Deirdre Breakenridge

NOVEMBER 21, 2018

For me, that meant starting off in retail at Patagonia when I first moved to Washington D.C. Patagonia’s support of employee activism creates an incredible opportunity for professional development. store and interned for EcoPeace Middle East. Know when it’s time to move on. All beginnings need to come to an end.

Communications 171

Communications Nonprofit Training Study 171

NewsWhip

APRIL 7, 2022

We’re here to show you how this is possible for your brand, by using the example of home improvement retailer, Home Depot, using NewsWhip Spike. By further exploring the peak you can see all other articles about the employee, which publishers are reporting about it, and how many engagements it’s receiving. There were over 45.7k

Analysis 158

Analysis How To Media Retail 158

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Even a tiny company can challenge competitors for customers, employee talent, and visibility. When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. Technology is a great equalizer for a business.

Small Business 168

Small Business SMB Local Viral 168

Contently - Strategy

MAY 7, 2020

But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers.

Content Marketing 141

Content Marketing Marketing Case Study International 141

PRSay

AUGUST 15, 2019

Limeade was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Despite the traditional image of an employee at a desk in an office, a significant proportion of today’s workforce is deskless. A recent report estimated that deskless employees make up 80 percent of the global workforce.

Communications 109

Communications Employee Enterprise Local 109

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Holmes and Theranos, like other leaders and organizations, helped dig their own grave, so to speak, by encouraging employees to speak out against wrongdoing. It’s a point Gordon wrote about. “A Instead, the coverup continued.”. Gordon, partner at Schwartz Media Strategies. “In

Ethics 98

Ethics Employee Crisis Internal 98

Solo PR Pro

MARCH 3, 2020

Stock markets have plunged, entire cities have been quarantined, companies have halted travel and international conferences have been cancelled. Candid discussions with our clients about key impact issues will reveal the strategy to take regarding communications with employees, customers, suppliers and partners.

Crisis Communications 92

Crisis Communications Crisis Communications Retail 92

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. Scott is also an employee at Life Time Savage now. I love working with Natalie and she’s really taught me the value of building and balancing relationships, both with the media and our internal partners.

Radio 167

Radio Journalism Interviews Energy 167

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” A lack of inclusion can sometimes be seen in employee surveys. One survey conducted by the E3 Taskforce, a group made up of U.S.-

Agency 100

Agency How To Survey Employee 100

Presspage

DECEMBER 26, 2017

With a vocational accounting certificate in my hand, I began working as an intern for the company CFO and loved both working and getting paid. I worked in several accounting jobs during the 1980s and then part-time retail when my first child was young. Community was my linchpin.

Community 115

Community Software Education Web 115

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. In its initial years, the firm focused on clients in the tech, retail and hospitality areas, industries Susan and her partner already had extensive experience working in.

Meeting 90

Meeting Retail Groups Hotels 90

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. I think the difference comes from the clients themselves and how established they are in that market.

Local 120

Local Retail Newspapers Sports 120

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures.

Survey 88

Survey Measurement Employee Retail 88

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. Whether its dedicating your time to become a mentor, or hosting an intern for the summer, you’re providing teens an experience in a field that they may not have considered before.

Sports 113

Sports Retail Local Report 113

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Employee advocacy emerged as a powerful tool in B2B marketing and is looking to come even more powerful in years to come. Contact us for our podcast services !

B2B 77

B2B Trends Strategy B2C 77

Communications Conversations

AUGUST 28, 2017

So, I sat down with Timothy Pate, digital project manager at MOA and talked about the blog and how MOA is using it to drive awareness and interest for the popular international destination. Tim: I’m the primary editor of the blog, but we have a number of employees that contribute articles to the blog on a regular basis.

Blogging 87

Blogging Handbook Sports Internal 87

Bianchi Biz Blog

JUNE 15, 2023

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept.

Automotive 77

Automotive Mobile Technology Transportation 77

Stern + Associates

JULY 25, 2023

As a leader, he explains how organizations that encourage employees from across the hierarchy to communicate freely, challenge leadership when needed , and build bonds of trust and cooperation fare better during economic uncertainty and throughout digital transformation initiatives.

Communications 62

Communications Retail Sports Leadership 62

5W PR

MAY 27, 2022

The first thing that companies and their robotics solutions need to take into consideration is the growth of their industry which, according to the International Federation of Robots, in 2020 a record of 2.7 That means companies in the robotics industry have plenty of opportunities to promote their solutions to the target market.

Company 88

Company Strategy Publicity Real Estate 88

Waxing UnLyrical

NOVEMBER 24, 2010

Case study #1: Sainsburys The first focused on engaging a very niche community for major UK food retailer Sainsburys , to support the launch of a new allergy-friendly “Free From&# range of products; i.e. products that are free from wheat or gluten or diary. How and where can your consumer touch your brand?

Travel 87

Travel Case Study Creativity Advertising 87

Stephen Waddington

JANUARY 27, 2019

BETT had an international feel with a notable rise in exhibitors from Asia. There are powerful insights for internal and corporate communication. Edelman suggests that a new contract has emerged between employer and employee. There’s a learning and development theme to my letter this week. ??

Handbook 60

Handbook Instagram Government Community 60

Bianchi Biz Blog

AUGUST 22, 2024

Alessandra Malvermi – Sound Public Relations – Italy We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Diverse and Regionally Nuanced Media Landscape: Italy boasts a diverse media landscape, with a wide array of local and international news outlets.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

PR in High Definition

SEPTEMBER 7, 2017

One easy way to encourage workforce sharing is to create an internal newsletter with content that can easily be shared at the click of a button, sending out a pre-written tweet and update. The best resource available to you when it comes to shared media is your workforce.

LinkedIn 59

LinkedIn Google SEO Employee 59

PR in High Definition

MARCH 23, 2017

One easy way to encourage workforce sharing is to create an internal newsletter with content that can easily be shared at the click of a button, sending out a pre-written tweet and update. The best resource available to you when it comes to shared media is your workforce.

LinkedIn 59

LinkedIn Google SEO Employee 59

Stephen Waddington

MAY 16, 2019

There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. It spurred her interest in PR and she joined the Masters in International PR course at Newcastle working for a local agency along the way. He works for the NHS Foundation Trust in Gateshead.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

5W PR

AUGUST 12, 2024

With a projected $500 million loss in revenue and the emergence of class action lawsuits, Delta is grappling with reputational concerns that span multiple stakeholders, including customers, shareholders, and employees.

Airlines 60

Airlines Case Study Reputation Study 60

Sword and the Script

JULY 14, 2015

There was the LexisNexis Business of Law Blog , a company with a publication focused on developing content for a niche, vertical, B2B industry, right alongside Coca Cola , Dell and luxury retailer Barney’s New York. . However, earning a mention has gone a long way toward re-invigorating internal support.

Content Marketing 60

Content Marketing Branding Brand Marketing 60

Sword and the Script

JANUARY 14, 2020

We work with the entire supply chain of what’s called the auto care industry: manufacturers of parts (like brakes, headlights, or oil filters), warehouse distributors of parts, retailers of parts (like the AutoZone or O’Reilly down the street) and the service centers and technicians that install the parts on your car (your shop).

Marketing 81

Marketing Data Wireless Industry 81

Ethical Voices

SEPTEMBER 18, 2023

Back in the day, way, way back, there was internal communications, there was external communications. Now, internal is external. And sometimes what employees want to hear or potential employees want to hear is one thing, but there has to be consistency with what’s going on externally. Now it’s all regulated.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Beyond PR

JUNE 5, 2018

In many cases, employee advocacy can be even more powerful for this propagating trust. When employees share content or their own personal insight from an insider’s perspective, people tend to listen. It also tracks engagement levels to show which employees are actively consuming content and how they are interacting with it.

Media 40

Media Employee Pitching Data 40

The Stalwart Blog

APRIL 26, 2020

It could be sailors and Marines, unfortunately, the few that behave badly in a port of call, or something you just get wrapped up in, an international event and you wind up being center stage for that. Maybe it’s an employee claim against the supervisor, or maybe it’s an errant rogue, a Yelp review. It could be accidents.

Crisis 78

Crisis Local Facebook Social Media 78

Beyond PR

JUNE 12, 2018

Superfans are the customers your store employees know by name because they come in so frequently. International music sensation Lady Gaga refers to her superfans as her “Little Monsters.” This approach not only requires less money and far less work, but it’s also much more effective. Give Them an Identity.

Branding 49

Branding Brand Groups Fashion 49

PR Fuel

OCTOBER 16, 2018

Retail outfits should always include directions, for both drivers and customers using mass transit, to locations. Various services offer access to continually updated media databases, and if you’re looking for a cheaper alternative, interns will surely love updating a press list by hand. Hire Interns.

Web 40

Web Pitching Local Writing 40

ImPRessions - Crenshaw Communications

MARCH 29, 2021

Over the past few days, the retail giant has turned into a Twitter troll. Last March Amazon fired a New York warehouse worker who organized a walkout over safety issues and even leaked an internal email describing the employee as ”not smart or articulate.” Alabama union vote triggers reactive PR response.

Retail 310

Retail Twitter Banking Meeting 310

Deirdre Breakenridge

APRIL 29, 2019

This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. A high profile blog was “tipped off” to the feigned outrage and the rest of the media then picked up on it and duly reported the incident as controversy.

Survey 377

Survey Media Relations Media Ethics 377

Reputation Us

OCTOBER 27, 2021

This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. International aid charity Oxfam ’s reputation suffered when a director and staff were accused of sexual misconduct, bullying and harassment in “the Haiti scandal.”

Reputation 88

Reputation Financial Telecommunications Employee 88

Reputation Us

OCTOBER 27, 2021

This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. International aid charity Oxfam ’s reputation suffered when a director and staff were accused of sexual misconduct, bullying and harassment in “the Haiti scandal.”

Reputation 78

Reputation Financial Telecommunications Employee 78