Deirdre Breakenridge

DECEMBER 13, 2021

Each employee of the company should uphold the values and good judgment that guide the company and which lead to ethical interactions and communications. The first area is Human Resources, which is often responsible for helping to create policies. The third is leadership who are the role models demonstrating the ethical conduct.

Ethics 195

Ethics Policies Leadership Employee 195

PR News

OCTOBER 24, 2018

Money can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources. executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued.

Resources 297

Resources Communications Leadership Employee 297

Onclusive

OCTOBER 3, 2017

With the myriad tactics used for brand awareness and the limited resources available to execute on those tactics, finding a silver bullet to build your brand is difficult. Communicators and marketers are increasingly focused on content marketing and thought leadership and the ways to distribute and amplify that content.

Branding 246

Branding Brand eBook Leadership 246

PRSay

MARCH 27, 2020

Companies are adapting to remote work and business leaders must learn to navigate other new challenges, such as establishing a different kind of work-life balance while continuing to manage projects for employees and organizations. Be sensitive and compassionate with employees. Become better thought leaders. Determine what’s essential.

Crisis 204

Crisis How To Resources Employee 204

PRSay

APRIL 8, 2020

From economic uncertainty to anxiety and disruptions to daily life, there are many immediate and potentially existential issues for an organization and its leadership. During any crisis, the well-being of employees is always paramount, especially now, as both health and budgetary factors are colliding. Leading teams from afar.

How To 193

How To Crisis Employee Resources 193

Polaris

DECEMBER 14, 2014

My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Resource: Fascinate, by Sally Hogshead.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Sword and the Script

SEPTEMBER 10, 2024

Big tech companies are reporting fat margins, and then laying off thousands of employees. The human resources horror stories circulating right now are mind-numbing. If you treat your employees poorly, then prospective customers don’t want to do business with you. There is no cheap and cheerful path to thought leadership.

B2B 144

B2B Software Ethics Leadership 144

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. Your communications team owns your company’s earned media, which is key to building the trust amongst all of your stakeholders, be it customers, employees or investors. What is the purpose of the communications team, then?

Communications 248

Communications Corporate Reputation Employee 248

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. LGBTQ people are voters, employees, family members and consumers. It’s not your LGBTQ employees’ job to be the sole voice representing your company, and not all LGBTQ employees are able or interested in speaking out for you. Well, COVID-19 of course.

Employee 202

Employee Community Leadership Enterprise 202

PRSay

JUNE 5, 2020

Yesterday, PRSA’s Employee Communications Section presented a webinar addressing how communications professionals can help lead conversations within their organizations on race and race relations in the aftermath of George Floyd’s death during an arrest in Minneapolis on May 25. Our organizations are not monolithic.

Employee 218

Employee Leadership System Education 218

Communications Conversations

APRIL 17, 2020

Especially given consumers are looking for brands to take leadership right now. Best Buy shares CEO video message initially aimed at employees on LinkedIn. Best Buy stole a page out of Microsoft’s playbook when it posted a message from CEO, Corie Barry, this week that was initially shared with employees. Very transparent.

Social Media 198

Social Media Branding Brand Employee 198

PRSay

JUNE 24, 2024

According to a survey the media database company conducted, having enough resources and receiving responses from journalists are top concerns of public relations professionals. Half of respondents say insufficient financial and personnel resources are their biggest challenges.

Study 155

Study Survey Pitching Resources 155

PRSay

JULY 16, 2020

Blythe Campbell, APR , will lead PRSA’s new Leadership Communication Certificate Program , which starts on Aug. Among other action items, participants will learn to inspire employees, manage operations, meet organizational challenges and strengthen their teams’ communications with crucial stakeholders. Confidence flows from competence.

Leadership 166

Leadership Meeting Employee Internal 166

Rock the Status Quo

OCTOBER 27, 2014

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. Create a quarterly trends post showcasing their thought leadership ideas or forecasts in the post.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Since corporate reputation has an increasing role in the success (or failure) of the enterprise, the CCO must serve as a strategic business resource and counsel to the CEO, even when in reactive mode. Over 80% of companies now have an employee social media policy. Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199

PRSay

JUNE 4, 2024

PRSA has curated a wide range of professional development and educational resources, all designed to recognize and celebrate the LGBTQ+ population within and beyond the communications profession. Check them out here. Is this the year that Pride Month becomes an afterthought? I hope not: We all need Pride now more than ever.

Government 209

Government Employee Insurance Insurance 209

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

We specialize in messaging to those very stakeholders, especially employees, partners, and customers. Yet the need here is not mere public relations messaging, but leadership and action. ” 2020 Brings A Leadership Test. CEOs from Apple to JPMorgan Chase agreed to invest in employees and customers as well as shareholders.

Leadership 156

Leadership Corporate Energy Government 156

PRSay

NOVEMBER 10, 2022

Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. For more resources on civility, please visit PRSA’s Voices4Everyone initiative.

Employee 156

Employee Crisis Reputation Creativity 156

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Branding Brand 100

Stern + Associates

JANUARY 26, 2023

We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer. When used correctly, this data drives conversation and change to create an integrated employee value proposition that benefits both employers and employees.

Employee 117

Employee Company Marketing Case Study 117

PRSay

MARCH 6, 2020

Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. Safeguarding the health and well-being of your employees is crucial, Stansell said. Health officials are still gauging how widespread the virus might become in the United States. (As Providing updates.

Communications 212

Communications Employee Crisis Policies 212

PRSay

NOVEMBER 4, 2022

And the work of our corporate communications team had turned to sharing accurate, timely information and serving as an important adjunct to under-resourced public health agencies. Educate employees to minimize the risk of spreading false information on social media or other outlets.

Ethics 167

Ethics Social Media Education Resources 167

Communications Conversations

OCTOBER 22, 2014

Conducting a content audit, identifying your content resources (I blogged about that last week). Goal: Employee recruiting. In this post, he talks about the firms efforts to empower women and place them in leadership positions–which should be a no-brainer for a big firm like Edelman. Developing content. Did it work?

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

PRSay

AUGUST 25, 2020

There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”. While there has been progress, companies need more LGBTQ leaders, she said. You are not marketing to a moment,” he said.

Community 189

Community Branding Brand Advertising 189

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue. Experts urge the use of a single employee communications platform to prevent fatigue. The days of leadership announcing new policies with a memo or email are over.

Internal 147

Internal International Employee Mobile 147

ImPRessions - Crenshaw Communications

MAY 22, 2017

Today’s buyers are more educated than ever, with vast informational resources at their fingertips. A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. Promoting leadership.

Branding 185

Branding Brand Marketing Wireless 185

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Which resources will help you address the challenges that you have? What is a business case?

Resources 195

Resources Technology Data Measurement 195

PRSay

MARCH 7, 2022

What expertise and resources does your organization have that can best help make a difference? What are your employees saying? As you think about what steps your company can take, here are some elements to consider: Start by asking how best you can contribute or add to the conversation. By speaking out, what do you hope to achieve?

Resources 191

Resources Ethics Internal International 191

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. The first notable difference in these two works is that Earnshaw is an outsider; the modern authors are practitioners in the field.

Employee 77

Employee How To Internal International 77

PRSay

MARCH 19, 2020

Keep the internal lines of communications open 24/7 and encourage employees to openly voice their questions or fears. Enlist employees. Communications should speak first to the families and communities affected by the virus, and explain what the organization is doing to help them. Is it helpful? Is it targeted to the right audience?

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Inadequate resources. Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human. In fact, those qualities may be more important for a startup founder, because thought leadership can carry a more substantive narrative than a new product. A client-agency mismatch.

Pitching 205

Pitching Agency Internal International 205

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Third-party experts can be excellent content resources and are excellent additions to customer education events, webinars, and other customer-facing initiatives. Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry.

B2B 170

B2B Social Media Media Education 170

Onclusive

APRIL 12, 2018

Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL. AirPR: You’ve held a marketing leadership role at Navistar and BP as well. Our dedicated through leadership content strategy and campaign efforts are just getting off the ground.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PRSay

FEBRUARY 20, 2018

The group agreed that D&I must be integrated into a company’s strategic plan and championed by leadership across business lines. Jones noted that Ketchum has built-in diversity goals for employees who are eligible for bonus pay, while Stevens at HD Supply said they look at the level of customer engagement as a metric.

Employee 130

Employee Groups Energy Resources 130

PRSay

JANUARY 19, 2024

Among C-suite executives surveyed, 58% said their organizations continue to provide training and professional development opportunities to diverse employees. More than half (55%) said they are promoting diverse employees into leadership positions. Find DEI resources from PRSA here.

Survey 97

Survey Employee Leadership Training 97