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Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media

5W PR

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.

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The Return to the Statement Era: Knowing When to Speak Out

PRSay

With the new administration’s recent flurry of policy changes and announcements, professional communicators may feel we’re back in the statement era they may have experienced during previous White House transitions. Does every policy change demand a response? When is it appropriate to make a statement?

Policies 151
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Mastering the Machine: Creating an AI Policy for Your Organization

PRSay

As more communications professionals are being tasked with helping draft policies for their companies and organizations, here are some points to consider. That makes it inappropriate — and possibly illegal — to use customers’ or employees’ confidential information in a prompt. Action steps Don’t go it alone!

Policies 176
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S&T Live Recap: When Communicating Return-to-Office Policies, ‘Clarity Creates Trust’

PRSay

Five years after many organizations told their employees to work from home during the pandemic, many now expect their people to report to the office full time. When a company decides to return its workforce to the office, that message should be communicated to employees as soon, and as often, as possible, Leah Gladu said.

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Bringing Employees Back to Work Safely

PRSay

As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Many companies are opting to carry on with the work-from-home policies they started during this past March and April. But not everyone has those options.

Employee 189
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10 Great Ways To Show Employee Appreciation

ImPRessions - Crenshaw Communications

The first Friday of March is National Employee Appreciation Day , when companies thank the everyday heroes who keep their business going. So, here are the top 10 ways employers can show their appreciation to the people who matter most – rank and file employees. Try a WFH policy. Image by S K from Pixabay. The Wall of Fame.

Employee 156
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Navigating Political Tensions in the Workplace During Election Season

PRSay

With the presidential election just weeks away, it can be hard for employees to completely avoid politically divisive talk at work. Maybe an employee — or a co-worker — attended a political rally over the weekend that left a big impression, and they’re eager to share their feelings. Create a safe and supportive space for employees.