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The Keys to a Robust Corporate Speakers Bureau

Stern + Associates

Companies are increasingly recognizing the value of cultivating internal expertise and thought leadership through a dedicated speakers bureau. Are you aiming to enhance brand visibility, share industry insights, or empower employee development? Understanding your goals will shape the structure and focus of your program.

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199
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ICON 2021 Recap: Inside Delta Air Lines’ Crisis Response to COVID-19

PRSay

“Things began to continually get worse,” said Kristin Seay, Delta’s director of employee communications. 20 workshop, “Inside Delta’s First-Class Response to the Pandemic,” the last session ICON 2021. Internal messages repurposed for news media. Seay was one of three Delta panelists on PRSA’s Oct.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

6 Steps to Creating High-Performing Thought Leadership Campaigns Content teams workshop thought-leadership narratives using a similar process to the one used to develop content marketing and public relations (PR) ideas. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees.

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Effective Strategy Starts With a Robust Communication Plan

Stern + Associates

In it, he describes how a corporate communication department serves as the umbrella for media relations, crisis communication, internal communication and investor relations. By bringing these sub-functions together, leaders are able to deploy a highly coordinated strategy to define the organization both externally and internally. “An

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5 Ways To Raise Your Internal PR Game

ImPRessions - Crenshaw Communications

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Employee-generated content.

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Using the PARLA Technique to Improve Business Processes

prTini

In particular, it reminded me of a technique that a business coach shared with me about evaluating performance in a specific and measured way. Whether for marketing purposes or your own internal review, case studies are a great opportunity to showcase a problem, action, and result. Team Workshops or Post-Mortems. What is PARLA?