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Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. Direct marketing to customers and employees through timely emails is also useful. Here are five of the most common.

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199
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Pride Month in a Year of Loathing: Allies Needed

PRSay

LGBTQ+ employees are looking to their employers to protect them, particularly in places where state governments are making it clear that we are not entitled to equality under the law. Government is warning LGBTQ people about the potential for attacks overseas and counseling caution for travelers planning trips.

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How executives are using LinkedIn publishing to drive organizational PR goals

Communications Conversations

Goal: Employee recruiting. In this post, he talks about the firms efforts to empower women and place them in leadership positions–which should be a no-brainer for a big firm like Edelman. Goal: Shaping perceptions with employees. It’s a thought leadership play of sorts. Organization: Edelman. Did it work?

LinkedIn 155
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The best way to insure your good reputation is to ensure your good reputation

PR in High Definition

There’s an insurance policy for everything these days – and we mean that literally. Whitney Houston insured her voice, Michael Flatley insured his legs – and America Ferrera insured her smile for $10m in 2007. You can’t possibly anticipate the reaction of every single employee to a data breach. Is this ridiculous?

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Rise in Ransomware Attacks Demands Extra Crisis Vigilance

PRSay

While law enforcement and other experts strongly advise against paying a ransom, the decision ultimately rests with the company and possibly its insurance carriers. Enlist employees. Make key decisions ahead of time. Exercise regularly.

Crisis 146
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How to Create an Employer Brand That Attracts Top Talent

PRSay

What are the common behaviors, habits and attitudes among employees? Next, you’ll need to know what makes your best employees tick. Beyond the tangible and functional benefits like pay, insurance coverage and time off, what gives them a sense of purpose and fulfillment? Which companies do you compete with for employees?

Branding 179