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As workplaces begin to reopen, we have arrived at a moment of opportunity for employers and employees to come together with a common purpose to align mutual expectations. CEOs can’t look employees in the eye and tell them they know what’s going to happen next. Every employee has a life outside of work. They don’t know.
Word choices in emails, releases, statements, digital content, speeches, reports and presentations can either further where your organization stands on the diversity, equity and inclusion (DE&I) spectrum or sabotage it. Your style guide will only be as effective as it is understood and championed by employees.
The shift to remote work has opened up new possibilities for PR teams, but also presents unique challenges. Remote Team Lead Jobs: Cultivating Leadership in Your PR Team Look for ways to offer remote team lead positions to employees who show leadership potential.
One of the questions I’ve heard the most from friends, clients and prospects over the last 6 months or so is: How should I set up a successful employee advocacy program? From a certain perspective, it makes sense why more companies are taking a closer look at Employee Advocacy Programs in 2022. So, this presents a challenge.
Working from home has its perks but also presents unique challenges—especially when the rest of the family is home too. With offices and schools closed to combat the spread of COVID-19, working from home means changing the traditional way of conducting business for many organizations and their employees.
Based on surveys conducted on March 6–10 in 10 countries, the research shows the following: Employees trust employer communications. 19, found that employees trust their employers far more than they trust governments or news media. Employees expect frequent updates. Edelman’s 2020 Trust Barometer, published on Jan.
An app will absolutely help you drive employee engagement, yet only if you put in the time and effort to set this communications channel up for success. Here are five tips to help you successfully launch an employee communications app. Make sure you build your app around access to the portals that are most important to your employees.
Effective issues management is a hot topic these days, which makes sense considering that every week presents us with another organization in need of putting their issues management to practice. Crisis and Issues Management Dealing with Negative Criticism Employees and Crisis Management Infographics' Learn more here. Learn more here.
Character, on the other hand, is about how an organisation presents itself. However, other stakeholders, including investors, employees, regulators and suppliers, are often less forgiving. For management, the dual nature of reputation presents a significant challenge. It is about being good at what you do," said Younger.
Powerhouse conferences are attracting well over 100,000 presenters and attendees to major venues around the globe. In these two areas — participating in conferences and meeting HR needs — it’s essential for companies to make strong presentations. A good training program will help presenters improve their skills.
This presented a prime newsjacking opportunity for SOCi , a marketing platform for multi-location brands across online platforms. Lotame’s Take on the Impact of the Writers’ Strike As the writers’ strike dragged on, it presented an ideal newsjacking opportunity for companies in ad-supported entertainment content.
On October 17, 2024, RepUs’s President and Chief Reputation Officer Casey Boggs presented to the National Customer Service Association members the “10 Actions to Build a Positive Reputation Through Customer Service.” Empower Employees. Empowered employees can provide quicker and more satisfactory resolutions.
Whether it’s a 40 Under 40 list for top executives or a trade case history honor, industry awards generate great PR for organizations and their employees. – Present a human side. If success resulted from a collaboration among employees or partner organizations, expand on that. What makes it more worthy than anything else?
Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. Cost to the brand A customer or employee advocacy initiative is almost always free because they genuinely love the brand.
It featured presentations from nine hot Israeli startups and culminated in a visit to the floor of the exchange, where we watched the opening bell ceremony. ” Below I share highlights of each presenting company. I had the great pleasure of attending an event hosted by Axis Innovation this morning at the NYSE. Eco-Fusion.
Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. For more info, email info@airpr.com.
But as Dorothy Crenshaw points out in this blog post, the “drip-drip-drip of customer complaints, employee dissatisfaction, or competitive attacks can erode a brand’s good standing over time.” So how to manage the brand reputation risks presented by introducing a brand ambassador ?
will present a workshop called “From Counsel to Influence: The PR Practitioner’s Essential Role in Shaping Business.” Understanding today’s C-suite Matt Kucharski, APR, president of Padilla in Minneapolis, will present a session called “What’s Keeping Them Awake NOW? Inside the Minds of Today’s C-suite Leaders.”
With these personas in mind, how does that affect how your brand should present itself across your communications channels? This is where your customer and employee stories come into play: What do your existing customers say about you? Who are your employees and what unique experiences and aptitudes do they bring to the table?
But fewer employees and layers of management mean more opportunities to move up, and to try new things that just wouldn’t be possible at a larger agency. This could be anything from putting together a quarterly PR plan to being a part of a new business presentation.
Others divide the marketing tasks among various employees, but they work together for the integrated benefit of all and share in disseminating analytics and data. On the other hand, if your CMO or other executives want access to the information, you may need to create a more formal presentation.
Even as the COVID-19 pandemic has disrupted workplaces, it also presents a historic opportunity to rethink work for the better. According to a new Gallup analysis , 30% of potential work-from-work employees said they would prefer to “never” come into the office during the week. Avoid constant changes.
This year’s graduates are trying to present the best versions of themselves while searching for the right workplace. Flexible work environment Ever since our country was shut down during the pandemic, companies have realized how much work employees can do from home. I have been hunting for the perfect job. Photo credit: treecha ]
Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. Every employee is a spokesperson for your organization. All of these crisis realities present major challenges to your crisis management. What do these crisis realities mean to your organization?
For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. For example, a tech company focused on connected TV can offer thoughts about what the company did to keep their employees engaged during the pandemic.
Although it does present some challenges at first, adopting a hybrid-work model can lead to greater productivity, employee satisfaction and work-life balance. Allowed this flexibility, employees can emphasize their strengths, which in turn increases their productivity. Employees can work asynchronously in the office or remotely.
Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff.
Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. We can present activist stakeholders less as the enemy and more as fellow citizens with legitimate concerns.
We strive to make our office somewhere our employees enjoy being and we feel that shines through every week as we share laughs, snacks and recap the latest platform updates live on camera. Highlight Our Company Culture. The Socialfly team is full of creative minds that are quick with memes, hashtags, and captions.
It’s a measure of how closely a company’s standards, values, priorities and preferences line up with those of an employee. They say this increases the chances that the candidates will continue to pursue the position and stay loyal to that company even when they’re presented with other job opportunities. Establishing affinity.
There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.
Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). With more than 350,000 employees, 156 facilities, thousands of outpatient centers of care, they provide care to nearly 9 million veterans nationwide. This year’s theme is “Doing the Right Thing.”
Many tools allow those facing a crisis to be present on many channels and tell their story directly to the audiences that matter to them: employees, shareholders, suppliers, clients, the public, etc. The reliance on an intermediary by organizations who want to tell their stories, should not exist any longer.
Here are several strategies to help you and your teams plan for what’s next, even as you continue to meet the challenges of the present: Record crisis responses. Retailers continue to modify their physical stores and delivery services to protect employees and consumers, while also significantly changing the customer experience.
If you ask yourself, “Would you be more inclined to trust a major client to the employee who wears sweats and flip flops or to someone who is dressed in a suit?” you’ll realize just how important how you present yourself is … READ MORE ». The post Does Appearance Matter?
Business people who aren’t using PR tools and tactics to better understand customer, influencers, employees, or partners are probably not maximizing their investment. A top PR program should improve relationships with key audiences, but not by merely broadcasting through media. It can and should work in both directions.
In October, PRSA celebrates Diversity & Inclusion Month, featuring programs presented by the PRSA D&I Committee. Communicators have “a lot of great partners out there” who can help provide their employees with local voting information, said panelist Kelly Mason, director of corporate communications at Levi Strauss & Co.,
Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?
One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people. A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group. Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways.
The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. Can a post or two in the comments section present another point of view?
Office employees have been thrust into remote work, and many are using personal devices for business communications. It’s important now to be present on key social media platforms, and to post proactively. But the shutdown also threatens brand health, and not only due to lost business. COVID shutdown raises reputation risks.
Striking the right tone in your messaging is as important as presenting consistent, factual and concise information. Our stakeholders — employees, customers, students, partners and vendors — are all part of our audience. According to multiple studies, the average consumer is presented with up to 10,000 ads per day. The solution?
For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. Activists, employees and customers are demanding that companies take public stands on issues those parties consider important. But they may disagree with the stances companies end up taking.
Because third-party validation is key to generating visibility for any crowdfunded campaigns, this presents a challenge – and an opportunity – for PRs to find ways to help them succeed. Make sure the company is legit, with a tax ID number, business bank account and employees whose bios and backgrounds are verifiable.
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