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Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.
With the new administration’s recent flurry of policy changes and announcements, professional communicators may feel we’re back in the statement era they may have experienced during previous White House transitions. Does every policy change demand a response? When is it appropriate to make a statement?
As more communications professionals are being tasked with helping draft policies for their companies and organizations, here are some points to consider. That makes it inappropriate — and possibly illegal — to use customers’ or employees’ confidential information in a prompt. Action steps Don’t go it alone!
Five years after many organizations told their employees to work from home during the pandemic, many now expect their people to report to the office full time. When a company decides to return its workforce to the office, that message should be communicated to employees as soon, and as often, as possible, Leah Gladu said.
As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Many companies are opting to carry on with the work-from-home policies they started during this past March and April. But not everyone has those options.
The first Friday of March is National Employee Appreciation Day , when companies thank the everyday heroes who keep their business going. So, here are the top 10 ways employers can show their appreciation to the people who matter most – rank and file employees. Try a WFH policy. Image by S K from Pixabay. The Wall of Fame.
With the presidential election just weeks away, it can be hard for employees to completely avoid politically divisive talk at work. Maybe an employee — or a co-worker — attended a political rally over the weekend that left a big impression, and they’re eager to share their feelings. Create a safe and supportive space for employees.
Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. For any organization that prizes an engaged workforce and recruitment of talented and committed employees, their image as an employer is a make-or-break proposition.
A growing mandate for diversity, equity, and inclusion standards and policy in the workplace has been simmering for many years, and recently kick-started by racial justice protests following the death of George Floyd.
AI Policies to Benefit Business and Empower Employees As the innovative potential of artificial intelligence (AI) continues to develop at an exponential pace, it becomes essential to integrate these technologies within an organization’s products and processes. “The
While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement. Often, these policies are enforced by IT departments who block access to them.
Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. ” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.
Getting employees involved on social media may seem like a terrifying idea. One employee’s inappropriate tweet could result in a social media crisis. Check out these three examples to see how you can take the conversations your employees have on social and turn them into something beneficial for your brand.
As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools.
To paraphrase a friend of mine “Ethics should not just be a policy. EST. But keep in mind if we limit ethical discussions to just September, we will be doing our teams, our employees, our agencies and our organizations a disservice. It must be a reality.”. Ethics is central to effective public relations.
The post The No-PolicyPolicy appeared first on HMA Public Relations. Like most offices, HMA Public Relations has a few rules and procedures. those that are outlined in our handbook and those that we’ve created over time.
Each employee of the company should uphold the values and good judgment that guide the company and which lead to ethical interactions and communications. The first area is Human Resources, which is often responsible for helping to create policies. The leaders “walk the talk” of the policies.
Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence. This includes internal messaging for employees, external statements for customers, and responses to media inquiries. This may involve conducting internal investigations, reviewing policies, and consulting with industry experts.
Laughlin, a former PRSSA president, is vice president of global employee communications for Delta Air Lines. During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. We use an employee-led approach to internal comms at Delta.
Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. For more info, email info@airpr.com.
Deanna Cuadra is a senior reporter from Employee Benefit News, where she covers healthcare, US policy and reform, challenges faced by women and parents in the workplace, and innovation in work, culture, and, leadership. She also directs and produces short films and documentaries that center on marginalized communities.
Business owners that believe their employees are reading every single internal email they receive should think twice. Many workers tend to get dozens of emails on a daily basis, and everyone that’s sending out those emails is trying to grab the time and attention of those employees.
In general, larger agencies have a more traditional work atmosphere and all that goes with it — a more formal hierarchy, multiple layers of management, and set policies about work hours. When considering a career in PR — or a pivot from another industry — size can matter.
Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. Safeguarding the health and well-being of your employees is crucial, Stansell said. Health officials are still gauging how widespread the virus might become in the United States. (As Providing updates.
Your communications team owns your company’s earned media, which is key to building the trust amongst all of your stakeholders, be it customers, employees or investors. Other stakeholder relations (investors, analysts, policy makers, society, etc.) What is the value of communications in an organization?
GitLab, a startup with $25 million in funding, got into a major PR embarrassment when one of its employees accidentally deleted client data from the primary database server. In short, Gitlab treated this disaster as an opportunity to connect with their consumers as well as employees. You asked, we answered: how is team-member-1 doing?
The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue. Experts urge the use of a single employee communications platform to prevent fatigue. The days of leadership announcing new policies with a memo or email are over.
LGBTQ+ employees are looking to their employers to protect them, particularly in places where state governments are making it clear that we are not entitled to equality under the law. Government is warning LGBTQ people about the potential for attacks overseas and counseling caution for travelers planning trips.
After working from home for nearly 20 months, many employees who’ve been given the chance to return to the office in person, even for one day a week, are finding they prefer to stay remote and say it makes them more productive. Some employees have living conditions that are not conducive to work, such as cramped spaces and noisy roommates.
After dealing daily with the health and financial concerns for employees and their families in a COVID world, genuine empathy will underpin all communications as never before. The imperative is creating a unique culture for all employees when many will not be in the office full-time — or at all. Avoid remote culture shock.
On the other hand, it was the fault of the employee, the tweeter (yes, that they hired and trusted) but the appropriate actions from here on out can help them salvage their reputation. Be wise in your selections, policies and choices. Vet, test and train. Your frontline is directly related to your organization’s reputation.
Your employees care the most about workforce issues because they live it everyday. Meanwhile, consumers are probably not thinking about your DEI policy when they buy your product. Start with your employees, communicate with them, be clear about your values, and go from there.” So what do you do?
In a span of one week at the turn of the year, Apple found itself amid major headlines for not one, but two different points of interest regarding its workers — employees staging a walkout and engineer retention incentives. . In total, the walkout earned 128.4k Calling all Apple workers and patrons!
Corporate leadership recognizes the critical importance of getting everybody on the same page – no easy task in organizations with 20,000 employees. And since a single employee can talk about the company to thousands of external stakeholders at once through social media, the company must take steps to control its narrative.
Insights are also from the Center’s recent survey of 84 large public and private firms on how companies and their employee-funded PACs responded to the Capitol riot and objections to the election certification. The report’s insights stem primarily from a roundtable discussion featuring executives from more than 30 major U.S.
” An organization linked to a coherent purpose can make better products, offer better services and attract better employees. As Joanna Seddon of Presciant brand consultancy puts it, “Purpose-drive brands are more successful (than others) in every way.” Her statement is backed by impressive research.
Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. To avoid this scenario, the agency and internal comms team should consider a blanket policy of requiring media prep for every company spokesperson. This is bad practice all around.
A social media policy is an outline for how employees should conduct themselves online — both personally and professionally. When done right, social media policies set employees up for success and help companies curb issues with security, reputation, and the law.
LGBTQ people are voters, employees, family members and consumers. It’s not your LGBTQ employees’ job to be the sole voice representing your company, and not all LGBTQ employees are able or interested in speaking out for you. Do you have employee resource groups or other affinity organizations for diverse staff?
Where companies once debated work-from-home policies, working from home has become the norm by necessity. Retailers continue to modify their physical stores and delivery services to protect employees and consumers, while also significantly changing the customer experience. Envision the future.
However, as we saw with the case of Phonedog vs. Kravitz there is risk in allowing employees to tweet from their own accounts, or tweet from accounts that have their name + your organization’s name in the handle. Can You Sue Former Employees for Social Media Accounts?
You know, that document you post to your social pages (or link to on your web site) that outlines what your fans, customers, partners, vendors and employees can and cannot do on your social media pages. Marriott – Good section addressing employees-something you don’t see in every policy: [link].
With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4
With today’s CEO activism, there’s a chance that a vocal executive’s views may run counter to employees, agency staff or other clients. Clients and staff will have different points of view on a range of issues — climate change, business taxation, labor policy, food and nutrition guidelines to name a few. Update your conflict policy.
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