ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. The stakes rise for employee engagement. Livestream goes mainstream.

Trends 407

Trends Communications Employee Corporate 407

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal Communications. Media Training.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Bianchi Biz Blog

JANUARY 16, 2025

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Communications, media and PR market in Toronto Most large and mid-sized Canadian PR and communications firms are headquartered in Toronto.

Print 100

Print Marketing Instagram Newspapers 100

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. In a candidate-driven market, culture matters. Talented employees are attracted to a standout workplace experience. PR and HR are better together.

Branding 333

Branding Brand Employee Engineering 333

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. It’s not just the naysaying customers who can help you improve your content marketing. Your Employees.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. Good internal communications helps manage change.

Banking 327

Banking Financial Employee Technology 327

Cision

AUGUST 29, 2017

As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams. Not only do communication barriers emerge, but the managers of each team also grow highly protective of their resources while prioritizing their internal KPIs above anything else.

Marketing 190

Marketing Employee Tools Resources 190

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Internal Communications. Media Training.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

JANUARY 26, 2025

Companies that meaningfully integrate social responsibility into their PR efforts build deeper connections with audiences and strengthen their market position. Successful D&I initiatives begin with examining internal practices and culture.

Strategy 78

Strategy Branding Brand Employee 78

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. Founded in Nottingham in 2010, Tank is an established team of expert marketers and PR people working for clients across the UK, EMEA, Australia and the US in a rich variety of sectors.

Digital PR 62

Digital PR Internal International Data 62

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. This led to the confusion between what we call an influencer marketing campaign and a brand advocacy program. The key element?

Branding 104

Branding Brand Employee Case Study 104

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. In short, Gitlab treated this disaster as an opportunity to connect with their consumers as well as employees. Communicate With Internal Stakeholders.

Crisis 271

Crisis Branding Brand How To 271

Sword and the Script

DECEMBER 8, 2020

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). Pay attention to anecdotes from managers.

Internal 114

Internal International Employee Leadership 114

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? Elizabeth Barrett. VP Research, Gartner. Another effective strategy is localizing your content.

Strategy 418

Strategy Survey Automotive Data 418

Cision

OCTOBER 17, 2015

Getting employees involved on social media may seem like a terrifying idea. One employee’s inappropriate tweet could result in a social media crisis. Check out these three examples to see how you can take the conversations your employees have on social and turn them into something beneficial for your brand.

Employee 120

Employee Branding Brand Social Media 120

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 148

Internal International Tools Software 148

Cision

AUGUST 22, 2017

I did the same thing when I was at Oracle Marketing Cloud. We’ve been fortunate to acquire brands like PR Newswire, Gorkana, and Bulletin Intelligence (among others), but the downside to this was the fact that it became more challenging for our customers (and our employees) to pin down who we were as a company. Everything.

Company 267

Company How To Employee Customer Service 267

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. SOUNDBITE PERFORMANCE: Why message resonance is important. Search psychology: how people search.

Branding 370

Branding Brand SEO Engineering 370

5W PR

FEBRUARY 17, 2025

Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence. This includes internal messaging for employees, external statements for customers, and responses to media inquiries. Consistency across all channels helps reinforce the companys commitment to resolving the issue.

Crisis 78

Crisis Branding Brand Case Study 78

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Stephen Waddington

JULY 16, 2021

The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. Employees were a particularly complex stakeholder group during lockdown.

Publicity 199

Publicity Government Crisis Employee 199

5W PR

APRIL 10, 2025

The International Traffic in Arms Regulations (ITAR) and Export Administration Regulations (EAR) create a complex web of requirements that organizations must follow. Public relations teams play a critical role in communicating these compliance obligations both internally and externally. According to the U.S.

Technology 78

Technology Communications Training Education 78

Stern + Associates

FEBRUARY 13, 2024

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” Discover the top advice these six award-winning thought leaders are giving today’s leaders about cultivating an inclusive culture that empowers all employees. However, not all workforces are alike.

Internal 133

Internal International Groups Employee 133

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. If you’re thinking that influencing sits with marketing, you’re mistaken. Identify de-influencers or detractors Yes, that’s right.

Strategy 370

Strategy Communications Reputation Measurement 370

PRSay

NOVEMBER 4, 2024

For more on this topic, join us for a special Election Day edition of Strategies & Tactics Live with PRSA’s Editor-in-Chief John Elsasser and SHRM’s Chief Brand and Marketing Officer Tina Beaty. With the presidential election just weeks away, it can be hard for employees to completely avoid politically divisive talk at work.

Employee 78

Employee Policies Leadership Sports 78

Mindful Marketing

NOVEMBER 21, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Even during a pandemic, there’s much for which to be thankful. From a personnel perspective: It’s better to keep existing employees than it is to hire new ones.

Employee 91

Employee Training Leadership Video 91

5W PR

NOVEMBER 21, 2024

Prioritizing customer needs and providing exceptional experiences allows hospitality brands to differentiate themselves in a competitive market and achieve long-term success. Employee advocacy can help in generating brand ambassadors. Engaged and passionate employees serving as powerful brand ambassadors.

Branding 78

Branding Brand Storytelling Employee 78

Sword and the Script

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Sword and the Script Media can help with B2B marketing, PR and social media. We need to experiment with marketing too.

Software 152

Software B2B Company Marketing 152

Deirdre Breakenridge

MAY 1, 2017

Through our Facebook Live show, we can share our unique insight into the social media news and trends that make up engaging social strategies for our clients and our internal team. Stephanie Abrams Cartin is the Co-CEO of Socialfly, a New York City-based Social Media Marketing & Influencer Agency. Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

How can marketers cope? A Call To Action, or CTA, can exist in nearly any type of content but it’s worth calling out because it is essential to achieving content marketing goals. Direct marketing to customers and employees through timely emails is also useful. What does this mean for digital advertising? Call-to-Action.

Leadership 353

Leadership Insurance Insurance B2B 353

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. What hurdles do organizations face in effectively communicating internally, and what are some tips to help?

Internal 97

Internal International Communications Employee 97

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

Marketing 195

Marketing How To Measurement Advertising 195

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

“Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. The best plans also start with a thorough brand communications audit that includes insights into customer, channel partner, and employee perceptions of the business or its products.

Strategy 265

Strategy How To Resources Employee 265

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. In fact, 60% of marketing executives believe that PR and digital marketing teams will work together more closely in the near future. So how do you get the most out of the PR firm relationship?

Agency 310

Agency Measurement Meeting Reputation 310

5W PR

JANUARY 22, 2025

Your strategy should address: Employees and internal teams Customers and clients Investors and board members Regulatory bodies Local communities Industry partners Each group needs specific information delivered through appropriate channels.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Marketing departments often have significantly larger budgets than communications, yet the CCOs voice must be just as persuasive.

Trends 199

Trends Corporate Employee Analysis 199

Prowly

FEBRUARY 20, 2025

FIND OUT WHAT OTHERS SAY ABOUT YOUR BRAND Difference between internal and external communication Communication typically happens on two levels: internally, with your team and key stakeholders, and externally, with the general public, the press, other businesses, etc. Stakeholders: Internal employees and shareholders.

Writing 104

Writing Communications How To Internal 104