PRSay

JUNE 23, 2021

Enlist employees. Since most ransomware attacks are triggered when an unwitting employee clicks a link in a spam email, your company’s employees are its first and best line of defense against ransomware. Exercise regularly.

Crisis 146

Crisis Insurance Insurance Exercises 146

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 119

Communications Crisis International Internal 119

Stephen Waddington

MARCH 29, 2020

It followed support from the Treasury for large employees a week ago. Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society. Privacy concerns have evaporated. Freelancers received a government invention this week. At work and home video has become the norm.

Crisis 167

Crisis Government Privacy Sports 167

Sword and the Script

SEPTEMBER 28, 2021

The company polled 427 respondents from businesses with more than 500 employees and found security was the top consideration in evaluating martech tools. Traditionally, that’s a leadership position charged with protecting a company’s infrastructure. 31% said a lack of security and privacy features, and. 38% said budget.

Survey 109

Survey Software Technology Tools 109

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. The themes will guide pitch angles, content development, and thought leadership strategy. The objectives should be clear as well as measurable. Define and prioritize your audiences.

Writing 136

Writing How To Pitching Privacy 136

Sword and the Script

MAY 25, 2021

The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”. The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”. Thought leadership, brand purpose, or CEOs sharing political opinions.

Branding 107

Branding Brand Survey Customer Service 107

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. When enterprise-grade security is baked in, so are confidentiality and privacy. Scale is a strange thing, isn’t it.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. When enterprise-grade security is baked in, so are confidentiality and privacy. Scale is a strange thing, isn’t it.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment. A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

PRSay

MARCH 25, 2019

Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff.

International 156

International Internal Communications Employee 156

ImPRessions - Crenshaw Communications

MAY 18, 2018

The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers. But the storytelling should go beyond the founders and employees. government when it refused to unlock the San Bernadino shooter’s iPhone.

Branding 149

Branding Brand Storytelling B2B 149

Sword and the Script

APRIL 23, 2019

If the country is divided, you can bet for most companies, their employees and customers are too. The Annenberg survey listed data privacy, health care and diversity as social issues. Communications is a function of leadership. It seems this survey suggests most CEOs have a similar line of thinking.

Technology 127

Technology Study Communications Survey 127

PRSay

AUGUST 14, 2019

If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. There’s the leadership and management standpoint; at a relatively young age you are responsible for leading a group of people. We have 130,000 employees.

Internal 68

Internal International Conference Public Affairs 68

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Published Thought Leadership: The team secured 70+ interview and speaking requests, earned media placements, and quotes attributed to the Institute.

Case Study 92

Case Study Study Branding Brand 92

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs. next year, down from 6.4%

Marketing 188

Marketing Content Marketing Data Social Media 188

Critical Mention

JUNE 13, 2018

Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. million fake bank and credit accounts had been falsely created by employees. When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis.

Company 87

Company Banking Crisis Facebook 87

Ethical Voices

APRIL 3, 2023

The good thing is I had a great leadership team and we were able to sit there for sometimes hours and just talk about what’s not only right and wrong, but what’s ethical and really kind of debate it. I had a great leadership team. I go back to technology, data privacy, and AI. It was just a never-ending balance.

Ethics 79

Ethics Privacy Data Financial 79

PRSay

SEPTEMBER 22, 2016

If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? Employee communications practitioners, by their very definition, have a focused audience. Our privileged status comes with tremendous responsibility to protect the company’s privacy and safeguard confidential information.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Sword and the Script

FEBRUARY 16, 2019

He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. Growing any team is a leadership challenge. Meanwhile, 84 percent say A.I. means nothing without the creative to support it.”.

Creativity 75

Creativity Study Survey Advertising 75

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 191

Writing Communications Marketing B2B 191

PRSay

MARCH 29, 2018

The fact that virtually every university student and employee has their own cellphone and can create content themselves makes a college communicator’s role even more challenging. Communicators often cannot say much about sexual assault because of privacy constraints, which opens the issue to public criticism and confusion.

Education 74

Education Communications Privacy Construction 74

Buzzstream

OCTOBER 30, 2024

In those cases you see them link to Plausible’s data policy on their privacy policy pages. They also have thought leadership getting links. Here’s a snippet from a job posting board: This is a cool idea and a way to show prospective employees more about your company culture; however, there’s a chance it might hurt more than help.

Analysis 114

Analysis SEO Data Software 114

Stephen Waddington

MAY 8, 2018

Its credibility come from the human face of its employees. Julian Stodd, an internationally recognised advocate for social leadership, calls this phenomenon cultural graffiti. 8 Patient data discourse Data privacy is a tricky subject. In short the organisation needs to use its own people to lead the debate about its future.

Communications 63

Communications Healthcare Print Community 63

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees.

Case Study 42

Case Study Storytelling Study Engineering 42

Contently - Strategy

FEBRUARY 8, 2022

Almost 92 percent of companies with over 100 employees advertise with social media, which offers targeting so precise it often falls foul of regulators. privacy is moving to the forefront of ad targeting,” he adds. Today social media comprises most of the $455 billion spent annually by digital marketers worldwide.

Advertising 138

Advertising Advertising Privacy Apparel 138

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

A strong social position may not be as useful for attracting new customers as it is for deepening existing relationships with employees, partners, and existing customers. Opponents smell weakness, employees are confused or disheartened, and media delight at a story with fresh legs. Nothing is worse than a flip-flop.

Corporate 149

Corporate Policies Privacy Construction 149

Stuart Bruce

OCTOBER 30, 2014

But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. Our notions of privacy and confidentiality will be challenged. The motion was “You don’t need compliance rules when your employees have social media.”

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 90

Social Media Marketing Media Creativity 90