Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”.

Employee 154

Employee Print Writing Survey 154

Cision

NOVEMBER 14, 2017

Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation. Others divide the marketing tasks among various employees, but they work together for the integrated benefit of all and share in disseminating analytics and data.

Measurement 166

Measurement Strategy Media Analytics 166

Onclusive

JANUARY 5, 2021

Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage. Director of Communications, Enterprise Real Estate Company (>1000 employees).

Real Estate 195

Real Estate Media Analytics Enterprise 195

Prowly

FEBRUARY 20, 2025

Examples include: internal memos, team updates, newsletters and announcements, employee engagement initiatives, email communication, etc. Stakeholders: Internal employees and shareholders. With Prowly, you can track both print and broadcast mentions alongside digital coverage, ensuring a comprehensive media monitoring strategy.

Writing 104

Writing Communications How To Internal 104

PRSay

APRIL 29, 2020

The event was hosted by Vanessa Yanez, global head of print communications at HP in San Mateo, Calif., Employee communications and crisis communications are “functional sweet spots” that employers are looking for, Katz said. That paradox was something that an April 24 PRSA webinar sought to clarify for PR job-seekers.

Marketing 179

Marketing Financial Print Crisis Communications 179

PRSay

SEPTEMBER 28, 2020

In the past], if you wanted to disseminate your opinions, you needed a printing press or access to someone who had one. What should employees keep in mind if they want to speak out about politics at work or on their own social media accounts? You’re not speaking [as an employee], but as a private citizen. presidential election.

Communications 148

Communications Employee Government Nonprofit 148

Cision

APRIL 28, 2015

When employees at one of the companies went on strike over the summer, customers and vendors joined them. The employees wanted him back and weren’t going to work until he was. The story became one of helping employees and reinstating an employer known for taking care of his workers and customers. It’s a matter of the message.

Employee 120

Employee Print Customer Service Local 120

Cision

JANUARY 28, 2016

Starbucks uses brand journalism to highlight their employees. In 2014, the coffee giant shared the story behind employee Esther Asuncion’s artwork for the brand’s annual holiday mugs. The story showed how Starbucks values their employees and creates a positive work culture.

Journalism 120

Journalism Branding Brand Employee 120

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Imagine that an employer invests heavily in DE&I initiatives, and puts out a statement that “Black Lives Matter.”

Communications 190

Communications Journalism Advertising Advertising 190

Rock the Status Quo

SEPTEMBER 3, 2014

If you are an advertising agency who’s primary income is derived from print and broadcast media buys, odds are high that your business took a steep dive when advertising spends dropped. Employees are scrambling to service the accounts with no clue how to do it. But clients and prospects don’t know that. SO GROW YOUR SKILLS.

Agency 188

Agency SEO Advertising Advertising 188

Sword and the Script

OCTOBER 5, 2021

Now it’s announcing this: SocialChorus and Dynamic Signal have combined to create Firstup, a new company built to reimagine employee connection through transformative workforce communications. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. PR tech mentions.

Software 182

Software Tools Print Technology 182

ImPRessions - Crenshaw Communications

JUNE 15, 2023

But earned media or publicity refers to the actual print, digital, or broadcast coverage generated in the course of a PR program. A scientific brand can go behind the scenes to reveal its R&D expertise, or profile individual employees who help make a difference. Opinion content can convey brand and corporate values.

Reputation 156

Reputation Branding Brand Media 156

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

Though not all employee partings are positive, for the most part it pays to stay on good terms with employees who’ve left the fold. They know what you’re looking for in an employee and they know the company culture. Additional benefits of maintaining good relations with former employees?

Employee 120

Employee Print Meeting Financial 120

Communications Conversations

DECEMBER 16, 2014

Get Verizon employees involved. Instead of hiring actors (or stand-ins) to showcase the Verizon products, they simply let their employees do it. Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers.

Case Study 131

Case Study Wireless Company Local 131

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. of the marketing budget on print. 4) Do employees trust their brand? How are they spending that budget today? and lower for B2B services at 9%.

Survey 105

Survey B2B Marketing Trade Shows 105

Sword and the Script

SEPTEMBER 1, 2020

In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. It says it has “hundreds of customers…10 of the Fortune 50.”

Internal 148

Internal International Tools Software 148

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Even a tiny company can challenge competitors for customers, employee talent, and visibility. We represent several midsize companies in technology who are giants within relevant industry organizations like adtech, supply chain software, or 3D printing services. Technology is a great equalizer for a business. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

Communications Conversations

SEPTEMBER 10, 2020

I really appreciated my time in radio and print journalism. I coordinate a lot of TV segments and print/online interviews across the country. Scott is also an employee at Life Time Savage now. I then spent two years at the Minneapolis St. People thought something was wrong with me.

Radio 167

Radio Journalism Interviews Energy 167

Stern + Associates

JANUARY 4, 2023

Most often, this includes media interviews, speaking engagements and print editorials. Consistently producing and distributing quality content across owned digital marketing channels creates an online portfolio for potential clients, customers and employees to openly reference. Here’s why: Improved brand visibility and credibility.

Strategy 104

Strategy Marketing Leadership Print 104

5W PR

JULY 15, 2020

Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • There’s no reason to stress about typos that were printed on 100 physical copies of materials.

How To 176

How To Media Guidelines Pitching 176

Burrelles Fresh Ideas

MAY 21, 2024

Research consistently demonstrates that employees with good mental health are more productive, engaged, and innovative. According to the Health Enhancement Research Organization (HERO), investing just a dollar in employee wellness can yield $6 in healthcare cost savings and increased productivity.

Employee 97

Employee Pinterest Resources System 97

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 183

Reddit Software B2B Technology 183

ImPRessions - Crenshaw Communications

APRIL 10, 2017

According to other passengers on the flight, the airline said it needed four seats to fly its own employees to Louisville. Technically, United was within its rights to remove passengers; nearly every ticket we buy contains small print about the risk of being bumped.

Airlines 159

Airlines Hotels Crisis Reputation 159

Waxing UnLyrical

AUGUST 26, 2015

That, my friends, is why employee communication measurement is in the state it is in. The powers that be, however, increasingly are demanding to know why employee communication matters. Even your print publications or email newsletters can include intranet components. 3 Ways to Measure Employee Communication.

Employee 40

Employee Measurement Communications Internal 40

Cision

AUGUST 17, 2015

Consequently, you don’t need to affect trust through the sheer economic privilege of possessing the resources to print more paper. Thought Leaders/Employees Surpass CEOs in Credibility. The number of producers has also swelled and search rankings, while accounting for the source, favor top content.

Study 120

Study Engineering Mobile Crisis 120

Waxing UnLyrical

DECEMBER 11, 2013

In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming. Ltd discontinued the publication of three foreign titles, Marie Claire, Geo, and People —around 130 employees were laid off—and also converted its personal finance magazine from a fortnightly into a monthly.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Melissa Agnes

FEBRUARY 16, 2016

Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters). Candidates. Counterparties / lenders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. What’s so appealing about these podcasts for clients?

Company 113

Company Interviews Print Pitching 113

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company.

YouTube 136

YouTube Video Training Survey 136

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

These contacts can be a gold mine of information and access, particularly when it comes to cracking morning television or top-tier print publications. And when it comes to broadcast media, contributors often have greater flexibility to work in brand messages or feature products than actual network television employees.

Television 120

Television Interviews Engineering Tools 120

Cision

NOVEMBER 3, 2016

We also know the flip side all too well where someone (perhaps a client or colleague) says too much and suffers the consequences in print. It also adds value from a brand extension perspective that employees are taking their respective work seriously enough to extend pride in practice and demonstrate leadership.

Social Media 120

Social Media Media Reputation Training 120

Contently - Strategy

SEPTEMBER 21, 2018

But if those fundamentals are strong, letting freelance talent create your marketing content frees up the core employees to focus on the big picture. The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub. Visual assets like infographics are more expensive.)

Content Marketing 111

Content Marketing Print Analysis Web 111

Sword and the Script

OCTOBER 25, 2022

From print to digital. More virtual events, remote employees require different channels of internal communications.”. More emphasis on overall messaging that can be used across different platforms, rather than solely media-facing or employee-facing. “More strategic questions arise due to changes in technology. Comms more valued.

Communications 149

Communications Crisis Internal International 149

Sword and the Script

DECEMBER 16, 2014

The best source of content in most companies may be right under your nose: your employees and customers,” says Jay Baer of Convince and Convert. As for my own prediction, here’s what CMI found fit for print ( click here or image to enlarge ): I’d be interested in your views, so please feel free to sound off in the comments.

Content Marketing 126

Content Marketing Marketing Writing Infographics 126

Contently - Strategy

AUGUST 28, 2019

In today’s digital age, a well-designed piece of print media can feel like a miracle. A well-designed piece of branded print media is even more rare. The print magazine, which is also chopped up and distributed digitally assigns reported features to contract travel writers. AirBnB Magazine.

Travel 91

Travel Content Marketing Examples Airlines 91

Stephen Waddington

DECEMBER 30, 2019

It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Good employers can support the mental health and wellbeing of employees through good management and a progressive workplace, but the organisation needs to deliver its commercial goals. What we do 5.

Government 103

Government Education Print Ethics 103

Shift Communications

JANUARY 22, 2018

We’ve broken trust with our stakeholder audiences – investors, customers, employees – by saying or doing the wrong thing. Many service crises, such as employees abusing customers’ trust (or outright abusing customers), stem from failures of results. The Covey Trust Matrix. A Brief Catalog of Failures.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98