Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

5W PR

MARCH 29, 2025

A 2022 National Ski Areas Association (NSAA) study found that 73% of skiers consider a resort’s sustainability practices when choosing where to ski. million annually through energy efficiency programs while generating positive press coverage that reinforced their leadership in sustainable operations.

Energy 78

Energy Education Employee Training 78

PRSay

APRIL 22, 2020

The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm. The importance of engaging employees.

Employee 177

Employee Crisis Survey Study 177

Sword and the Script

NOVEMBER 5, 2020

Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take care of your customers, and everything else will fall in place. The study suggests this viewpoint was even higher among sales and marketing types. “The

Employee 104

Employee Study Survey Leadership 104

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Executive Thought Leadership. Messaging & Positioning.

Training 370

Training Media Training Crisis Communications Reputation 370

PRSay

JUNE 24, 2024

Other tasks that PR professionals spend at least 25% of their time on include creating content (cited by 49% of respondents), developing thought leadership pieces (46%), measuring and reporting media results (40%), and working on corporate communications (29%). The average annual salary for a public relations job is $84,000.

Study 155

Study Survey Pitching Resources 155

5W PR

APRIL 5, 2025

A crisis PR response typically involves multiple elements: rapid assessment of the situation, development of key messages, coordination with leadership and stakeholders, media relations, and ongoing monitoring of public sentiment. According to a study by Twitter, 53% of users expect companies to respond to their complaints within an hour.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 146

Case Study Study Company B2B 146

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 141

Leadership Content Marketing Healthcare Google 141

Institute for Public Relations

JUNE 4, 2024

This summary is provided by the IPR Organizational Communication Research Center based on the original study. An Integrated Framework for Exploring the Impact of Leadership Communication on Employee Trust During Disruptive Crisis Times Dr. Linjuan Rita Men and colleagues explored CEO leadership communication during crises.

Employee 69

Employee Leadership Crisis Communications 69

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. If the country is divided, you can bet for most companies, their employees and customers are too. Communications is a function of leadership.

Technology 149

Technology Study Communications Survey 149

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s And then I call it leadership-level strategy: Can you connect your actions to the mission and vision of the company? It’s a great read —check it out here.) Do you know your economics?

SEO 62

SEO Study Brand Branding 62

Communications Conversations

NOVEMBER 10, 2016

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. Take Nissan, for example.

Mobile 122

Mobile Employee Communications Retail 122

PRSay

JULY 23, 2020

In recent months, the Logos Institute for Crisis Management & Executive Leadership team has studied institutional responses to COVID-19. If an employee has died because of COVID-19, then say so. And eventually, you’ll need employees to continue to want to work for you, and customers to want to do business with you.

Crisis Management 205

Crisis Management Communications How To Crisis 205

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Or, as the Annenberg study suggests, communications goals and plans aren’t sufficiently aligned with business priorities. To show leadership during a serious crisis situation. The CEO acts as Chief Engagement Officer with company employees, particularly during a turnaround, and sometimes his role goes further.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Agility PR Solutions

JULY 4, 2023

The workplace has been a tremendous challenge for owners and leaders in the post-pandemic age, with many employees preferring to maintain remote, or at least hybrid, work environments despite management concerns about productivity and collaboration—and are willing to jump ship for a company that allows it if necessary.

Employee 78

Employee Leadership Study Company 78

Agility PR Solutions

FEBRUARY 25, 2019

Studies show that diversity in businesses increases revenue by 19 percent and company performance and productivity by up to 35 percent. But what does diversity mean to full-time employees and how many businesses are investing in diverse workplaces? employees from ages 25-80 how diverse their […].

Leadership 95

Leadership Company B2B Employee 95

Stern + Associates

JANUARY 26, 2023

We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer. The authors’ real-world case studies suggest that investing in purpose, culture, and training can support dramatically increased revenue and engagement.

Employee 118

Employee Company Marketing Case Study 118

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. How can communications professionals show leadership to help counter this epidemic of incivility?

Employee 156

Employee Crisis Reputation Creativity 156

Communications Conversations

OCTOBER 22, 2014

Goal: Employee recruiting. In this post, he talks about the firms efforts to empower women and place them in leadership positions–which should be a no-brainer for a big firm like Edelman. Goal: Shaping perceptions with employees. It’s a thought leadership play of sorts. Organization: Edelman. Did it work?

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Institute for Public Relations

AUGUST 21, 2023

This summary is provided by the IPR Organizational Communication Research Center based on the original study. To understand … Continue reading How Can Servant Leadership Empower Employees? To understand … Continue reading How Can Servant Leadership Empower Employees?

Leadership 52

Leadership Employee Reputation Study 52

Institute for Public Relations

OCTOBER 1, 2024

Chuqing Dong and colleagues studied how employees perceive corporate social responsibility (CSR), how much employees trust their employer, and how this affects their decision to remain at their jobs.

Employee 77

Employee Corporate Survey Study 77

Agility PR Solutions

DECEMBER 12, 2022

employees want greater moral leadership from their managers and CEOs—but that demand outpaces supply. A new study from The HOW Institute for Society reveals that 88 percent of employees believe the need for moral leadership is more urgent now than ever, yet only 16 percent of managers and a mere […].

Leadership 85

Leadership Employee Study Trends 85

Sword and the Script

AUGUST 17, 2021

Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.” The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”.

Creativity 99

Creativity Study Ethics Publicity 99

ImPRessions - Crenshaw Communications

MARCH 13, 2018

As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offered some fascinating insights into the challenges and trends noted by today’s top communicators. Over 80% of companies now have an employee social media policy. Speed Kills.

Trends 199

Trends Corporate Employee Analysis 199

Sword and the Script

JULY 12, 2016

Igniyte , a UK-based PR firm, commissioned a study of 508 managers finding, “40% of UK managers surveyed cite their higher management team as the biggest risk to a PR crisis.”. According to this study, potential triggers ought to include potential comments and actions of executives. foreseeing all the potential triggers.

Study 60

Study Leadership Crisis Crisis Communications 60

Sword and the Script

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. Years ago, when I was studying for an MBA, the company 3M was a case study here. Yet putting that mental energy into measurement pays off measurably as this study shows. This is true inside and outside of marketing.

Software 151

Software B2B Company Marketing 151

PRSay

DECEMBER 10, 2021

After working from home for nearly 20 months, many employees who’ve been given the chance to return to the office in person, even for one day a week, are finding they prefer to stay remote and say it makes them more productive. Some employees have living conditions that are not conducive to work, such as cramped spaces and noisy roommates.

Employee 193

Employee Policies Agency Study 193

PRSay

MARCH 28, 2019

While video games are commonly considered a tool to help people unwind after work, a recent study by Brigham Young University suggests they may have a function at work, too. To see that big of a jump — especially for the amount of time they played — was a little shocking,” said study co-author and BYU associate professor Greg Anderson. “To

Video 167

Video Employee Training Study 167

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effect of thought leadership on reputation and sales.

Survey 183

Survey Marketing B2B Study 183

5W PR

APRIL 5, 2025

Recent studies show that 95% of business leaders expect their organizations to face a crisis, yet only 49% have a crisis response plan in place. Studies indicate that teams who participate in crisis simulations at least twice yearly show significantly improved performance during actual crises.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

Sword and the Script

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. Business also scored well among those who know it best: their employees. According to the Edelman study, 75% of respondents globally trust their employer. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Similarly, 72% of U.S.

Government 152

Government Survey Ethics Media 152

Communications Conversations

APRIL 17, 2020

Especially given consumers are looking for brands to take leadership right now. Best Buy shares CEO video message initially aimed at employees on LinkedIn. Best Buy stole a page out of Microsoft’s playbook when it posted a message from CEO, Corie Barry, this week that was initially shared with employees. Very transparent.

Social Media 198

Social Media Brand Branding Employee 198

Sword and the Script

NOVEMBER 14, 2023

A separate study demonstrates that two-thirds of B2B marketers don’t have calls with customers. This is a marketing leadership problem. One final point is that business leaders and marketing leaders alike need to stem employee turnover. That’s the price of leadership. You wind up paying through the teeth – 1.5x-3x

Content Marketing 200

Content Marketing B2B Marketing How To 200

Deirdre Breakenridge

NOVEMBER 21, 2018

Ask yourself what is important to you and create goals within your role and share them with team leadership. Even if you perceive your work to be completely unrelated to your undergraduate course of study, there are always ways to make strategic connections, particularly to the field of communications.

Communications 171

Communications Nonprofit Training Study 171

Shift Communications

OCTOBER 18, 2022

Trust, confidence, believing in something bigger, having a vision for the future — these are some of the most important qualities that employees and prospects look for when selecting who to work for and do business with. We define the ask as thought leadership strategy. Step 1: Beware thought leadership in disguise.

Leadership 78

Leadership Strategy How To Data 78

PRSay

AUGUST 25, 2020

There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”. Kimberly Aldunate is a senior studying public relations and advertising with a specialization in social media and marketing analytics at Florida International University in Miami.

Community 189

Community Brand Branding Advertising 189