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The relationship between companies and their employees has fundamentally shifted in recent years. PR and digital marketing teams play an instrumental role in meeting these evolving workforce needs. Workers now seek more than just a paycheckthey want purpose, connection, and a sense that their contributions matter.
As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Twitter and Square, for example, have both announced that their employees can continue to work remotely. Hold virtual meetings. Wear cloth face covers.
From the outset, make sure everyone understands expectations around deadlines, team meetings, and task management. Regular team meetings via video conferencing platforms like Zoom or Microsoft Teams help maintain alignment and morale. Share any emerging concerns early on to avoid bigger issues down the line.
Since employees are the best channels for communicating an organization’s voice, you need to ensure that they are communicating inclusively and consistently to prevent placing word barriers between your organization and your audience. Your style guide will only be as effective as it is understood and championed by employees.
Big tech companies are reporting fat margins, and then laying off thousands of employees. If you treat your employees poorly, then prospective customers don’t want to do business with you. This goes hand in hand with treating employees well – and it’s the sort of perception that’s formed over time.
The effect on employee health is still unclear, and the full business impact has only begun. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. What do employees and customers need to know in the short term? Make a plan.
A recent study found that todays audiences trust employees' voices more than paid celebrity endorsements. Abbie Fink and Adrian McIntyre discuss how this shift is reshaping consumer behavior and brand strategy, highlighting the critical role of trust in modern marketing. Check out a new episode of Copper State of Mind.
For some reason, it seems that pitch meetings and brainstorming sessions are more full of awkward silence than buzzing ideas. The post Encouraging Creativity Among Marketing Employees appeared first on.
Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. We’ll see lots of new ideas and platforms for customer and employee communications and a continued mainstreaming of tactics like live digital events, podcasting, and real-time chat for routine programs.
Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. Talented employees are attracted to a standout workplace experience. That wasn’t always the case. Today, employer branding is a business imperative.
Suddenly you’re writing a press release from a foreign country, having a real French press instead of a k-cup at your house, and taking meetings with new cityscapes in the background. Often the main reason employees choose to work abroad is to experience a new culture. Find a quiet and reliable space for meetings .
In turn, it has also shifted how companies across industries are stepping up to support their employees, customers, and communities. […]. The post How can companies meet demands to show Purpose commitments? Here are 3 ways appeared first on Agility PR Solutions.
Laughlin, a former PRSSA president, is vice president of global employee communications for Delta Air Lines. During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. We use an employee-led approach to internal comms at Delta.
As an East Coast employee now working on the West Coast for the past eight months, I don’t face the kind of challenges as teams who span several time zones across many global regions. When setting deadlines or arranging meetings and phone calls, be mindful of time zones and always specify it in your emails or messages.
Traditionally, onboarding for new employees would entail face-to-face meetings, all-company lunches and even an after-hours happy hour. Let’s face it, Zoom calls can be fairly mundane after a full year of video meetings. One of the most exciting parts of a new job is meeting co-workers throughout the day.
But what one tactic can drive employee engagement and consumer support? More and more employees, particularly ones from the millennial generation and beyond, care about social activism. Find a cause that engages employees and consumers. The cause has to meet both your mission/values and employee/consumer expectations.
The leaders I admire come in all forms — executives, volunteers, co-workers, employees, family members, coaches and clergy. I value seeing good processes drive outcomes, but I combine that with a strong bias for action. What’s the best leadership advice you’ve ever received?
Depending on the length of the engagement, it’s often advantageous to include a contract employee in relevant team and company meetings. With training costs being one of the biggest expenses of hiring a traditional entry-level employee, eliminating that time is a benefit. Be transparent with client companies involved.
It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology. At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. A sudden market shift or crisis.
Slack gives Salesforce a missing communication layer on top of its other products, something especially important when interactions with customers, partners or fellow employees have become mostly digital. How Slack helps PR pros. PR pros are communicators. Emails are a great way to communicate, but they’re rarely the fastest.
As we kick off our third season of Minds Worth Meeting, Justin Louis speaks with journalist and UC Berkeley Graduate School of Journalism lecturer Nick Romeo about his new book, “ The Alternative: How to Build a Just Economy.” We talk about an Austrian village that is successfully experimenting with a jobs guarantee.
In between client calls, meetings, or drafting content, it’s typical to talk about the day’s current events or pop culture or sports. But fewer employees and layers of management mean more opportunities to move up, and to try new things that just wouldn’t be possible at a larger agency. It makes work more fun and less stressful.
We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer. When used correctly, this data drives conversation and change to create an integrated employee value proposition that benefits both employers and employees.
A PR content strategy is a documented plan that identifies what content you’re creating, for which audience, to meet which objectives, and with what projected results. If you are creating content that attempts to appeal to everyone, then it’s destined to meet the needs of no one. At a minimum, your plan should include: Brand personas.
The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. It’s not even cheap.
Subscribe to Minds Worth Meeting wherever you get your favorite podcasts to be the first to know when new episodes come out. Apple Podcasts | Spotify | Amazon Music | Buzzsprout Minds Worth Meeting is a production of Stern Strategy Group and is a collaboration between Stern Speakers & Advisors and Stern PR & Executive Visibility.
Over a decade ago, United Minds first sought to understand how employees were engaging with and talking about their employers. Since 2014, … Continue reading Employees Rising: How Communicators can Meet the New Bar → Since 2014, … Continue reading Employees Rising: How Communicators can Meet the New Bar →
But a reputation can unravel quickly when a public-facing employee mistreats a customer, and the customer takes the case to the social mob. Lydia Polgreen said it well when she tweeted that “t he CX expectations set by behemoths like Amazon are impossible to meet in a humane way and yet set the standard for any DTC business.”
The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. From this point the PR agency will build out their strategy and come back to the next meeting with a full plan in place. So how do you get the most out of the PR firm relationship?
If you want to soar as an organization, to meet your goals and have an engaged employee base, you have to think creatively” and find ways to build a positive work experience. And they have to understand the needs of their employees.” Several years ago, her organization surveyed its employees. “We How’s your kid doing? “Let
In the post-COVID world, what companies say and do when times are challenging has a profound effect on how they are viewed by customers, employees, the community, and shareholders. Ultimately, each company aims to provide its customers with a more holistic reputation and media analytics solution to meet the moment.
With this in mind, what are the go-to questions aspiring public relations employees should ask in an interview? . Future employees should be able to list several things they love about their company to make it appealing. Do you want a place that values their employees as much as their work?
The employee/employer dynamic has never been so enigmatic—leaders are struggling to understand and meet the expectations of an unprecedentedly unorthodox workplace, while employees struggle to engage with their businesses amid endless perceived leader shortfalls.
They’re also important; in fact, a company shouldn’t be in business if it can’t point to high quality and talented employees. We represent a tech company that helps sales teams book meetings with prospects instantly. There may be evidence to support them, which always helps. But, they’re not unique.
Five years after many organizations told their employees to work from home during the pandemic, many now expect their people to report to the office full time. When a company decides to return its workforce to the office, that message should be communicated to employees as soon, and as often, as possible, Leah Gladu said.
After a second Ellen apology to staff during a tearful Zoom meeting, employees learned that three senior executives would be leaving the show. Here, DeGeneres was vague, but we can assume her fans (and employees, who are in the best position to judge) accept that positive changes have been made. If not, it will surely make news.
Often between gathering commentary and trying to meet a deadline, the reporter will be nearly as stressed as the PR person. If your expert spokesperson can’t meet a deadline, or even if it looks like they might be late, it’s a good idea to let the reporter know. Understand and manage deadlines.
As employees look for answers during the COVID-19 crisis, they need simple, straightforward language. Employees have never liked corporate-speak, of course. These contrived communications are the exact opposite of the natural conversations employees engage in everywhere else,” the authors noted. Sharpen the focus.
We’ve been fortunate to acquire brands like PR Newswire, Gorkana, and Bulletin Intelligence (among others), but the downside to this was the fact that it became more challenging for our customers (and our employees) to pin down who we were as a company. It’s important that employees have open access to leadership, especially during a rebrand.
Socializing your brand means interacting with people—your customers, your prospects, your employees, your brand loyalists, and even your detractors—with the purpose of listening to them, and building relationships. By involving your employees, those who become your internal brand ambassadors , you show the human side of your brand.
Many employees at organizations across the country have been working from home during the coronavirus outbreak. For some employees, this is their first experience with remote work, telework, video conferencing, etc. At work, employees want to share information quickly and broadly.
And when you meet the candidates who fit the mold, you just know it. What are the common behaviors, habits and attitudes among employees? Next, you’ll need to know what makes your best employees tick. Confidence that the company is stable, financially healthy and unlikely to lay off employees. You feel it.
Companies are adapting to remote work and business leaders must learn to navigate other new challenges, such as establishing a different kind of work-life balance while continuing to manage projects for employees and organizations. Be sensitive and compassionate with employees. Establish meeting cadences and milestones.
Right before the outbreak, as the weather became warmer, we were starting to escape to our rooftop deck for meetings. Our team and client meetings are now video chats, even the one-on-one meetings. We’ve implemented two agencywide check-ins: a weekly staff meeting on Mondays and a 30-minute group “happy hour” on Thursdays.
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