Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. They employ 20 employees. b) The second way is to search for articles that are related to the topic you want to pitch.

Software 156

Software Pitching System Analytics 156

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. It was a very humbling experience.

Reddit 183

Reddit Software B2B Technology 183

Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. When Verizon pitched me initially on this event, I was kinda perplexed. Get Verizon employees involved. I think now other employees would be anxious to be involved in future events!

Case Study 131

Case Study Wireless Company Local 131

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

Though not all employee partings are positive, for the most part it pays to stay on good terms with employees who’ve left the fold. They know what you’re looking for in an employee and they know the company culture. Additional benefits of maintaining good relations with former employees? Social media mining.

Employee 120

Employee Print Meeting Financial 120

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. We get pitches for potential guests who simply aren’t a fit.

Company 113

Company Interviews Print Pitching 113

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. of the marketing budget on print. 4) Do employees trust their brand? How are they spending that budget today? and lower for B2B services at 9%.

Survey 105

Survey B2B Marketing Trade Shows 105

Sword and the Script

OCTOBER 25, 2022

From print to digital. Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”. Breaking through the flood of e-mails [in pitching] is getting very difficult.”. Harder to pitch. “More strategic questions arise due to changes in technology.

Communications 149

Communications Crisis Internal International 149

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. The deluge of PR pitches. Pitch proof points with claims. Source: 3 Studies Branding and Marketing ).

Survey 183

Survey Marketing B2B Study 183

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute. Or invest in a paywalled analyst report for trend statistics to enliven an evergreen pitch. Collect and cultivate freelancers. Jump on foreseeable news.

Television 120

Television Interviews Engineering Tools 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. 2017 PR Takeaways. Data continues to drive coverage.

YouTube 136

YouTube Video Training Survey 136

Sword and the Script

FEBRUARY 2, 2021

This may not seem obvious if you are accustomed to monitoring online or print coverage. However, they are a sizable company with 1,000 or so employees. The latter uses AI to analyze pitching preferences – which was named in a previous post as one of the eight innovations to watch in PR technology.

Software 124

Software Technology Advertising Advertising 124

Prowly

SEPTEMBER 18, 2024

The use of regular email services for pitches has significantly declined, dropping from 74% in 2022 to 50% in 2024. Sending emails through Gmail or Outlook is fine if you continuously pitch to the same contacts over and over again. There has been a significant uptick in monitoring social media, broadcast media, and print media.

Measurement 104

Measurement Tools Data Pitching 104

Sword and the Script

SEPTEMBER 14, 2021

They used to say print news drove broadcast, and I’ve found that to be true with podcasts too. More than once I’ve successfully taken a contributed article – usually one with a contrarian viewpoint – and used it as the basis for podcast pitch (this works the other way around too). Some of them don’t have websites. My take on Podseeker.

Media 95

Media Pitching Print Data 95

Waxing UnLyrical

DECEMBER 11, 2013

In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming. Ltd discontinued the publication of three foreign titles, Marie Claire, Geo, and People —around 130 employees were laid off—and also converted its personal finance magazine from a fortnightly into a monthly.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Contently - Strategy

SEPTEMBER 21, 2018

But if those fundamentals are strong, letting freelance talent create your marketing content frees up the core employees to focus on the big picture. Once freelance contributors get to know your brand, they’ll be able to pitch directly and save you more time. Visual assets like infographics are more expensive.)

Content Marketing 111

Content Marketing Print Analysis Web 111

Sword and the Script

SEPTEMBER 8, 2020

It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. If you want to change corporate culture, focus your efforts on executives, customers and employees. Don’t dangle “exclusive” for a mediocre idea. The results?

Survey 114

Survey Industry Leadership Study 114

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. If the campaign aims to promote a voiceover platform , PR can create campaigns highlighting the features through media coverages and pitch to voiceover artists for collaborations. Contact us to learn more or to request a live demonstration.

Video 110

Video Marketing SEO Social Media 110

Bianchi Biz Blog

NOVEMBER 19, 2020

Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews.

Automotive 86

Automotive Journalism Interviews Engineering 86

Polaris

SEPTEMBER 4, 2014

Sharing the pros and cons of holding regular town hall meetings with employees, or. Have you considered an interesting visual that will appeal to broadcast and print outlets alike? Experienced pros have developed and pitched countless stories in their careers. A PR professional helps you avoid trouble.

Publicity 100

Publicity Interviews Reputation Construction 100

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. NOT an editorial placement.

Software 150

Software Case Study Advertising Advertising 150

5W PR

JANUARY 3, 2024

Engaging with various stakeholders, including customers, employees, and investors, is a key aspect. Pitching story ideas to journalists to secure media coverage. Creating paid promotional campaigns through various mediums like TV, radio, print, and digital platforms.

Marketing 78

Marketing Engineering Product Launch Reputation 78

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. What advice do you have for PR people that want to pitch you?

Meeting 72

Meeting Automotive Engineering Journalism 72

PR in High Definition

JUNE 28, 2022

From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Adding to this, they’re completely inundated with emails and pitches. It’s harder to get in front of the right people, harder to build relationships, and harder to have our pitches seen and phone calls answered.

Reputation 62

Reputation Media SEO Case Study 62

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Not to mention that brand employees can gain emotional benefits from community interactions, which can feed into greater worker engagement and retention. Employees are vital contributors to what the brand stands for. Community members develop stronger connections to the brand, which can result in more sales and recommendations.

Community 92

Community How To Marketing Data 92

Konnect Agency

OCTOBER 2, 2019

You or your public relations agency has worked hard to pitch, secure and finalize a story and now it’s live. Encourage employees to share the news as well. Email employees, vendors, customers, business associates, and colleagues to share the great news! If you don’t have any of these, create an account! Networking.

Instagram 71

Instagram LinkedIn Social Media Employee 71

Sword and the Script

MARCH 20, 2018

If multiple employees from one company attend an event, we can aggregate data to discover what the company X contingent did collectively. But many corporations are still trying to figure out how to build a stable website, what size badges to print, and how they should design their badges. d) Facial recognition check-in.

Industry 90

Industry Marketing Enterprise Mobile 90

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. They’ll know their costs for media monitoring upfront and can put that in their pitch. Finally, Mr. Croll is aiming to ensure his employees have experience working in communications. Truescope product overview.

Tools 165

Tools Media Software Analysis 165

Shift Communications

DECEMBER 1, 2016

A CEO who gives his employees $2,000 to go on vacation says people are more productive than ever , Business Insider. While the initial pitch didn’t result in an immediate story, it established a relationship – and sometimes that is what will get clients into some of the highest profile industry stories.

Strategy 60

Strategy Print Insurance Insurance 60

Sword and the Script

JANUARY 11, 2022

For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data. The company has over 1,100 employees based in the USA, UK, Ireland, France, Italy, Spain, Germany and Australia.”. PRgloo was funded with bootstraps. Who will lead the new company?

Reputation 87

Reputation Technology Tools Data 87

Contently - Strategy

JULY 31, 2019

Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms. Ideation just means pitching or brainstorming. Content marketers never make content for content’s sake. Data-driven. ” Ideation.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Burrelles Fresh Ideas

OCTOBER 24, 2023

Burrelles comprehensive monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates.

Strategy 97

Strategy Ethics Social Media Print 97

Barokas

DECEMBER 4, 2018

Broadcast : In the hot pursuit of USA Today , Wall Street Journal and Forbes coverage, don’t forget about the power of broadcast, and the fact that the news cycles are often much shorter than they are for print and online stories. The post Holiday PR: Too Late to Catch the Polar Express?

Survey 60

Survey Enterprise Radio Print 60

Contently - Strategy

DECEMBER 4, 2018

Once we were all in the inflatable rubber donut we were going to ride down in, a teenage park employee shoved us toward the mouth of the slide, which had a spout pouring water down into a dark tunnel. You’ll most likely end up creating everything from pitch decks and website copy to one-sheeters and help desk articles.

Case Study 110

Case Study Marketing Study Content Marketing 110

Sword and the Script

AUGUST 6, 2019

OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits. It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch.

Marketing 70

Marketing Pitching Corporate Technology 70

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. How Do You Pitch the Media ?

Viral 52

Viral Crisis Communications SEO Reputation 52

Bad Pitch Blog

JANUARY 25, 2007

The way people responded to our “outing” them for being bad at pitching was shocking. It wasn’t like I went to your offices and pulled the pitch from your pile, dude. Why wouldn’t we print the self-serving ruckus you served to the media?! The way some of my employees have said “I am so afraid to put out a bad pitch now.”

Blogging 40

Blogging Print Pitching Interviews 40

PR 20/20

AUGUST 22, 2017

Human Resources is uneasy about adopting an employee social media policy. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Then you'll create content that isn't all about pitching or landing the sale.”. Buy-in starts with the gatekeepers, of which there are many. This is no small challenge.

Marketing 87

Marketing Resources Technology International 87