ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees.

Branding 284

Branding Brand Small Business Retail 284

PRSay

MARCH 19, 2020

Keep the internal lines of communications open 24/7 and encourage employees to openly voice their questions or fears. Listen to their concerns and share information with them from trustworthy sources such as the Centers for Disease Control , the World Health Organization , as well as state and local officials. Enlist employees.

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Shift Communications

JUNE 28, 2022

When it comes to engaging in social justice conversations, your employees, partners, stakeholders, customers, and neighbors want to understand who your organization is and what it stands for, sincerely. How does it relate to the business, employees, clients, or community? Let actions speak louder than words. “Be

Employee 124

Employee Local Community Policies 124

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income. Alignable has local groups you can connect with.

Small Business 213

Small Business Fashion Groups Local 213

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. Brands are showing up in unprecedented ways to support their employees, customers and communities. Is there one?

Crisis 92

Crisis Marketing Healthcare Resources 92

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Hence my preference for Earnshaw’s focus on building better relationships employees rather than seeing them as an audience for internal communications.

Employee 77

Employee How To Internal International 77

Stephen Waddington

AUGUST 31, 2020

We’ve worked with executive teams to engage employees. Externally that means continuing to engage the public around social distancing measures and the need for protective equipment. It also means helping organisations continue to market and develop COVID-19 proof products and services. It’s a good time to hire.

Communications 125

Communications Crisis Leadership Sports 125

Mindful Marketing

JUNE 27, 2020

Just as these injustices were not casually implemented, measures to undo them also must be comprehensive. Businesses can accomplish this transformation most effectively by nurturing an employee base that gives meaningful work opportunities to people society has historically marginalized.

Real Estate 111

Real Estate Community Employee Education 111

Critical Mention

APRIL 13, 2020

Federico’s Pizza Takes Out Loan to Pay Employees. The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed.

Media 111

Media Analytics Healthcare Crisis 111

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. Consider the SMART method (specific, measurable, achievable, realistic, and time-based) as your template. Collect Market Data. Use the data to determine how your brand story corresponds with market trends.

Creativity 111

Creativity Data Measurement Product Launch 111

Stephen Waddington

MARCH 29, 2020

It followed support from the Treasury for large employees a week ago. Tyneside Council has seconded eight staff to help with demand at our local Bay Foodbank in North Shields , Newcastle. Please support seek out and support your local organisation. Freelancers received a government invention this week.

Crisis 167

Crisis Government Privacy Sports 167

Landis PR

APRIL 8, 2024

Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. All analyzed companies receive insights into the strengths and weaknesses of their ESG reporting and find out how well their reporting compares to the market.

Company 59

Company Report Government Local 59

MaccaPR

JULY 24, 2019

Imagine you’re walking into your local shopping mall and you have the choice of going through two doors. When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales. The most successful CSR initiatives are authentic, engaging and further the brand’s mission.

Corporate 116

Corporate Retail Policies Employee 116

Sword and the Script

JUNE 18, 2019

When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 146

Employee Print Writing Survey 146

Communications Conversations

DECEMBER 16, 2014

I’m a PR/marketing blogger. Why not open the list up to all sorts of local “influencers?” Get Verizon employees involved. Instead of hiring actors (or stand-ins) to showcase the Verizon products, they simply let their employees do it. How did you measure success for an event like this?

Case Study 131

Case Study Wireless Company Local 131

Mindful Marketing

MARCH 7, 2016

” She has over 20 years of experience in public relations, corporate communications and marketing communications in the U.S., Besides, she’s big on PR measurement and calls AVE s “BS,” so you know we’re fans. UK and Europe. Cheryl returned to the U.S. What is your work day comprised of? How is it the same?

Communications 50

Communications Marketing Travel Pitching 50

Victorious PR

FEBRUARY 6, 2023

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. Market influence. Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

Cision

AUGUST 5, 2016

Social intelligence is a growing necessity for communication and marketing professionals, chock full of benefits. But you should also be looking at influencers, competitors and even employees. Events provide a great opportunity to measure against competitors. To get a glimpse, check out these examples: Audiences.

Branding 120

Branding Brand Sports Radio 120

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. When you have engaged employees, you have happy customers.

Employee 86

Employee Internal International Training 86

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO).

Government 103

Government Education Print Ethics 103

Reputation Us

JANUARY 3, 2020

The Reputation Institute, a reputation measurement and management services firm has published the study since 2011. Among other things, it increases customer loyalty, attracts shareholders and helps recruit and retain top-tier employees. Likewise, companies can gain increased foot traffic if they enhance the local community.

Corporate 60

Corporate Reputation Survey Employee 60

PRSay

OCTOBER 25, 2017

To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. Market research is vital to understanding how target audiences consume info,” said Haworth. Meet people where they are. Take the politics out of it,” she said. During the Oct.

Social Media 105

Social Media Conference Media Corporate 105

NewsWhip

JUNE 2, 2020

1,000+ employees. When we talked more about what the local and national audiences were talking about, we got a really strong response.” Compelling, original and well-targeted content is encouraging more and more engagement and creating triple-digit growth across almost every measure. CASE STUDY. Company Size. ” . —.

Case Study 78

Case Study Study Radio Analytics 78

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 191

Marketing Content Marketing Data Social Media 191

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. Marketing technology company 4C has acquired a stake in TV media monitoring company, iQ Media.

Industry 88

Industry Media Technology Employee 88

OnePitch

SEPTEMBER 8, 2022

One that immediately comes to mind is one I secured recently in Eat This, Not That for a local client that provides cancer support resources for employers to offer as part of their employee benefits package. What’s your best tip for measuring PR? How do you utilize social media/marketing to amplify your PR results?

Pitching 98

Pitching Consumer How To Education 98

Cision

NOVEMBER 1, 2016

I know how great it feels when someone stops you on the street to say they saw your profile in the local business journal. The PESO model involves measuring and analyzing your results. I was recently in a new business meeting ($150MM business; 500 employees) where their CRM is on the whiteboard in the conference room.

How To 120

How To Software Analytics Google 120

Reputation Us

JANUARY 7, 2019

Reputation Action 1: Focus on Employees … First. Often counterintuitive, financial institutions must dial down on marketing to members and prospective members about their products and services. The challenge is to be measurably relevant. When it comes to reputation management, start inside the credit union first.

Reputation 60

Reputation Nonprofit Policies Financial 60

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 89

Agency Energy Crisis Management Industry 89

Beyond PR

FEBRUARY 20, 2018

Mathes explain how the marriage of these two companies will bring about one integrated services organization, and one integrated tech platform that does media measurement, monitoring, distribution and database extremely well. Chris Lynch oversees Cision’s global marketing teams. About Chris Lynch.

Strategy 69

Strategy Analysis Technology Measurement 69

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. Ritz-Carlton. 4 Ormont Blumberg, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Why is Crisis Management so Important to an Organisation. Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Maxim Behar

APRIL 11, 2024

So historical circumstances make us uncomfortable in a market environment. We're all part of a market environment and value competition because it drives improvement. This market mentality is lacking among young people in Bulgaria, whether we refer to Gen Z or the previous generation. Is there a market mindset there?

Television 59

Television System Interviews Travel 59

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. Claims of sexual harassment by an employee might trigger this response plan. A legal action taken against your business by an employee, client or customer.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Reputation Us

MAY 1, 2019

A 2019 survey conducted by DHM Research and ReputationUS (RepUs) indicates that 85% of responders feel positive about Oregon companies that are involved in their communities, and have an even higher positive impression when: Employees receive paid time-off to volunteer in the community. A CEO is positively involved in the community.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. For marketers, this means one thing: jumping onto the video marketing bandwagon is no longer a nice-to-have strategy– it’s mandatory. Among all those video marketing strategies, public relations (PR) remains an underrated one. Today, at least 91.8%

Video 88

Video Publicity Marketing Analytics 88