Sword and the Script

SEPTEMBER 10, 2024

The good news is the study says businesses can shorten the sales cycle by as much as 27% by delivering a better overall experience: “Our research shows a strong correlation between a better buying experience – measured by strong performance on the top decision drivers for B2B buyers – and commercial impact.”

B2B 177

B2B Software Ethics Leadership 177

Cision

OCTOBER 18, 2017

Read on to learn more about how PR can bring measurement into the digital era. At Origami Logic , we recently conducted a survey of marketers with Brand Innovators and the results showed that companies innovative in the area of marketing performance measurement are striving to get a cross-channel perspective of campaign performance.

Measurement 198

Measurement System Data Technology 198

Onclusive

NOVEMBER 23, 2021

Gone are the days when business success was measured solely by profitability. Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders.

Analysis 397

Analysis Corporate Reputation How To 397

Onclusive

SEPTEMBER 25, 2020

How Coursera has used data to measure the impact of their stories and pivot when needed. How to ensure mission-consistent communication from all employees. In this webinar you will learn: How to build a strategic narrative that grows customer advocacy and inspire stakeholders. Speaker Info. Arunav Sinha. Enid Maran.

Publicity 370

Publicity Measurement Data Employee 370

Cision

NOVEMBER 13, 2017

In this video, Baer tackles the issue of what’s required to accurately measure earned media. Jay Baer Asks — What Tools Do Communications Pros Need to Measure Their Efforts? One of the challenges with measuring earned media today is the massive proliferation of information nodes. I am deceptively youthful looking (maybe?)

Measurement 0

Measurement Video Tools Communications 0

Agility PR Solutions

JANUARY 31, 2022

Happy employees are measurably more productive. Also measurable is the reduction in tardiness and employee absences at companies that prioritize a happy workplace. The post 3 ways to reap the benefits of employee satisfaction appeared first on Agility PR Solutions.

Employee 147

Employee Measurement Company Branding 147

Onclusive

MARCH 18, 2021

Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. All too often people shy away from measurement and metrics that go beyond SOV, but there are many valuable and interesting ways to measure. Know your audience.

Measurement 195

Measurement Report Reputation Analysis 195

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

JUNE 11, 2021

Join Stacey Hedman of the International Fund for Animal Welfare (IFAW) and Sean O’Neal of Onclusive as they share tips for measuring whether your messaging is resonating internally and externally with stakeholders including employees, management, customers, partners and the media.

How To 370

How To Internal International Employee 370

Onclusive

SEPTEMBER 27, 2017

Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy. Notifications from monitoring and measurement tools can help you with 24/7 coverage. Empower Your Employees and Advocates. Identify Who is Responsible for Listening and When. Who will respond?

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

ImPRessions - Crenshaw Communications

MARCH 12, 2020

The effect on employee health is still unclear, and the full business impact has only begun. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. What do employees and customers need to know in the short term? Make a plan.

Employee 374

Employee Viral Small Business Travel 374

PRSay

JANUARY 29, 2025

Before speaking out, consider how the policy change or initiative impacts your stakeholders, which may include your employees, clients, customers, grantees or the broader community. Stakeholders increasingly demand that organizational statements be tied to measurable outcomes or long-term commitments.

Policies 150

Policies Government Community Leadership 150

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. Cost to the brand A customer or employee advocacy initiative is almost always free because they genuinely love the brand.

Brand 104

Brand Branding Employee Case Study 104

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

The National Cybersecurity Alliance (NCA) responded by emphasizing the need for increased employee training to deal with the human element involved in many cyber threats. NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees.

Brand 323

Brand Branding eBook Advertising 323

Deirdre Breakenridge

FEBRUARY 13, 2017

With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Being an employee of AirPR , I strongly believe that thoughtful use of data is essential to success. Public relations is undoubtedly an art, but it is also a science.

Data 146

Data How To Big Data Engineering 146

5W PR

JANUARY 26, 2025

Organizations should focus on setting measurable goals, establishing accountability, and creating transparent reporting mechanisms. Measuring Social Responsibility ROI Many companies struggle to quantify the business impact of their social responsibility efforts. This coordinated approach builds credibility and amplifies reach.

Strategy 78

Strategy Brand Branding Employee 78

5W PR

OCTOBER 22, 2024

Effective corporate public relations strategies are vital in shaping how an organization is perceived by stakeholders, including customers, investors, employees, and the wider public. Employee Relations Happy employees are more likely to be brand ambassadors and contribute positively to a company’s reputation.

Corporate 78

Corporate Reputation Strategy Storytelling 78

5W PR

JANUARY 24, 2025

Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach. The most successful PR campaigns today integrate social media not just as a distribution channel, but as a core element of their communication strategy.

Social Media 109

Social Media Brand Branding Crisis Management 109

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

OCTOBER 22, 2020

In the post-COVID world, what companies say and do when times are challenging has a profound effect on how they are viewed by customers, employees, the community, and shareholders. This is the state of the art in communications and reputation measurement and represents the next major breakthrough in public relations technology.

Reputation 307

Reputation Analytics Corporate Government 307

Cision

JANUARY 5, 2017

Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results. What are the measurable, time-bound goals you need to accomplish through your efforts? How will you measure your results against your goals? Who are you trying to reach with your content? SMARTER goals.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. Measure how much. Your message matters.

Brand 370

Brand Branding SEO Engineering 370

5W PR

FEBRUARY 17, 2025

Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence. This includes internal messaging for employees, external statements for customers, and responses to media inquiries. Ensuring that employees are aligned with the companys values can help reinforce a positive brand image.

Crisis 78

Crisis Brand Branding Case Study 78

Cision

MAY 16, 2016

IPR defines organizational clarity as the extent that “employees recognize a line-of-sight between their job and the marketplace they operate in, against the backdrop of the company’s strategy.” Employee perception of how their job influences organizational success. Communicate continuously.

Internal 218

Internal International Communications Employee 218

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

AUGUST 10, 2015

While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement. Want to learn how to turn your employees into brand advocates on social media?

Training 120

Training Employee Social Media Company 120

Onclusive

APRIL 29, 2021

It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. A crisis is always a vulnerable time for everyone involved, including your employees, customers and other impacted stakeholders. DO measure your impact as things unfold.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Onclusive

JANUARY 26, 2022

This means that pitching must start with the right data and end with measurement. Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. Earning their attention. The post Building a perfect pitch?

Pitching 370

Pitching Data Privacy Writing 370

5W PR

FEBRUARY 3, 2025

These assessments should examine: Brand messaging consistency across channels Employee social media activity Past crisis response effectiveness Stakeholder sentiment analysis Media coverage patterns Creating an Effective Crisis Response Framework When facing public criticism, speed and authenticity matter more than perfection.

Reputation 78

Reputation Brand Branding Crisis 78

Institute for Public Relations

FEBRUARY 17, 2023

25, 2023, Gallup Poll released the results of its annual Q12 survey, which measures and tracks employee engagement from 50 countries. The survey found that employee engagement in the US has decreased significantly since 2020, marking the first annual decline in … Continue reading Can Employee Engagement Be Sustainable?

Employee 93

Employee Survey Measurement Blogging 93

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. Identify de-influencers or detractors Yes, that’s right.

Strategy 370

Strategy Communications Reputation Measurement 370

Stern + Associates

JANUARY 26, 2023

We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer. When used correctly, this data drives conversation and change to create an integrated employee value proposition that benefits both employers and employees.

Employee 118

Employee Company Marketing Case Study 118

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. These goals should be both measurable and prioritized so that there is no misunderstanding. But how to measure outcomes?

Agency 310

Agency Measurement Meeting Reputation 310

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. PR is a broad discipline.

Measurement 86

Measurement Survey Web Software 86

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. Ultimately, ESG is used to measure sustainability and societal impact of an organization.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

PRSay

OCTOBER 15, 2024

If you want to soar as an organization, to meet your goals and have an engaged employee base, you have to think creatively” and find ways to build a positive work experience. Company culture is measured by “How well your team members enjoy and have bought into the mission of your organization.” How’s your kid doing? “Let

Company 66

Company Employee International Internal 66