Melissa Agnes

MARCH 12, 2014

Any organization with public-facing staff, field workers – any enterprise really – must now have a very basic media relations/crisis communications program for all of its personnel. Your employees are your representatives and they are expected to behave decently, with respect and compassion.

Report 243

Report Crisis Communications Crisis Management Crisis 243

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

ImPRessions - Crenshaw Communications

JUNE 8, 2021

With this in mind, what are the go-to questions aspiring public relations employees should ask in an interview? . Future employees should be able to list several things they love about their company to make it appealing. Are you a strong writer, social media whiz or maybe have a special touch when it comes to media relations?

Interviews 296

Interviews Employee Agency Company 296

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Earning their attention. The post Building a perfect pitch? The story is in the data appeared first on Onclusive.

Pitching 370

Pitching Data Privacy Writing 370

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

Media Relations 117

Media Relations Report Industry SEO 117

5W PR

MAY 26, 2023

In the field of public relations (PR), building strong media relations is a critical component of success. PR professionals aim to create positive relationships between their clients or organization and the media, with the goal of earning positive media coverage and managing any negative attention that may arise.

Media Relations 88

Media Relations Media Crisis Meeting 88

5W PR

OCTOBER 15, 2024

Developing a well-thought-out crisis communication plan, maintaining transparency and honesty, effectively utilizing social media, managing media relations, and engaging with stakeholders are all essential for navigating crises and minimizing reputational damage. In crisis management , PR assumes a pivotal role.

Crisis 78

Crisis Crisis Communications Crisis Management Reputation 78

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. If you oversee a team of PR strategists, simply give them a hug. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling. Be Responsive.

Agency 310

Agency Measurement Meeting Reputation 310

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Depending on the length of the engagement, it’s often advantageous to include a contract employee in relevant team and company meetings. Because a freelance employee will sign an NDA and in most cases a non-compete agreement, the agency team shouldn’t worry that they’ll disclose confidential client information or try to lure the client away.

How To 315

How To Employee Training Interviews 315

5W PR

JANUARY 18, 2025

Acknowledge the impact of the crisis on all stakeholders customers, employees, investors, and the broader public. Conduct regular training sessions for employees on crisis communication protocols, media relations, and customer service best practices. Be upfront about the facts, even if they are unpleasant.

Crisis 78

Crisis Branding Brand How To 78

Stern + Associates

NOVEMBER 21, 2024

subject matter expertise); it’s about consistently demonstrating leadership, vision and expertise in a way that resonates with both current and potential customers (and engages and encourages employees, too). Transformational thought leadership isn’t just about sharing insights (i.e.,

Leadership 133

Leadership Reputation Branding Brand 133

Onclusive

JANUARY 7, 2021

Your communications team owns your company’s earned media, which is key to building the trust amongst all of your stakeholders, be it customers, employees or investors. Other stakeholder relations (investors, analysts, policy makers, society, etc.) What is the value of communications in an organization?

Communications 248

Communications Corporate Reputation Employee 248

5W PR

APRIL 5, 2025

A crisis PR response typically involves multiple elements: rapid assessment of the situation, development of key messages, coordination with leadership and stakeholders, media relations, and ongoing monitoring of public sentiment. The goal is to maintain trust and credibility while addressing the core issues that triggered the crisis.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Building better media relations means making reporters’ lives easier. For example, a tech company focused on connected TV can offer thoughts about what the company did to keep their employees engaged during the pandemic.

Media 333

Media Pitching Report B2B 333

5W PR

JANUARY 22, 2025

Managing Media Relations Traditional media remains a critical component of crisis management. Internal communication is particularly critical – employees must understand the situation and their role in the response.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

PRSay

DECEMBER 30, 2024

Many executives understand that their constituents are both employees and customers. A common mistake that media relations practitioners make is pitching story ideas to journalists without first establishing a connection with them. With timely, insightful and authentic posts, CEOs are advancing the conversation on LinkedIn.

LinkedIn 74

LinkedIn Communications Pitching Video 74

ImPRessions - Crenshaw Communications

APRIL 7, 2021

Traditionally, onboarding for new employees would entail face-to-face meetings, all-company lunches and even an after-hours happy hour. New employees who went through a structured onboarding program were 58% more likely to be with the organization after three years. — What are some ways you have onboarded new employees virtually?

How To 218

How To Employee Meeting Training 218

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. Be thoughtful about sensitive issues. We encourage brands to take a stand on relevant matters, especially those aligned with the values of their customers.

Construction 385

Construction Social Media Crisis Reputation 385

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

And public relations in particular simply doesn’t lend itself to sudden starts and stops. Media relations results can lag activity by three months or more. And I’d argue that no marketing function confers the credibility and SEO impact of earned media. “PR cannot fix an economic slump.

Comparison 296

Comparison Advertising Advertising Reputation 296

5W PR

NOVEMBER 14, 2024

Utilize all available channels to communicate with stakeholders, including employees, customers, investors, and the media. They manage media relations by handling media inquiries and interviews professionally and effectively. First, admit that there is a problem and take responsibility.

Crisis Management 78

Crisis Management Reputation Crisis Guidelines 78

ImPRessions - Crenshaw Communications

JUNE 17, 2021

As an East Coast employee now working on the West Coast for the past eight months, I don’t face the kind of challenges as teams who span several time zones across many global regions. If an employee in Sydney is working while EMEA and U.S. As a result, how and where we work has been transformed. Productivity levels are higher .

How To 272

How To Employee Meeting Internal 272

5W PR

MARCH 13, 2025

Measuring Crisis Response Effectiveness Organizations can evaluate crisis management success through several key metrics: Media sentiment analysis Social media engagement rates Customer retention statistics Stock price recovery time Employee satisfaction scores Market share retention Data from the Institute for Public Relations shows that companies (..)

Crisis 78

Crisis Examples Industry Crisis Management 78

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

MAY 1, 2019

We see this most often in the art of media relations, where a PR pitches a story idea to a journalist who’s just posted a similar piece, or when we’re too late offering comment on a hot topic. That’s natural, because execution is the fun part, and clients are often impatient for media relations or content outcomes.

How To 257

How To Interviews Measurement Storytelling 257

Melissa Agnes

APRIL 22, 2014

The same applies to “old style” one-on-one media relations based on personal contacts. Many tools allow those facing a crisis to be present on many channels and tell their story directly to the audiences that matter to them: employees, shareholders, suppliers, clients, the public, etc.

Crisis 220

Crisis How To Crisis Communications Banking 220

Flack's Revenge

OCTOBER 15, 2020

Perhaps proactive media relations will end for a time at the company, but skillful communication with key stakeholders, such as employees, investors and more is essential and fundamental to businesses’ success. Tesla’s elimination of a PR department is not an indication of a larger industry trend. Emily Fang.

Leadership 282

Leadership Social Media Facebook Trends 282

PRSay

JUNE 24, 2024

According to a survey the media database company conducted, having enough resources and receiving responses from journalists are top concerns of public relations professionals. While media relations remains a primary task for PR professionals, artificial intelligence now ranks as a higher priority, the report finds.

Study 155

Study Survey Pitching Resources 155

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology. But the last thing any brand wants to do is beat media over the head with non-news. Your brand story should have a beginning, middle and end like any good tale.

Publicity 256

Publicity Branding Brand Storytelling 256

Ronn Torossian

APRIL 20, 2020

Smithfield Foods was in the news last week after delivering some disappointing news to thousands of company employees. After hundreds of employees tested positive for coronavirus at a single Sioux Falls, SD processing plant, the company announced that it would be closing that plant “until further notice.”

Branding 195

Branding Brand Employee Local 195

Onclusive

JANUARY 4, 2022

Our new company builds on the consultative strengths and scale of Europe’s largest media monitoring and analysis provider, Kantar Reputation Intelligence; UK-based PRgloo’s industry-leading media relations and workflow management platform; and Onclusive’s AI technology and data science. Treadwell, Managing Director at STG.

Groups 195

Groups Technology Reputation Software 195

Cision

MAY 19, 2016

In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged. Understand your customers, your employees, your other stakeholders and create targeted programs that speak directly to the greatest needs. Rapid Fire Round.

Employee 174

Employee Reputation Internal International 174

ImPRessions - Crenshaw Communications

JUNE 15, 2023

But most PR programs comprise a whole lot more than earned media, also known as publicity. Elements like category research, business and marketing strategy analysis, messaging, and planning will precede and inform media relations. Customers or potential employees are more likely to trust a brand featured in the media.

Reputation 156

Reputation Brand Branding Media 156

Ethical Voices

SEPTEMBER 14, 2023

This OpEd calls out a potential conflict of interest between the New York Racing Authority and an employee for a PR firm. AI, Media Relations, and Government Overreach first appeared on EthicalVoices. Is there something rotten about film reviews? The reconsidered.

Government 80

Government Ethics Media Relations Film 80

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Top PR companies choose their clients with the same care as they do their employees. Based on experience, I’d say that working for a well-recognized brand offers concrete advantages when it comes to media relations. We typically spend more time researching and strategizing than pitching media, for example.

Agency 224

Agency Construction Fashion Pitching 224

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whatever your point of view on outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. Sometimes you get lucky and you land a story with a reporter you haven’t worked with before because it’s timely, relevant, or perfect for that particular media outlet.

B2B 232

B2B Agency Energy Media Relations 232