Cision

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Your Employees. Listening to your employees could come in the form of a monthly brainstorming session for your content. In your internal communications system.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. However, as we saw with the case of Phonedog vs. Kravitz there is risk in allowing employees to tweet from their own accounts, or tweet from accounts that have their name + your organization’s name in the handle.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

ImPRessions - Crenshaw Communications

MARCH 8, 2023

The goal is to refocus employees and stabilize morale. Coordinate internal and external comms carefully This is harder than it looks. Affected employees will immediately spread the news, of course. After Thorleifsson’s tweet went viral, Musk queried him about his work responsibilities.

Employee 182

Employee Viral Twitter Corporate 182

PRSay

DECEMBER 10, 2020

The flexibility required for teams to go instantly remote and, in many places across the country, work in quarantine, helped erase bureaucratic barriers separating executive and employee, pundit and audience, administration and faculty, professor and student. His viral moment isn’t a thing anymore; it’s the stuff every working day is made of.

Communications 158

Communications Nonprofit Employee Film 158

Melissa Agnes

FEBRUARY 2, 2016

What about the customers who have a negative experience with your brand but choose not to create a video or campaign that then goes viral – yet, in their silence, choose to never again interact or purchase from your organization? The consequences of your employees’ actions. Yes, she actually said that!).

Corporate 167

Corporate Airlines Employee Training 167

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The effect on employee health is still unclear, and the full business impact has only begun. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. What do employees and customers need to know in the short term? Make a plan.

Employee 156

Employee Leadership Viral Small Business 156

The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. No matter what business you are in, it’s vital to level up your communication skills, so that you can effectively reach customers, clients, and employees. PR Readiness.

Communications 130

Communications Social Media Employee Crisis 130

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Even a tiny company can challenge competitors for customers, employee talent, and visibility. When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. Technology is a great equalizer for a business.

Small Business 168

Small Business SMB Local Viral 168

PRSay

JANUARY 6, 2021

We need to educate ourselves and ask for feedback internally and externally. Having negative issues come out this way is far better than having employees leave because of them, or worse, having the issues make headlines, as happened recently with Ubisoft and Washington’s NFL team. Awe is the second most viral emotion.

Communications 199

Communications Viral Fashion Public Affairs 199

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. This type of planning includes making sure that your team is communicating well internally, too. “If

Social Media 120

Social Media Conference Media Corporate 120

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1. Adopt content formats that employees can relate to.

Healthcare 88

Healthcare Strategy Communications Policies 88

PRSay

FEBRUARY 24, 2017

Set up meeting with colleagues and internal stakeholders to talk about the dashboard. That’s an asset that stays with you, unlike shares or post virality.” We also source-code all of our internal communications, because our employees are our biggest advocates and they often share information externally that we can track back to ROI.”.

Social Media 118

Social Media Airlines Media Meeting 118

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. Listen to your employees. The word ‘OK’ has been around for about 180 years. Ease creates, urgency destroys. Listen to your customers.

Creativity 116

Creativity Employee Newspapers Crisis 116

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly.

Crisis 100

Crisis Crisis Management How To Viral 100

Cision

JUNE 10, 2016

The International Association of Business Communicators World Conference took place this week in New Orleans with a keynote presentation from thought leader Seth Mattison, founder of research firm FutureSight Labs which has been studying generational differences between the societal rules that influence how professionals act in the workplace.

How To 120

How To Marketing YouTube Study 120

Waxing UnLyrical

APRIL 3, 2012

Over and above that, 19,000 views (going back to the IBM video) also helps the CMO prove a great viral impact to its internal stakeholders – particularly when it only took 75 IBMers to make it happen! While IBM India pulled together a great show, there were aspects of the event that deserved more attention, particularly on Twitter.

YouTube 95

YouTube Viral Video Twitter 95

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its.

Twitter 105

Twitter Marketing Social Media Viral 105

Practical Law Construction

MAY 18, 2021

Indeed, it is uncommon to see terms such as “pandemic” or “infectious viral disease” referred to in a construction contract’s force majeure clause (whether this changes will be the subject of much debate among drafters going forward). For example, according to sub-clause 18.1 Recent case law.

Construction 121

Construction Government Radio Airlines 121

Reputation Us

MARCH 16, 2022

However, he didn’t realize someone filmed him and posted it online, which quickly became viral. Validating facts—whether it be with your market research, your customer feedback on social media, your employees and/or your quality control—is ultimately what will help your company build a solid reputation. Wake up America! Your customers?

Reputation 78

Reputation Government Film Viral 78

PRSay

DECEMBER 18, 2019

As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making. Tip 1: Live your values. In an Oct. 8 statement, NBA Commissioner Adam Silver made a smart defensive play, however. Tip 5: Keep the team on-message.

Corporate 100

Corporate Crisis Management Crisis Government 100

Sword and the Script

MARCH 15, 2022

This also works for viral content – like a retweet on Twitter. Finally, Mr. Croll is aiming to ensure his employees have experience working in communications. They have a couple of hundred international customers already. You’ll only see one result with all the syndications nested underneath. Workspaces. but it’s not new.

Tools 165

Tools Media Software Analysis 165

Presspage

AUGUST 10, 2018

There is an opportunity for Healthcare communicators to leverage this vacuum and leverage internal expertise to provide reasoned, practical healthcare advice for individuals searching for it. Leverage your Employees. The biggest asset a healthcare organization is its employees. Stay current.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Presspage

MAY 11, 2017

A viral meme, video, or a tweet can appear instantly on the Internet. Take some time to investigate internally how your colleagues or employees would react in specific situations. The question remains – will using social media in crisis communication deliver you an advantage? The thin line between positive and negative.

Social Media 79

Social Media Crisis Media Airlines 79

Buzzstream

MAY 25, 2021

You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines. Some blog posts will have pre-determined internal links or calls to action incorporated, meaning that you may have some unwanted distractions in and around your content.

Infographics 160

Infographics Data Blogging Mobile 160

Beyond PR

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Your Employees. Listening to your employees could come in the form of a monthly brainstorming session for your content. In your internal communications system.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Sword and the Script

DECEMBER 10, 2019

With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

MaccaPR

NOVEMBER 30, 2017

The sheer timing was remarkable, with the 4-foot-high statue arriving the night before International Women’s Day – not to mention the exquisite symbolic co-opting of the "Charging Bull," which Fortune called “a testosterone-charged symbol of Wall Street bravado.”. So, is that enough ROI for an experiential campaign to satisfy your CMO?

Marketing 76

Marketing Consumer Measurement Viral 76

Newsfile

FEBRUARY 28, 2024

Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is Viral Marketing? What is User-Generated Content (UGC)?

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

MARCH 15, 2023

The campaign launched alongside Football v Homophobia (FvH), an international initiative which challenges discrimination at all levels in football. The Prince’s Trust – #ChangeAGirlsLife To mark International Women’s Day, youth charity The Prince’s Trust launched the Change A Girl’s Life campaign.

Video 62

Video Case Study Sports Creativity 62

Buzzstream

OCTOBER 23, 2024

Advocate for and get those things approved internally, because you can position it with an understanding of what’s actually valuable to the company. It’s also on you where I think just maybe a new person, a junior employee doesn’t necessarily connect that connect the dots. I should say that what they do.

SEO 62

SEO Study Branding Brand 62

Sword and the Script

JULY 14, 2015

Your content will not go viral and you shouldn’t try. A baseball team that consistently hits singles and doubles will win more often than the team that swings for the fences every time. We do however, have huge lead on peers in competition and furthermore, a mention in Forbes has proven electrifying internally.

Content Marketing 60

Content Marketing Branding Brand Marketing 60

Konnect Agency

APRIL 20, 2021

It aims to contain negative commentary about the brand by ensuring prompt, honest, and informative communication between all crucial parties, both internally and externally. It is imperative to gather all available information (both internal and external) on the topic, including any chatter taking place on social media.

Crisis 52

Crisis Branding Brand Crisis Communications 52

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. The story generated millions of positive news impressions for the brand and this truly special employee.”. Huffington Post , Elyse Wanshel, Beloved McDonald’s Fry Cook Honored With Huge Retirement Party. “PR

Print 60

Print Media Travel Wireless 60

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Focus on employee education and advocacy. Focus on employee education and advocacy. Report Methodology.

Financial 108

Financial Industry Report Insurance 108

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Managers and supervisors. Police officers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. But how do PR teams go about the task of tracking down, developing and sharing these genuine stories? In most cases they don’t.

Storytelling 60

Storytelling Local Community Case Study 60