on Facebook, Twitter or Instagram?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day. What’s a fax machine?

Social Media 60

Social Media Media B2B Content Marketing 60

Solo PR Pro

SEPTEMBER 8, 2015

Lundell illustrated why networking is so important by introducing Denielle Ricci, an employee who first introduced herself by asking to be her intern. AL: We really have great engagement across all of our channels including Facebook, Twitter, Instagram and Snapchat. Solo PR: How do you measure its success? .

Real Estate 40

Real Estate YouTube Tourism Social Media 40

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily. Also, please read the Pitches!

Pitching 64

Pitching Analytics Enterprise System 64

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Internal comms takes center comms stage in hybrid work. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 193

Marketing Content Marketing Data Social Media 193

Maxim Behar

JANUARY 11, 2024

You think about your colleagues, projects, employees, customers, turnover, and everything else. I have friends who tell me that they don't want to hear about Facebook or Instagram because all they do there is lie and brag. How can we find employees who have the potential to be leaders and leaders? What qualities do they have?

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. billion ,” according to a new report from Burton-Taylor International Consulting. Source: PR Measurement ).

Survey 177

Survey Marketing B2B Study 177

Burrelles Fresh Ideas

OCTOBER 10, 2023

Also, consider both local and national/international media outlets depending on your target audience and the scope of your video marketing campaign. #3. Monitor and measure results: The job doesn’t stop the moment you promote the video. Facebook Insights, Instagram Insights, etc.) to access relevant data for your KPIs.

Video 88

Video Publicity Marketing Analytics 88

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. 2) SocialChorus has new integrations to Microsoft for internal comms. f) Measuring Kevin Akeroyd’s legacy at Cision via PRWeek and Sean Czarnecki.

Pitching 78

Pitching Instagram Survey Data 78

Communications Conversations

DECEMBER 4, 2020

Instagram was the hot social media network. And, measure results in a variety of ways (i.e., companies will have a need to use their corporate blogs yet again to update audiences on their safety protocols and measures. Since it’s 2020 and everything sucks, allow me to take you back to 2015. Facebook was purring along.

Corporate 139

Corporate Blogging Banking Measurement 139

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

MaccaPR

NOVEMBER 30, 2017

billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. How to Measure an Event Campaign.

Marketing 76

Marketing Consumer Measurement Viral 76

Communications Conversations

OCTOBER 25, 2018

Internally, I’m having less and less of the conversation with my work colleagues defending social as not a free medium. I predict more brands will build their own Instagram stickers and branded gifs. Brands are continuing to hone their internal social media processes as they continue to mature.

Social Media 89

Social Media Trends Media Instagram 89

PRSay

JUNE 26, 2016

So, hold off on the tweets, Facebook updates, Instagram posts and snaps on Snapchat (the communication tactics) until you address social media by using it as a part of your planning process: Get closer to your customers and learn about the market through social media data and analytics. Know what you want to achieve from the onset.

Social Media 113

Social Media Media Infographics Community 113

Sword and the Script

MARCH 15, 2022

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This is an important point, because you want to be able to measure and compare results over time. They have a couple of hundred international customers already. but it’s not new.

Tools 160

Tools Media Software Analysis 160

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more.

Trends 88

Trends Data SEO Consumer 88

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process.

eBook 145

eBook Product Launch Software Internal 145

Stuart Bruce

JULY 23, 2017

No matter how good the customer service team is it would be ridiculous to expect them to handle social media for internal communications. The results of the questions about measurement and evaluation are equally alarming with the vast majority relying on fairly crude metrics such as likes, comments, mentions, shares, retweets etc.

Social Media 68

Social Media Media Customer Service Corporate 68

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. View this post on Instagram. Tattoo removal in action.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Stuart Bruce

OCTOBER 30, 2014

That means you’re welcome to tweet, Instagram, Vine or Snapchat at will. It’s 86% for Twitter, 98% for Instagram or 100% for Snapchat. We can use it to measure and evaluate our success. The motion was “You don’t need compliance rules when your employees have social media.” Doing right by your employees.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. View this post on Instagram. Tattoo removal in action.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and 1% said SnapChat.

Marketing 78

Marketing Publicity Survey Study 78

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. These forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Publicity 120

Publicity Analysis Measurement Tools 120

MaccaPR

APRIL 14, 2015

Our agency staff needs to know that so we can apply the practice successfully to meet our clients’ objectives, and be able to define a PR campaign’s success and measure it. One recent intern applicant cited on her resume: “Revamped [Company]’s in-house social media strategy and increased engagement by 14 percent.”

Agency 48

Agency Real Estate Social Media Writing 48

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. A show about communicating with clients, prospects and employees – in person, in print and online.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164