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How to Generate Leads From Social Conversations

Cision

Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. They may include your company’s handle, but 31% of company mentions on Twitter don’t.”

How To 198
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How to Effectively Communicate Your Rebrand

Cision

Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative. Name change in copyright – bottom of page.

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7 brands experimenting with new social media marketing approaches during COVID-19

Communications Conversations

Steak Umms takes a (big) stand on Twitter. But, the brand’s decision to use its Twitter account as a voice of reason in a sea of disinformation during the oubreak was a bold one. Coke devotes its Twitter feed to help the needy. Best Buy shares CEO video message initially aimed at employees on LinkedIn. Very honest.

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What is Crisis PR? A Comprehensive Guide to Managing Communication During Critical Times

5W PR

According to a study by Twitter, 53% of users expect companies to respond to their complaints within an hour. Timely Response Speed matters in crisis communication. The same expectation applies during crises, where rapid response can help control the narrative and demonstrate organizational readiness.

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Managing Online Crises: A Strategic Guide for Modern Organizations

5W PR

Your strategy should address: Employees and internal teams Customers and clients Investors and board members Regulatory bodies Local communities Industry partners Each group needs specific information delivered through appropriate channels.

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The Top 50 Social Media Influencers on Twitter

Cision

To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” CEO of Likeable Local.

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Communicators Can Help Americans Vote in 2020

PRSay

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. 3, Americans will cast their votes for President and for state and local candidates. which is one of many companies giving employees time off to vote.