Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Corporate 195

PRSay

MARCH 25, 2019

Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff.

International 156

International Internal Communications Employee 156

PRSay

MARCH 9, 2017

As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page. Best of all, the leadership and legal team can read the language on a sunny day, long before the documents will ever get used. The page had more than 4,000 likes within three hours and thirty-eight minutes.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

ImPRessions - Crenshaw Communications

JULY 19, 2018

A charismatic entrepreneur serves as the face of his brand, its best media spokesperson, and the embodiment of its values. The most talented among them can attract top employees and inspire them to achieve beyond their own expectations. For a fast-growing startup, a dynamic founder can be a huge PR asset. It starts with an apology.

Leadership 136

Leadership Media Training Employee Travel 136

Doctor Spin

MARCH 23, 2023

We must find a way to bridge the leadership gap. Leadership is critical to any successful organisation, and developing influential leaders is essential for long-term success. It drives innovation, fosters collaboration, and inspires employees to achieve their best results. The bad news?

Leadership 52

Leadership Training Employee Media Training 52

Sword and the Script

JULY 12, 2016

Just one ill-judged tweet from a key executive of a high-profile brand can bring the whole company into disrepute, or just one negative comment from a disgruntled ex-employee online can cause questions to be asked about how you treat your staff,” according to Simon Wadsworth, founder and director of Igniyte as cited by Communicate Magazine.

Study 60

Study Leadership Crisis Crisis Communications 60

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Without a PR firm in tow, the odds are that a company spokesperson hasn’t been thoroughly prepared to face the media. A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

The Hoyt Organization

JULY 22, 2024

The Importance of Media Management Training Managing Crises Effectively In times of crisis, executives often have cameras thrust in their faces. Media training prepares for high-pressure situations so that they don’t panic and inadvertently escalate things.

Media 83

Media Training Ethics Media Training 83

Communications Conversations

SEPTEMBER 10, 2020

I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera. We really have an embarrassment of riches when it comes to energetic and smart people at Life Time for media.

Radio 167

Radio Journalism Interviews Energy 167

Stern + Associates

SEPTEMBER 17, 2024

Thought leadership is well regarded as an essential function for business success and brand building, and many organizations see the value in putting their experts forward as thought leaders to be a voice of the brand and its expertise. Influence Business Growth and Sales Thought leadership directly impacts purchasing decisions.

How To 62

How To Leadership Media Training Internal 62

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units. People were shocked then.

Employee 88

Employee Real Estate Video International 88

Reputation Us

JUNE 23, 2019

Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc. EXECUTIVE & STAFF TRAINING. We’re glad you asked.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

PR in High Definition

JULY 23, 2024

There’s a flurry of activity as companies race to make noise with new announcements, fresh messaging, the latest thought leadership and more. For instance, if results are focused on media coverage, with high numbers secured by the time late July rolls around, some pressure will be taken off.

How To 62

How To Leadership Case Study Internal 62

PRSay

AUGUST 31, 2020

The court held that Title VII of the Civil Rights Act of 1964 protects employees from being discriminated against based on their sexual orientation or gender identity. Supreme Court, eventually resulting in its landmark ruling on this past June 15 that LGBTQ workers are protected under federal law.

Communications 88

Communications Media Training System Training 88

PRSay

APRIL 23, 2018

What extraordinary customers (or employees, donors, patients) have you heard of recently?” That typically bombs. Instead, ask a bunch of open-ended questions such as, “What are you working on? What changes in the marketplace have you seen? Don’t ask them anything that requires news judgement — that doesn’t end well.

How To 141

How To Pitching Course Media Relations 141

5W PR

JANUARY 31, 2024

Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand. Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

MAY 23, 2022

This effort included drafting post-verdict remarks by the attorney general, running a full broadcast engagement operation, media training and interview preparation for senior prosecution members, op-ed drafting and ongoing media monitoring and tracking.

Ethics 110

Ethics Public Affairs Television Social Media 110

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Barokas

JANUARY 7, 2019

As a business, imagine the results if you took a similar approach for strategy and planning (across communications, product development, sales, customer service, employee performance, etc.). Conduct extensive and ongoing media training to polish spokespeople and increase opportunities for coverage and speaking.

Case Study 60

Case Study Construction Exercises Media Training 60

Konnect Agency

JUNE 22, 2023

This includes employees, customers, shareholders, and the media. It’s important to note that while your social media messaging will differ from our media relations messaging during a crisis all facets of the overall strategy should align.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

Prohibition

JANUARY 24, 2022

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. Prohibition PR will assist you in responding to media issues and provide you with regular updates to secure your brand’s reputation.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Communications Conversations

AUGUST 21, 2018

We all get out into the field on a regular basis to meet with our store leadership, identify great Blue Shirt spokespeople and meet with reporters. It was with the Denver Post , covering a Black Friday “dress rehearsal” for employees at our Aurora, CO store. Last question: Career highlight so far?

Sports 113

Sports Retail Local Report 113

PRSay

JUNE 28, 2022

Another lesson we can take from the Uvalde and BP tragedies is that crisis communication plans should simulate crisis scenarios to train PR people and identify who will be responsible for making statements to the media.

Conference 183

Conference Crisis Training Public Affairs 183

Sword and the Script

DECEMBER 15, 2020

Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like. As a result, employees at different levels, automatically and without any pretension, became spokespeople. Media training used to only be for c-suite executives, board directors, and other leaders.

Marketing 198

Marketing Employee Content Marketing Media Training 198

ImPRessions - Crenshaw Communications

MAY 31, 2017

A rude employee or even workplace misbehavior isn’t necessarily an existential threat for most companies. Empower employees. Not all retailers, restaurants, and airlines can grant customer-facing employees the power to resolve a minor situation quickly, but those that can, should. The two are not the same.

Crisis 180

Crisis Airlines Brand Branding 180