The Stalwart Blog

MARCH 5, 2020

Interview with Joanie Connell, Ph.D., Interviewer: Hey, welcome back to another edition of the Public Relations Security Videocast. Interviewer: Absolutely. Joanie Connell: Well, Flexible Work Solutions focuses on attracting, retaining, and developing employees, leaders mostly. Interviewer: The Ph.D.,

Interviews 107

Interviews Video Communications Leadership 107

Deirdre Breakenridge

SEPTEMBER 26, 2016

Recently, Dr. Marlene Neill , assistant professor, Baylor University, and Nicole Lee , assistant professor, North Carolina State University conducted a research study on this important topic. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016.

Publicity 150

Publicity Policies Social Media Study 150

Deirdre Breakenridge

AUGUST 26, 2014

There are multinational global firms with thousands of employees and seemingly countless clients, as well as small agencies with just a handful of team members, and many sizes in between, not to mention choosing between the big city and small towns. “If And don’t neglect the old fashioned “information interview.”

Industry 316

Industry Fashion Travel Tourism 316

Sword and the Script

MAY 3, 2022

In a 217-page report, the company says it closed last year with 27,000 customers, 2,200 employees and $402 million in revenue. FirstUp, formerly SocialChorus, offers three ways to implement a meaningful employee listening program. * * *. Meltwater published its annual report for FY 2021. Image credit: Unsplash.

Software 103

Software Study Pitching Analysis 103

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. Several factors determine how the public will receive a video/interview apology. A study of video corporate apologies conducted by researchers Leanne ten Brinke and Gabrielle S. Contrition?

Interviews 170

Interviews Media Training Training Video 170

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike. Polish the company story, but don’t lose authenticity.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Make case studies more visual. 77% of B2B buyers in the evaluation stage say that case studies are the most influential content they see from companies.

Video 149

Video Case Study Agriculture B2B 149

Contently - Strategy

AUGUST 27, 2024

Encouraging any group of employees to march in step is difficult. Explain the company and business objectives Full-time employees have a tendency to take company messaging for granted. A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not.

Pitching 52

Pitching Interviews Employee System 52

ReimaginePR

JULY 13, 2020

Tech talent is usually more expensive than other employees. This is because of high demand for tech employees and a shortage of experts in certain fields as well. You therefore need to keep in mind that compensation is something they consider before going for a job interview. Better compensation/benefits.

How To 136

How To Survey Employee Interviews 136

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Entrants who submit by the Feb.

Case Study 99

Case Study Study Guidelines Internal 99

PRSay

MAY 10, 2019

Compare these two leads for an article on increasing employee engagement: Unfocused: An engaged employee is more productive, according to many studies. See how each subhead below teases the reader about a specific tip in an article about how to ace a job interview. One way is to simply expand on the main theme.

Employee 158

Employee Writing Training Social Media 158

The Proactive Report

JULY 31, 2017

It could be to buy the product, join the company as an employee or invest in the business. expert interviews. To continue with the eczema example – that brand could publish research they initiated or participated in, or at least studies that support how their product works. You might think that’s the end of the journey.

Engineering 188

Engineering Interviews Infographics Social Media 188

Communications Conversations

DECEMBER 16, 2014

Get Verizon employees involved. Instead of hiring actors (or stand-ins) to showcase the Verizon products, they simply let their employees do it. Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers.

Case Study 131

Case Study Wireless Company Local 131

The Proactive Report

NOVEMBER 3, 2022

But if you spent the time to educate your potential customers through a series of strategic blog posts, magazine articles, TV appearances, podcast interviews, and so on, you’re essentially warming the public up to your presence and letting them know who you are and what you provide — without trying to sell them anything.

Digital PR 246

Digital PR Reputation Employee Social Media 246

ImPRessions - Crenshaw Communications

JULY 18, 2018

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. The best briefing books offer a go-to reference and “study guide” so an interviewee has full background on the reporter, the outlet, and the best messaging for the opportunity.

Interviews 136

Interviews Construction Report Journalism 136

Communications Conversations

OCTOBER 1, 2020

Early on in the pandemic (March/April), General Mills shared a number of videos where they interviewed key executives on key topics related to COVID. Interesting, timely content, and another, “warmer” channel for execs to connect with customers and employees. The interviews (so far, at least) have been done via Zoom.

LinkedIn 128

LinkedIn Video Trends Company 128

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. In business as in life, reputation is everything. In fact, the 2017 U.S.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

The Proactive Report

AUGUST 28, 2018

We can also confirm that Adam Catzavelos is not a Nike employee.”. Catzavelos’ older brother did an interview on Radio 702 where he shared how this has affected him personally, his relationship with his brother and his father, the loss of his business and the impact on his employees.

Training 148

Training Social Media Video Employee 148

PR 20/20

SEPTEMBER 29, 2020

Published Thought Leadership: The team secured 70+ interview and speaking requests, earned media placements, and quotes attributed to the Institute. For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees and 19% of subscribers work at companies with 10,000+ employees.

Case Study 92

Case Study Study Brand Branding 92

Wadds Inc.

SEPTEMBER 29, 2024

Volatility and Value: A Study of Corporate Affairs Strategies, Structures and Operations in Time of Uncertainty , a new report published by Deloitte describes how the role of corporate affairs within large organisations is shifting from reputation management to growth driver. The Deloitte study provides an alternative viewpoint.

Corporate 98

Corporate Reputation Telecommunications Study 98

Sword and the Script

JUNE 9, 2015

The paper is based on a combination of a survey of approximately 500 marketers and interviews from a number of people, like Mr. Sacfidi, from large consumer brands. The top challenges and goals identified in the survey – producing quality content consumers find engaging – are consistent with other content marketing studies.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Communications Conversations

MAY 20, 2020

Others are interviews with titans of industry and business leaders like Kevin Johnson, CEO of Starbucks, who was interviewed by SF CEO, Marc Benioff, just last week. The most recent video interview with Johnson was shared via Twitter in a “live show” format (surprisingly, SF didn’t share the video on LinkedIn though).

Journalism 148

Journalism Brand Branding Interviews 148

Cision

JULY 14, 2017

From the Mouth of the Media is a series of best ideas and practices gathered from our Behind the Headlines interview segments with influencers. See their interviews in our influencer Q&A section. Study the industry as a whole, and make sure that it will be the right fit for you. Adjust Your Attitude.

How To 149

How To Media Interviews Industry 149

Stern + Associates

JANUARY 31, 2023

By providing protocols for a straightforward and intellectually honest approach, employees learn quickly and easily as they question and challenge each other, acknowledge what they don’t know, and admit mistakes, saving money over the development process.

Interviews 118

Interviews Employee Leadership Strategy 118

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” About 80% of managers are worried “about retaining valued employees.”

Survey 104

Survey Trends Marketing Creativity 104

Stephen Waddington

OCTOBER 13, 2020

Hybrid models combining home and office working are likely to provide organisations and their employees with flexibility in the future. Organisations reported a significant increase in employee engagement during the crisis as virtual connections replaced physical.

Report 144

Report Communications Government Crisis 144

Wadds Inc.

MARCH 22, 2023

Deloitte study identifies organisational listening, stakeholder mapping and relationship management as critical advisory roles The rise of the public relations function within organisations during COVID-19 is well reported. Employee engagement and internal communications are cited as a number one priority by corporate affairs directors.

Publicity 98

Publicity Corporate Employee Interviews 98

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. I am still very much in the trenches with my employees when it comes to account service, and I wouldn’t have it any other way.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

JUNE 23, 2016

In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. According to a recent Pew Research Center study , across three disparate metro areas in the U.S., Also, local news continues to be relevant.

Public Affairs 227

Public Affairs Local Education Policies 227

Sword and the Script

FEBRUARY 10, 2015

As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days. PRs are especially sensitive to what might go awry in an interview and as a result tend to focus on those hard questions.

Interviews 60

Interviews Media Fashion Report 60

Sword and the Script

NOVEMBER 3, 2020

That’s up roughly 5% from the same study last year and adds to the slow and steady growth of the medium. Meltwater has the “happiest employees,” according to a third-party survey by Comparably, which “compiled from 10 million employee ratings across 60,000 U.S. The growth presents both an opportunity and a challenge for PR.

Instagram 160

Instagram Technology Resources Employee 160

PRSay

AUGUST 31, 2017

Implicit bias refers to attitudes that affect our understanding, actions and decisions in an unconscious manner, according to the Kirwin Institute for the Study of Race and Ethnicity at The Ohio State University. The CTI study identifies diverse leadership as one antidote to bias.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company.

YouTube 136

YouTube Video Training Survey 136

Shift Communications

SEPTEMBER 23, 2016

I graduated the month prior from Boston University where I studied PR and Communications. Usually when you’re a new employee at SHIFT, your manager walks you around the office to introduce you to everyone, so we got the joke a couple of times ‘Oh, did you plan your outfits for her first day?’ When did you start at SHIFT? Emily Mong.

Interviews 60

Interviews Resources Writing Course 60

Contently - Strategy

MARCH 15, 2019

Encouraging any group of employees to march in step is difficult. Full-time employees have a tendency to take brand messaging for granted. A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. Are there any words or phrases that employees can’t use?

Company 111

Company Pitching System Interviews 111

Sword and the Script

JUNE 15, 2021

They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. Social media is shallow and lacks depth and while analytics are useful and important – successful writers obsess over analytics – it doesn’t provide the context that an interview does.

Survey 120

Survey B2B Marketing Interviews 120

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I remember I was this close to interviewing Barack Obama when he was a state senator,” Bob recalls. “I Lessons learned in the seminary.

Meeting 100

Meeting Journalism Interviews Employee 100