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5 Smart PR & Marketing Trends for 2024

The Proactive Report

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. The more you know about your customers, clients, employees, and competitors, the better your planning will be. These PR and marketing trends can help you thrive in 2024.

Trends 182
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

Reddit 174
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3 key areas companies are missing when it comes to social listening

Communications Conversations

Historically, social listening has been one of those things only the big companies with big budgets and social media monitoring tools do. However, according to a new survey by Social Media Today and Meltwater, a full 61% of companies now have social listening processes in place. What about Reddit?

Company 178
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. PR tech mentions Video makers.

Analysis 145
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The Data Behind Disney’s Success – A Q&A with Jessica Bundy

NewsWhip

That program was quickly followed by a Management Internship, and shortly after that, I landed my first full-time research position as a social media analyst. At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them.

Data 78
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How to Leverage Emotions to Boost Digital PR

Cision

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community.

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Give Your Brand Authority a Boost With Content Diversification

Contently - Strategy

Gallup cites meager levels of trust in social media sites among both younger and older users. In a “did not have that on my 2024 bingo card” moment, Reddit is actually reporting record levels of trust. Social media stalwart YouTube is currently the platform Americans trust most for social commerce.

Brand 59