ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

A liquidity event is not only a good reason to invest in public relations, but it’s one situation where the right PR strategy can drive a higher valuation for the deal. Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled.

Banking 327

Banking Financial Employee Technology 327

ImPRessions - Crenshaw Communications

MARCH 12, 2020

The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. The effect on employee health is still unclear, and the full business impact has only begun. Manage expectations. Stick to the facts.

Employee 374

Employee Viral Small Business Travel 374

Onclusive

AUGUST 22, 2017

Owned Media/Content Strategy. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stern + Associates

NOVEMBER 21, 2024

Transformational thought leadership isn’t just about sharing insights (i.e., subject matter expertise); it’s about consistently demonstrating leadership, vision and expertise in a way that resonates with both current and potential customers (and engages and encourages employees, too).

Leadership 120

Leadership Reputation Brand Branding 120

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments. In addition to her most recent role as SVP of Operations at SaaS startup Propel PRM, Anna held leadership roles at BLASTmedia, helping to scale the B2B SaaS PR agency to over 60 employees.

B2B 156

B2B Leadership Communications Agency 156

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership? There are differences, however.

Leadership 140

Leadership Content Marketing Healthcare Google 140

PRSay

APRIL 22, 2020

The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm. The importance of engaging employees.

Employee 177

Employee Crisis Survey Study 177

Onclusive

AUGUST 9, 2021

Owned Media & Content Strategy. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates.

Training 370

Training Media Training Crisis Communications Reputation 370

PRSay

MARCH 7, 2019

Your app will only be as effective as the information you put there and the strategy you put in place to drive adoption and maintain it. An app will absolutely help you drive employee engagement, yet only if you put in the time and effort to set this communications channel up for success. Get your leadership team engaged early.

Employee 128

Employee Communications Mobile Internal 128

Cision

AUGUST 22, 2017

We’ve been fortunate to acquire brands like PR Newswire, Gorkana, and Bulletin Intelligence (among others), but the downside to this was the fact that it became more challenging for our customers (and our employees) to pin down who we were as a company. It’s important that employees have open access to leadership, especially during a rebrand.

Company 267

Company How To Employee Customer Service 267

Stern + Associates

MARCH 27, 2024

and Mexico to South Korea and India – make important leadership choices in 2024, what role do business leaders play in potentially redefining economies and cultures? The post Expert Strategies for Navigating 2024’s Election Uncertainties appeared first on Stern Strategy Group. As countries around the world – from the U.S.

Strategy 130

Strategy Leadership Groups Employee 130

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. The National Cybersecurity Alliance (NCA) responded by emphasizing the need for increased employee training to deal with the human element involved in many cyber threats.

Brand 323

Brand Branding eBook Advertising 323

ImPRessions - Crenshaw Communications

JUNE 26, 2019

When asked which communications strategies they considered most valuable, social media and online influencers were chosen by 30% of the CEOs, nosing out original content distributed through their company’s own channels, which was named by 28%. To show leadership during a serious crisis situation. To announce a new strategy.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

PRSay

NOVEMBER 15, 2023

Laughlin, a former PRSSA president, is vice president of global employee communications for Delta Air Lines. During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. We use an employee-led approach to internal comms at Delta.

Employee 128

Employee Internal International Storytelling 128

PR in High Definition

OCTOBER 25, 2024

With big names like Amazon and Dell mandating a return to the office , employees are taking a hard look at their work environments. For starters, it’s a fresh opportunity to shape company culture and use employee advocacy as a secret weapon. As comms pros, we know how valuable employee voices can be.

Employee 62

Employee Strategy Measurement Energy 62

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. Clear goals will help define the PR strategy your agency will adopt.

Agency 310

Agency Measurement Meeting Reputation 310

Shift Communications

OCTOBER 18, 2022

Trust, confidence, believing in something bigger, having a vision for the future — these are some of the most important qualities that employees and prospects look for when selecting who to work for and do business with. We define the ask as thought leadership strategy. Step 1: Beware thought leadership in disguise.

Leadership 78

Leadership Strategy How To Data 78

Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” An active thought leadership program needs a content calendar that is eminently doable. Related Articles: The Value of Building Thought Leadership , Entrepreneur. What Is Thought Leadership, and Why Does It Matter? Photo courtesy of Unsplash.

Leadership 98

Leadership How To Trade Shows Pinterest 98

PRSay

OCTOBER 5, 2021

In his nearly 19 years at Amazon, Herdener has seen Amazon’s PR function move from a retail-consumer focus to a multifaceted approach that includes employee communications, social media, executive communications and reputational marketing. Anyone in PR has had those long conversations about proving the value of PR,” he said. That’s step one.

Employee 217

Employee Leadership Crisis Management Viral 217

Stern + Associates

JANUARY 26, 2023

We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer. When used correctly, this data drives conversation and change to create an integrated employee value proposition that benefits both employers and employees.

Employee 117

Employee Company Marketing Case Study 117

PRSay

APRIL 8, 2020

From economic uncertainty to anxiety and disruptions to daily life, there are many immediate and potentially existential issues for an organization and its leadership. During any crisis, the well-being of employees is always paramount, especially now, as both health and budgetary factors are colliding. Leading teams from afar.

How To 193

How To Crisis Employee Resources 193

Onclusive

OCTOBER 3, 2017

The answers resoundingly revolved around a single strategy: creating unique, differentiated content. Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”.

Brand 246

Brand Branding eBook Leadership 246

Agility PR Solutions

MARCH 25, 2022

Employees’ expectations of their experiences at work are evolving. Similar to their daily customer experiences, they want an overall employee experience that fits more seamlessly into their lives. The post Now is the time to design your employee experience: New blueprint shows you how appeared first on Agility PR Solutions.

Employee 97

Employee Leadership Strategy Company 97

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. Your communications team owns your company’s earned media, which is key to building the trust amongst all of your stakeholders, be it customers, employees or investors. What is the purpose of the communications team, then?

Communications 248

Communications Corporate Reputation Employee 248

PRSay

JULY 16, 2020

Blythe Campbell, APR , will lead PRSA’s new Leadership Communication Certificate Program , which starts on Aug. Among other action items, participants will learn to inspire employees, manage operations, meet organizational challenges and strengthen their teams’ communications with crucial stakeholders.

Leadership 166

Leadership Meeting Employee Internal 166

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

These demands mean that companies must strategically position themselves as not just profit-driven entities, but as organizations that genuinely care about their employees’ well-being and the greater good. Most PR programs will supplement the social elements with content and other tactics that drive thought leadership.

Brand 156

Brand Branding How To Employee 156

Institute for Public Relations

APRIL 17, 2023

If the pandemic highlighted one issue, it was the realisation of the importance of leadership communication and connectivity with employees. Providing information at the start was critical.

Leadership 85

Leadership Communications Employee Crisis 85

The Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. The difference between PR and Marketing. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Social Media 246

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

It’s difficult to separate the cause from the effect here (large and successful companies are media magnets after all), but successful CEOs use various PR strategies and channels to engage with stakeholders, share insights, and shape narratives. Avoiding pitfalls isn’t that hard What about the risks?

Corporate 182

Corporate Analysis Reputation Trends 182

PR Job Coach

NOVEMBER 26, 2020

Our November 20 Friday Forum featured Patty Temple Rocks and Scott Monty to discuss and dissect strategies to rise above ageism in the workplace and thrive. In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up.

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

JANUARY 26, 2021

Equally important to evaluating vulnerabilities is recognizing opportunities in times of crisis — particularly when it comes to leadership. Leaders within an organization must act quickly to check the pulse of their most important stakeholders: their employees.

Crisis Communications 166

Crisis Communications Crisis Communications Leadership 166

PRSay

JANUARY 14, 2020

Consider that when he teamed with ad executive Bill Marsteller in 1953, the largest PR firm was Hill & Knowlton with about 100 employees. Problem definition is the essential step that must precede strategy formulation, and he stressed research as the first step in order to avoid exquisite and ineffective answers. He empathized.

Leadership 158

Leadership Automotive Employee Corporate 158

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Corporate leadership recognizes the critical importance of getting everybody on the same page – no easy task in organizations with 20,000 employees. And since a single employee can talk about the company to thousands of external stakeholders at once through social media, the company must take steps to control its narrative.

Trends 199

Trends Corporate Employee Analysis 199

PRSay

MARCH 6, 2020

Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. Safeguarding the health and well-being of your employees is crucial, Stansell said. John Elsasser is the editor-in-chief of Strategies & Tactics. Garland Stansell, APR, PRSA’s 2020 chair. Providing updates.

Communications 212

Communications Employee Crisis Policies 212

PRSay

FEBRUARY 16, 2021

It doesn’t mean you capitulate or forego a strategy; but it must include steps to ameliorate those impacts. Advancing strategies to prolong and even increase sales of these drugs then, and in the years since, reflected a blatant disregard for the need to slow or reverse this scourge. Voice your concerns — often. Tell them again.

Communications 158

Communications Ethics Leadership Reputation 158

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

60% of employers have no long term IC strategy or vision. The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue. Experts urge the use of a single employee communications platform to prevent fatigue.

Internal 147

Internal International Employee Mobile 147

Onclusive

FEBRUARY 11, 2021

A little planning and proper strategy can go a long way toward developing an effective PR strategy. From customers to potential investors and employees, the key to reaching your audience is understanding what interests and motivates them. To learn more, download the full whitepaper here. . Focus on Your Audience.

How To 221

How To Media Training Storytelling Financial 221