Cision

DECEMBER 20, 2017

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Flo from Progressive Insurance is an excellent example. They also fill their blog and YouTube pages with educational content, company updates and industry news, which they promote via social media.

Industry 222

Industry How To Insurance Insurance 222

Cision

NOVEMBER 29, 2017

The Social Butterfly. For the socially-savvy company, with a strong presence on social platforms, you may want to direct readers to your social media channels to find out more info and encourage interested audiences to connect on a more personal level. Farmers Insurance : [link]. AutoNation, Inc. : [link].

Examples 167

Examples Insurance Insurance Fashion 167

Onclusive

MARCH 31, 2021

Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media. a PR manager or social media manager) identifies a potential crisis, it is important to know the next steps to take.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. But a reputation can unravel quickly when a public-facing employee mistreats a customer. We all know that an unhappy consumer won’t hesitate to take their case to social media. Double-down on messaging.

Customer Service 136

Customer Service Insurance Insurance Banking 136

Melissa Agnes

FEBRUARY 10, 2015

You have a responsibility to your customers, clients, members, employees and even to your organization to take this initiative. If so, how secure it your email service provider and are your employees required to change their passwords regularly? Do you and your employees use smart phones and tablets? Tweet this!).

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Melissa Agnes

FEBRUARY 16, 2016

Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters). Candidates. Counterparties / lenders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Melissa Agnes

APRIL 16, 2014

The reality is that most anyone with a computer can cause very serious damage to your reputation: upset customers, ex-employees, ex-business partners, ex-spouses and more. It is important to monitor your online reputation – even if you are not active on social media or other professional networking websites.

Reputation 199

Reputation Privacy Software Insurance 199

ImPRessions - Crenshaw Communications

JUNE 28, 2017

In fact, happy news is a main driver for social media sharing. This efficient automation allows for the tech-driven pizza delivery company’s human employees to focus on menu-planning, marketing and other company business. Emotions layered with happiness make up the majority of top drivers of viral content.

Airlines 147

Airlines Insurance Insurance Exercises 147

Communications Conversations

JANUARY 30, 2018

Other than Instagram, what’s the hottest social media platform in 2018? It’s all real people–your employees, vendors and customers! He talks about social media trend-related topics, which obviously is good for him. And, employees (and others) will listen and engage. Probably LinkedIn.

LinkedIn 129

LinkedIn Insurance Insurance Employee 129

Communications Conversations

MAY 1, 2015

It was part of a larger discussion about CEOs and how they tackle social networks from a content perspective. As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam.

Social Media 60

Social Media Media Twitter Insurance 60

Scott Public Relations

MARCH 4, 2020

This theory basically claims that increasing the wealth available to “job creators” would ultimately increase the wealth of the broader population, as the money trickled down to employees through economic growth. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 69

Healthcare Insurance Insurance Policies 69

The Stalwart Blog

MARCH 12, 2020

Many folks will find themselves out of a good chunk of money because insurance policies and cancellation policies won’t cover the entire bill. A great deal of animosity will start to develop that will spill over into social media and news articles, putting organizations in a tough spot.

Crisis 78

Crisis Insurance Insurance Policies 78

The Hoffman Agency

MARCH 10, 2017

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? So, here’s how B2B companies can refine their social media strategies to do just that: 1. Curating content.

B2B 49

B2B Social Media Strategy Media 49

Buzzstream

MAY 2, 2024

We’ve got a couple of different tools for social media. So we had product lines for personal loans and home equity loans, and we got into insurance and within insurance, there’s many different categories. And so we would start with like the broad topic of homeowners insurance.

International 118

International Internal Insurance Insurance 118

Communications Conversations

JANUARY 15, 2019

But, the notion of the social CEO has really never taken off. I’ve noticed some stats and numbers recently that lead me to believe 2019 may be the start to more CEOs embracing social media. Consider a recent BRANDFog survey that found 78% of people prefer to work for a company whose leadership is active on social media.

Government 74

Government Employee LinkedIn Insurance 74

5W PR

NOVEMBER 25, 2019

An airline isn’t the most obvious choice for being a leader in creative digital marketing, but don’t underestimate the power of the stories Delta Air Lines has curated on social media. Delta Air Lines has a firm handle on its social media use. While this isn’t new, Geico’s approach to the ads is a novel one.

Strategy 88

Strategy Marketing YouTube Airlines 88

Mindful Marketing

APRIL 23, 2023

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. Wendy’s has long been known for using social media to spar with its burger competitors.

Insurance 100

Insurance Insurance Social Media Comparison 100

Scott Public Relations

FEBRUARY 1, 2019

By helping the leadership convey the overall direction and mission of the company, they can bring employees together to pursue common goals and demonstrate to them the value that their work brings for the organization overall. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 49

Insurance Insurance Healthcare Communications 49

Solo PR Pro

JULY 26, 2023

Identify Essential Expenses: Determine the minimum amount needed to cover your essential living expenses, such as housing, utilities, insurance, and groceries. Create a “Life Fund” for Enhanced Security Without traditional employee benefits, establishing a “Life Fund” becomes crucial for your financial well-being.

Financial 84

Financial Insurance Insurance Training 84

Scott Public Relations

DECEMBER 19, 2019

This theory basically claims that increasing the wealth available to “job creators” would ultimately increase the wealth of the broader population, as the money trickled down to employees through economic growth. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Beyond PR

NOVEMBER 30, 2017

The Social Butterfly. For the socially-savvy company, with a strong presence on social platforms, you may want to direct readers to your social media channels to find out more info and encourage interested audiences to connect on a more personal level. Farmers Insurance : [link]. AutoNation, Inc. : [link].

Examples 65

Examples Insurance Insurance Fashion 65

Presspage

FEBRUARY 8, 2024

This is also a great way for companies to position themselves as leaders in sustainability, social impact, and robust governance, aspects that could ultimately form the basis of a responsible brand narrative. From investors to employees, everyone's demanding action.

Report 109

Report Government Financial Trends 109

Reputation Us

JANUARY 11, 2016

Data security must be heightened to avoid Health Insurance Portability and Accountability Act violations that can negatively impact your organization’s reputation. One of our firm’s largest health care clients has dropped the need for obtaining Social Security numbers from its patients, helping to solidify privacy efforts.

Communications 60

Communications Insurance Insurance Privacy 60

MaccaPR

JUNE 12, 2024

What steps should you take immediately to entice potential employees and retain your current employees —especially during a time when competitors are wooing them with the bait of ever-soaring benefits and salaries? So what changed in the minds of candidates and employees? It’s not enough to pay employees well anymore.

Interviews 62

Interviews Branding Brand Employee 62

Scott Public Relations

OCTOBER 13, 2019

As a provider of services to children with autism spectrum disorders, ABS employees spend much of their time in the field performing therapy services. The program comes equipped with a chat system to share ideas and questions among employees and receive immediate clinical input.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Reputation Us

NOVEMBER 28, 2022

Those headlines, hard to miss as they are, often obscure very real leadership decisions about strategy, employee performance and customers. SpaceX and Tesla employees feel they’re on a mission to save humanity and make us an interplanetary species,” says Gandhi. Then Twitter’s fate will depend on employee performance.

Twitter 78

Twitter Banking Employee Financial 78

Contently - Strategy

MAY 9, 2024

It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration.

Writing 112

Writing Case Study Study Insurance 112

Scott Public Relations

OCTOBER 13, 2019

As a provider of services to children with autism spectrum disorders, ABS employees spend much of their time in the field performing therapy services. The program comes equipped with a chat system to share ideas and questions among employees and receive immediate clinical input. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Communications Conversations

JANUARY 12, 2021

I’ve been publishing it now for six years ( here was the first post ) and it’s been a fantastic way for me to meet new people in the worlds of PR, marketing and social media. Brian Grace, Nationwide Insurance. He was a relatively new employee at the time, and I didn’t have a chance to connect with him.

Banking 78

Banking Sports Meeting Insurance 78

David PR Group

MARCH 30, 2017

Do your employees touch private data? . If your employees touch the private data of your customers, then you have risk. Do you accept applications for financing, for example, where private information like social security numbers or driver’s license numbers are exchanged? Do representatives of your company use social media?

Real Estate 40

Real Estate Automotive Insurance Insurance 40

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. Your favorite social media site is… Twitter for research and LinkedIn for building connections.

Media Relations 75

Media Relations Media Insurance Insurance 75

PR in High Definition

OCTOBER 19, 2017

Neural network-style systems are programmed and trained to reach outcomes, within certain parameters, such as not letting high-risk people buy insurance or creating a category for advertisers to target once a topic reaches a certain threshold of interest amongst users. Why should we hold machines accountable? Handling a crisis in AI.

Ethics 67

Ethics Crisis System Training 67

Mindful Marketing

JUNE 13, 2020

Such perceptions surface in Gallup’s annual poll about the honesty and ethics of various occupations: Respondents consistently rank marketing roles like advertising practitioner, insurance agent, and car salesperson near the bottom of the list. One of those marketing optimists is me. Our opinions impact what others believe and do.

Marketing 66

Marketing Insurance Insurance Ethics 66

Presspage

FEBRUARY 8, 2024

This is also a great way for companies to position themselves as leaders in sustainability, social impact, and robust governance, aspects that could ultimately form the basis of a responsible brand narrative. From investors to employees, everyone's demanding action.

Report 78

Report Government Financial Trends 78

Reputation Us

SEPTEMBER 7, 2016

From her media training, Wyss-Schoenborn also learned it was important to develop a list of talking points about the crisis and stick to them when questioned by reporters. The talking points were also distributed to employees at the branches and the call center so that they could field questions from members about the ATM skimming event.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Buzzstream

JUNE 5, 2024

To create the index (as some call it), I weighted a handful of criteria, such as homeowners insurance and transportation costs, and then assigned scores for over 800 cities. Insurance site Insurance.com lets you compare quotes for various insurance types. Let’s look at how Hubspot does this with their Marketing Statistics post.

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization. employees in the U.S. –

Marketing 81

Marketing Data Wireless Industry 81