5W PR

OCTOBER 22, 2024

Effective corporate public relations strategies are vital in shaping how an organization is perceived by stakeholders, including customers, investors, employees, and the wider public. Effectively pitching stories to the media requires identifying relevant news angles and providing compelling content.

Corporate 78

Corporate Reputation Strategy Storytelling 78

5W PR

MARCH 29, 2025

Internal Engagement: Employees as Sustainability Ambassadors The most effective sustainability PR starts with internal alignment. Success requires integrating sustainability across all touchpoints while maintaining authentic connections with guests, employees and stakeholders.

Energy 78

Energy Education Employee Training 78

OnePitch

AUGUST 24, 2022

On this week’s Pitches That Placed, we are highlighting a pitch incorporating strong data findings around pay cuts that landed a placement in Bloomberg Law. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . with your pitch and 3-5 reasons why you believe it worked.

Pitching 98

Pitching How To Employee Engineering 98

OnePitch

MARCH 15, 2023

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage in Fast Company for a brand new employee survey report.

Pitching 98

Pitching Survey Company How To 98

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

PRSay

DECEMBER 30, 2024

Many executives understand that their constituents are both employees and customers. Connecting with reporters Be part of their conversation and their world before making that pitch to a reporter on LinkedIn, Schweitzer advised. With timely, insightful and authentic posts, CEOs are advancing the conversation on LinkedIn.

LinkedIn 74

LinkedIn Communications Pitching Video 74

OnePitch

MAY 17, 2023

This pitch landed a company feature and product review in The San Diego Union-Tribune for their approach to hand-curated experiences and high-touch concierge services for employees and employers.

Pitching 98

Pitching How To Employee Company 98

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. As companies grow, corporate communications become more important.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

I feel like I learn something new every day, whether it’s about an amazing client campaign, insights from the AI committee, or just chat about the latest new business pitch. Although it’s a larger company at over 200 employees, Mod Op’s leadership and culture reflect very similar values.

Agency 353

Agency Communications Marketing Leadership 353

Onclusive

JUNE 1, 2023

Identify the best journalists to pitch your stories to Social listening allows you to keep up to date with the attitudes of journalists and what content they’re engaging with in real-time. As you already know, the key to securing media coverage is to make the journalist’s life easy; give them what they want and when they need it.

Strategy 370

Strategy Communications Reputation Measurement 370

Cision

JANUARY 5, 2017

Align your media pitching and your editorial content calendar to keep your message focused. This is where your customer and employee stories come into play: What do your existing customers say about you? Who are your employees and what unique experiences and aptitudes do they bring to the table?

Strategy 298

Strategy Measurement Content Marketing Meeting 298

ImPRessions - Crenshaw Communications

MAY 25, 2021

But fewer employees and layers of management mean more opportunities to move up, and to try new things that just wouldn’t be possible at a larger agency. A small agency will typically offer a faster rise through the ranks than a larger firm, because those ranks are thinner.

Agency 361

Agency Mobile Meeting Sports 361

Buzzstream

JUNE 15, 2020

Although slashing “ monitoring and relationship tools looks a lot better on paper than laying off employees ,” according to Muck Rack, doing so may cut off your business’s only lifeline to customers. Next, we looked at whether the pandemic is having an affect on the frequency of pitches PR professionals send out. Alice Good, Clearlink.

Pitching 93

Pitching Survey Ethics Report 93

Axia PR

JANUARY 6, 2021

Pitching the media can be daunting, especially if it isn’t something your employees do regularly as part of their job. The dirty little secret that no one in corporate america – no one in your company – wants to talk about is how much corporate marketers hate pitching to the media.

Pitching 100

Pitching Marketing Media Corporate 100

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology. One of the greatest accomplishments of a PR partnership is when a client trusts a PR team enough to let them pitch story angles free from oversight and micromanaging.

Publicity 256

Publicity Branding Brand Storytelling 256

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. I am still very much in the trenches with my employees when it comes to account service, and I wouldn’t have it any other way.

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

DECEMBER 8, 2020

Slack gives Salesforce a missing communication layer on top of its other products, something especially important when interactions with customers, partners or fellow employees have become mostly digital. How Slack helps PR pros. PR pros are communicators. Emails are a great way to communicate, but they’re rarely the fastest.

Mobile 310

Mobile Meeting Customer Service Survey 310

Contently - Strategy

AUGUST 27, 2024

Encouraging any group of employees to march in step is difficult. Explain the company and business objectives Full-time employees have a tendency to take company messaging for granted. Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you onboard freelancers.

Pitching 52

Pitching Interviews Employee System 52

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 91

Pitching Report Software Survey 91

Deirdre Breakenridge

MAY 1, 2017

We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

PRSay

JUNE 24, 2024

The best way to secure media placements is to ensure the journalist’s beat includes the topic being pitched, 37% of respondents said. The survey finds that email is still the best way to pitch reporters. The average annual salary for a public relations job is $84,000.

Study 155

Study Survey Pitching Resources 155

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Are you comfortable pitching yourself and your skills?

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

JULY 14, 2021

Millennials are famous for desiring progressive employers who care for their employees’ experience and value a diverse and inclusive workplace. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Winning DEI and best places to work awards like Inc.,

B2B 334

B2B Company Case Study Conference 334

Flack's Revenge

OCTOBER 15, 2020

The irony is that pitches from startups often go ignored by major media. Perhaps proactive media relations will end for a time at the company, but skillful communication with key stakeholders, such as employees, investors and more is essential and fundamental to businesses’ success. Emily Fang.

Leadership 282

Leadership Social Media Facebook Trends 282

Communications Conversations

APRIL 21, 2020

Just in Minneapolis, Best Buy, Sleep Number and Regis have already furloughed employees. Many agencies have asked employees to take pay cuts. ” Create a Pitch Deck about yourself for LinkedIn. Fun idea at the time, but the notion of creating your own personal pitch deck is a great one. Even in our industry.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

OnePitch

SEPTEMBER 8, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? One that immediately comes to mind is one I secured recently in Eat This, Not That for a local client that provides cancer support resources for employers to offer as part of their employee benefits package. The coverage was incredible.

Pitching 98

Pitching Consumer How To Media Relations 98

Sword and the Script

JANUARY 9, 2024

This lays the groundwork to productize this by charging for filtered results, which the company appears to be doing, as another commenter observed: “Even on a paid subscription, I see a limit of 15 pitches a month now, 5 for free, and you have to buy additional pitches. Content picks Pitch results. Tried and true pitching tips.

Branding 172

Branding Brand Reddit Pitching 172

ImPRessions - Crenshaw Communications

MAY 1, 2019

We see this most often in the art of media relations, where a PR pitches a story idea to a journalist who’s just posted a similar piece, or when we’re too late offering comment on a hot topic. Bad timing. But there are also initiatives that simply come too early in the life of a brand or company.

How To 257

How To Interviews Measurement Storytelling 257

Communications Conversations

SEPTEMBER 29, 2020

In some cases, it means pitching bylines instead of stories. Supporting stat: One-in-five newsroom employees live in New York, Los Angeles or Washington, D.C. More consolidation means fewer outlets to pitch, which we have definitely seen in recent years. It seems to have plateaued, but newsrooms are thinly staffed at best.

Journalism 195

Journalism Trends Industry Newspapers 195

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

“Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. Positioning a new business within its category, as part of an industry’s growth or change, is a far stronger pitch. They don’t respond to me-too pitches. And don’t pretend you don’t have competitors.

Pitching 205

Pitching Agency Internal International 205

Sword and the Script

DECEMBER 16, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Reporters receive hundreds of pitches. And, contrary to popular belief, a sizeable percentage say they like receiving pitches on Friday, Saturday and Sunday.”.

Publicity 175

Publicity Survey Pitching Creativity 175

Cision

FEBRUARY 11, 2016

In fact, if you don’t give customers, clients and potential employees a peak at what truly drives your organization, you are losing loyalty, sales and your business’s future thought leaders and valuable role players. By pitching thought leadership to outlets before publishing on your own channels, you can turn owned media into earned media.

How To 120

How To Media Employee Policies 120

Stephen Waddington

JUNE 3, 2021

Asif Choudry, director, We Are Resource talked about how his printing-led business had seen a boom in packages sent by employers to employees. We are going to continue running events for as long as people keep pitching to speak and delegates turn up. More than 700 delegates have taken part in the four events.

Report 203

Report Energy Print Measurement 203

Sword and the Script

OCTOBER 3, 2023

The database also has built-in features for list-building and a generative AI feature for pitching. According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” Pitch podcasts by noon. Quick copy polishing and captivating headline generation.

Analysis 173

Analysis Tools SMB Software 173

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Top PR companies choose their clients with the same care as they do their employees. But most journalists won’t accept a pitch just because they like you. We typically spend more time researching and strategizing than pitching media, for example. They’re not a magic bullet.

Agency 224

Agency Construction Fashion Pitching 224

Cision

MAY 18, 2017

As a social media influencer, it kills me when businesses reach out to me without any prior relationship and try to pitch me. People: While you don’t necessarily need data scientists to analyze social media conversations, you do need employees who are well-versed in social media and good communicators both externally and internally.

How To 198

How To Instagram Social Media LinkedIn 198

Flack's Revenge

NOVEMBER 22, 2022

And revealing yourself, in the process, to be a very new kind of financial villain — one who pitches not just the prospect of profit but also deliverance from the corrupt speculative system in which you “made” your “billions.”. I’d say that sums it up pretty well. And he really does know what he is doing here. Yeah, I am not so sure.

Banking 177

Banking Employee Financial System 177