Reputation Us

APRIL 7, 2025

How to get employees to clearly communicate and make significant decisions during a crisis. Ensuring Employee Safety Training ensures the well-being of employees during emergencies. Good Morale Employees can feel confident when they know that a planned course of action is in place.

Crisis Management 78

Crisis Management Training Crisis Reputation 78

Sword and the Script

FEBRUARY 13, 2024

Although it had roots in technology, it had little software experience and even less when it came to SaaS. Even so, the company had plans to get into the software business. It went out and acquired a dozen different software products. It brought in experienced software executives who knew how to build a software business.

Software 170

Software B2B Employee Meeting 170

Prowly

APRIL 11, 2025

Leadership: To speak about the brand with confidence and integrity. Employee perception: Shows how employees view their workplace experience. When done right, a brand reputation report can turn raw data into powerful insights and give your leadership team the information they need to make strategic decisions.

Reputation 104

Reputation Measurement Report Branding 104

PRSay

APRIL 8, 2020

From economic uncertainty to anxiety and disruptions to daily life, there are many immediate and potentially existential issues for an organization and its leadership. During any crisis, the well-being of employees is always paramount, especially now, as both health and budgetary factors are colliding. Leading teams from afar.

How To 193

How To Crisis Employee Resources 193

Onclusive

JANUARY 4, 2022

The merger brings us scale and ambition for global leadership. Last year STG made clear its intention to create a market leading insights and software company through the proposed acquisition of Kantar Reputation Intelligence. Treadwell, Managing Director at STG.

Groups 195

Groups Technology Reputation Software 195

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. Recognize employees. B2B companies can engage and attract followers through educational and entertaining content. Cultivate media and influencers.

B2B 170

B2B Social Media Media Education 170

5W PR

FEBRUARY 24, 2025

The team should include representatives from: Executive leadership Public relations Legal counsel Technical experts Government relations Human resources Information technology Each team member needs clearly defined roles and responsibilities.

Crisis 78

Crisis Crisis Management Technology Exercises 78

ImPRessions - Crenshaw Communications

MAY 22, 2017

Looking to buy enterprise software? A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. In fact, employees can be both a rich source of stories and a powerful channel through which to tell them.

Branding 185

Branding Brand Marketing Wireless 185

PRSay

MARCH 28, 2019

Unifying remote employees. According to the Harvard Business Review , employees who work from home or on a freelance basis often “fear that their colleagues are working against them” and “feel excluded from the company culture.” ” Dean Essner is the editorial assistant for PRSA’s publications.

Video 167

Video Employee Training Study 167

Sword and the Script

NOVEMBER 14, 2023

This is a marketing leadership problem. One final point is that business leaders and marketing leaders alike need to stem employee turnover. Worst of all, more leadership attention and more of the marketing budget is focused on patching the avoidable gaps. That’s the price of leadership. 3x salary – to replace them too.

Content Marketing 200

Content Marketing B2B Marketing How To 200

Cision

JANUARY 13, 2017

We’re proud to have been a part of their showcase and are sharing just a small segment of the interview that particularly inspired us on leadership, prioritization and communication. Cision is essentially six software companies that have all been acquired by a P.E. firm to form one much larger software company.

Software 120

Software Interviews Employee Leadership 120

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4

How To 183

How To Employee Survey Exercises 183

PRSay

OCTOBER 30, 2020

About half of the company’s employees live with vision loss. If you have the skills and are proficient in that adaptive software, you can work at home just like a sighted co-worker would. I don’t have to buy another software package. The technology that I use didn’t change between working in the office and working at home.

Software 183

Software Nonprofit Technology Education 183

Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

NOVEMBER 21, 2023

This is cited ahead of leadership quality (76%) and technological innovation (72%).” All the other factors considered – leadership, innovation, profitability, sustainability, and employees – all influence the awareness and strength of a brand. This is the exact opposite of what has happened with software-as-a-service (SaaS).

Financial 174

Financial Marketing Survey B2B 174

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Stern + Associates

SEPTEMBER 20, 2023

But knowing more about customers and employees doesn’t always make it any easier for leaders to make decisions. Cecchi-Dimeglio’s frameworks leverage scientific insights and data, showcasing the potency of nudging in strategic problem-solving and leadership decisions. Organizations have access to more data than ever before.

Leadership 62

Leadership Data Big Data Employee 62

Stephen Waddington

OCTOBER 13, 2020

Hybrid models combining home and office working are likely to provide organisations and their employees with flexibility in the future. Communication as a strategic management and leadership function Communication has been a critical management priority for organisations throughout the crisis.

Report 144

Report Communications Government Crisis 144

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Measurement 195

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

SEPTEMBER 28, 2021

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. The company polled 427 respondents from businesses with more than 500 employees and found security was the top consideration in evaluating martech tools. His decision boiled down to the salesperson.

Survey 115

Survey Software Technology Tools 115

Sword and the Script

MARCH 15, 2022

Truescope uses the “workspace” concept that’s become popular in software. A manual send is useful for those wise PR pros that want to review such summaries before they go out to leadership. I searched all of the major business software review sites – G2, TrustRadius, Capterra, GetApp, and more – and didn’t see a single review yet.

Tools 165

Tools Media Software Analysis 165

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 146

Case Study Study Company B2B 146

Landis PR

MARCH 17, 2025

Are you creating a thought leadership program? new customers, increase in job candidate interest, boost in employee morale). Include a way to collect sales figures from them tied to your program. How about a sponsored content program? Thats a great place to start! Did your work lead tohappier staffers?

Analytics 59

Analytics Measurement Data Software 59

Burrelles Fresh Ideas

DECEMBER 5, 2023

It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Providing channels for employees to express their questions or concerns not only ensures their voices are heard but also contributes to a sense of acknowledgment.

Internal 97

Internal International Communications Employee 97

PRSay

OCTOBER 3, 2016

To the extent our job requires us to get important information into the hands of our employees, never before have we been able to reach this key constituency instantaneously and regardless of where they are located in the world. This presents a great opportunity, particularly for us as communications professionals.

Mobile 129

Mobile Enterprise Employee Technology 129

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. HAROLD’s creation represents the first AI employee of a virtual public relations workforce.

Employee 60

Employee Data-Driven PR Communications Software 60

The Proactive Report

JUNE 19, 2017

Capossela says he believes that every company will become a software company in one way or another and they need to figure out how to digitize their products. empower employees. thought leadership. Digital transformation is when an organization utilizes technology to completely reinvent their company. optimize operations.

Software 113

Software Digital PR Leadership LinkedIn 113

PRSay

DECEMBER 21, 2017

Edelsburg, chief operating officer of Muck Rack , a PR and communications-software company based in New York, is a third-generation PR professional. His grandfather, Elias “Buck” Buchwald, was among the first employees at Burson-Marsteller and worked closely with the firm’s co-founder Harold Burson, APR, Fellow PRSA.

Publicity 151

Publicity Radio Sports Technology 151

Prowly

APRIL 10, 2025

Some of the content formats you can use include: Blog posts Case studies Whitepapers Ebooks Thought-leadership content If you do some research beforehand and select relevant keywords for content creation, you can gain higher visibility in search engine results. For example.

Branding 104

Branding Brand How To Measurement 104

Sword and the Script

OCTOBER 1, 2020

Indeed, the pandemic has shown businesses, that with a little bit of leadership, it can do things it wasn’t sure it could do. About 80% of managers are worried “about retaining valued employees.” One small thing that leaders can do to help hold on to employees is to recognize their work.

Survey 104

Survey Trends Marketing Creativity 104

Melissa Agnes

FEBRUARY 16, 2016

Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters). Candidates. Counterparties / lenders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

ImPRessions - Crenshaw Communications

MAY 15, 2017

As part of the group, young employees learn how to cooperate, delegate and support each other. If they’re in a smaller firm, this opportunity may also mean more facetime with leadership, which is a real plus. Learn the value of teamwork. . Build industry tech acumen. .

Skype 147

Skype Agency Meeting Software 147

Sword and the Script

OCTOBER 15, 2024

This is worth mentioning because Microsoft products have broad adoption in PR – and not just external communications but internal and employee communications too. In my opinion, Meltwater seems to have become taken with dealmaking and has experienced lots of organizational leadership and ownership changes.

Report 142

Report Marketing Analysis Tools 142

Sword and the Script

JANUARY 31, 2023

PRophet announced a partnership with Yoodli, “an innovative AI-powered software platform which helps users improve media interviewing, public speaking, and communication skills using artificial intelligence” (AI). Bielawa joined from UKG and previously held technology and engineering leadership roles at Kronos and Hasbro.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JUNE 11, 2024

In other words, rather than a vehicle for upper management to stay in touch with employees, these roles are evolving into consultative positions that help other employees understand the market, the buyer and get the message right. Communication is a function of leadership. One on hand, this sounds like a good idea.

Internal 95

Internal International B2B System 95

Sword and the Script

AUGUST 17, 2021

Read more: North American Communication Monitor 2020-2021 by the Plank Center for Leadership in Public Relations at the University of Alabama; also see this post on PR ethics based on a separate survey: Code of PR Ethics? million PR pitches sent through their software over the last 12 months and produced some interesting statistics.

Creativity 99

Creativity Study Ethics Publicity 99