Cision

OCTOBER 18, 2017

Read on to learn more about how PR can bring measurement into the digital era. At Origami Logic , we recently conducted a survey of marketers with Brand Innovators and the results showed that companies innovative in the area of marketing performance measurement are striving to get a cross-channel perspective of campaign performance.

Measurement 198

Measurement System Data Technology 198

Onclusive

SEPTEMBER 27, 2017

In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet. Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Onclusive

JANUARY 26, 2022

This means that pitching must start with the right data and end with measurement. In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands.

Pitching 370

Pitching Data Privacy Writing 370

Onclusive

OCTOBER 22, 2020

In the post-COVID world, what companies say and do when times are challenging has a profound effect on how they are viewed by customers, employees, the community, and shareholders. This is the state of the art in communications and reputation measurement and represents the next major breakthrough in public relations technology.

Reputation 307

Reputation Analytics Corporate Government 307

5W PR

JANUARY 24, 2025

Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach. PR professionals must stay ahead of platform changes, emerging technologies, and shifting user behaviors.

Social Media 109

Social Media Brand Branding Crisis Management 109

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Cision

MAY 16, 2016

IPR defines organizational clarity as the extent that “employees recognize a line-of-sight between their job and the marketplace they operate in, against the backdrop of the company’s strategy.” Employee perception of how their job influences organizational success. Communicate continuously.

Internal 218

Internal International Communications Employee 218

Onclusive

APRIL 29, 2021

It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. A crisis is always a vulnerable time for everyone involved, including your employees, customers and other impacted stakeholders. DO measure your impact as things unfold.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Agility PR Solutions

DECEMBER 2, 2019

A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm PoliteMail Software.

Internal 117

Internal International Measurement Corporate 117

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. Identify de-influencers or detractors Yes, that’s right.

Strategy 370

Strategy Communications Reputation Measurement 370

5W PR

MARCH 13, 2025

Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security. This response created a template for healthcare crisis management that balances public safety, regulatory compliance, and brand protection.

Crisis 78

Crisis Examples Industry Crisis Management 78

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. Ultimately, ESG is used to measure sustainability and societal impact of an organization.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Measure the Sentiment That Matters. So, how do you measure online sentiment? One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis.

Digital PR 251

Digital PR How To Small Business Analysis 251

5W PR

MARCH 6, 2020

Technological advancements have made a world of difference for the modern-day traveler. This global platform combines data science, user-friendly design, and world-class service, to bring businesses and their employees the most rewarding travel experiences possible. Trip Actions.

Travel 103

Travel Technology Transportation Airlines 103

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue.

Internal 147

Internal International Employee Mobile 147

Sword and the Script

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Yet putting that mental energy into measurement pays off measurably as this study shows.

Software 148

Software B2B Company Marketing 148

Prowly

FEBRUARY 20, 2025

Examples include: internal memos, team updates, newsletters and announcements, employee engagement initiatives, email communication, etc. Make sure your goals are SMART (Specific, Measurable, Achievable, Relevant, Time-bound). Stakeholders: Internal employees and shareholders.

Writing 104

Writing Communications How To Internal 104

Onclusive

DECEMBER 16, 2020

As companies continue to capitalize on the power of livestream, there will be a lot of room for creativity and innovation around employee and customer communications, including hybrid events and programs for both virtual and physical participants. Ready to gain a leg up on your competition?

Industry 221

Industry Content Marketing Corporate Analytics 221

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. It may also play a part in measuring a program’s success or impact, as in the example above.

How To 257

How To Interviews Measurement Storytelling 257

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 95

Measurement Communications Survey B2B 95

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Measurement 195

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. It’s not about the logo. It’s not about the logo; in fact, it’s not about you.

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Everything is measurable and measured.

SEO 204

SEO Analytics B2B Measurement 204

Agility PR Solutions

JANUARY 4, 2021

By any measure, 2020 was a tough year for the average worker.

Survey 148

Survey Employee Measurement Technology 148

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. attitudes about corporate sustainability, a key component of ESG standards and practices being implemented and measured by organizations. SK Group surveyed 1,500 U.S.

Automotive 97

Automotive Technology Communications Mobile 97

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Employee Crisis 199

5W PR

JANUARY 28, 2025

Take Marc Benioff of Salesforce – his early advocacy for cloud computing and stakeholder capitalism helped establish him as a visionary leader while positioning Salesforce at the forefront of both technological and social change. Creating valuable thought leadership content starts with identifying your unique perspective and expertise.

Brand 78

Brand Branding Leadership Corporate 78

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries.

B2B 156

B2B Leadership Communications Agency 156

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 181

Reddit Software B2B Technology 181

ImPRessions - Crenshaw Communications

JULY 15, 2020

Office employees have been thrust into remote work, and many are using personal devices for business communications. That’s why all devices must be secure and security measures clearly communicated and enforced. But the shutdown also threatens brand health, and not only due to lost business. Know SEO basics.

Reputation 221

Reputation How To SEO Guidelines 221

Flack's Revenge

OCTOBER 24, 2018

These things are the “third rail” in technology public relations, which is my forte. Conversely, organizations have a responsibility to explain how they are protecting themselves – and their employees and customers’ sensitive data. Folks, it is time for a tough conversation. No, not that one.

Crisis Management 123

Crisis Management Crisis Employee Google 123

PRSay

FEBRUARY 23, 2024

There are more ways than ever to become a well-informed job candidate and employee. They report to older generations who are now in leadership positions, while also mentoring and managing the newest employees, those of Gen Z. They want to take that same entrepreneurial approach on the first day that they join a company as an employee.”

How To 176

How To Employee Nonprofit Technology 176

Onclusive

SEPTEMBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Software 150

Software Analytics Data Technology 150

Onclusive

APRIL 12, 2018

The increasing capability and focus now is on content generation, campaign management, lead generation/demand generation operations, marketing technology and customer experience. How will you measure success? AirPR: What are best practices in PR & content marketing measurement? What are you trying to accomplish?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. This includes everything from management tools like Spredfast and Sprinklr to analytics tools to employee social advocacy tools.

Technology 84

Technology Social Media Tools Trends 84

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. B2B content marketers serve an average of four audiences.

Content Marketing 143

Content Marketing Study Blogging Marketing 143