Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 12) “Internal communications is as important as external.”. 13) “They don’t understand how important it is to have good digital communications tools in an effort to reach all employees in the company.”.

Corporate 77

Corporate Communications Survey Employee 77

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work.

Company 155

Company Tools Technology Software 155

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. Identify the best journalists to pitch your stories to Social listening allows you to keep up to date with the attitudes of journalists and what content they’re engaging with in real-time.

Strategy 370

Strategy Communications Reputation Measurement 370

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

DECEMBER 22, 2020

The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Happy employees are the ultimate growth driver. The deluge of PR pitches. Pitch proof points with claims. Source: Content Marketing is the New Conference ).

Survey 179

Survey Marketing B2B Study 179

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 3) lack of employee experience (25%). I’m open to pitches on these, but please read this first.

B2B 122

B2B Marketing Survey Software 122

Sword and the Script

FEBRUARY 2, 2021

However, they are a sizable company with 1,000 or so employees. The latter uses AI to analyze pitching preferences – which was named in a previous post as one of the eight innovations to watch in PR technology. One of the long-standing criticisms of PR technology is how these tools enable mass emails with irrelevant pitches.

Software 122

Software Technology Advertising Advertising 122

Sword and the Script

OCTOBER 1, 2019

The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. 3) Prezly simplifies 1:1 pitching in its platform. NASDAQ: INOD ).

Pitching 62

Pitching Analysis Report Video 62

Sword and the Script

APRIL 27, 2019

A deluge of pitches. “75% 75% of journalists say fewer than a quarter of the pitches they receive are relevant or useful.”. The industry is already geared to sex up stories to land coverage – news by definition covers anomalies – and the ante for pitching angles that are more outrageous gets higher and higher.

Survey 97

Survey Journalism Study Pitching 97

Sword and the Script

DECEMBER 10, 2019

With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PR 20/20

AUGUST 9, 2016

An associated webinar: A webinar featuring insights from the research has been planned for the purpose of capturing the leads that are further along in their buyer’s journeys. The CTA to register for the webinar has been featured in your series of lead nurturing emails. Employee relations. Blogger relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Sword and the Script

JULY 14, 2015

It features a free ebook and free webinars, as well as original, in-depth articles on all aspects of legal practice.”. Deliver value, not sales pitches. . We do however, have huge lead on peers in competition and furthermore, a mention in Forbes has proven electrifying internally.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Contently - Strategy

DECEMBER 29, 2022

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business.

eBook 145

eBook Product Launch Software Internal 145

Waxing UnLyrical

SEPTEMBER 14, 2010

Publicity, pitching, media relations, yada yada yada are just one part of doing this, i.e. building relationships with the “press&# (whatever that terms means today), but that ignores the usually several other audiences an organization usually has. Today, a regional story can be seen by international audiences.

Facebook 106

Facebook Twitter Education Industry 106

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Every employee needs media training. Rethinking internal and external comms. Test, test, test.

Marketing 174

Marketing Employee Content Marketing Training 174

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164