ImPRessions - Crenshaw Communications

JUNE 7, 2017

Small businesses today are empowered through digital technology. Technology is a great equalizer for a business. Even a tiny company can challenge competitors for customers, employee talent, and visibility. Even a tiny company can challenge competitors for customers, employee talent, and visibility.

Small Business 168

Small Business SMB Local Viral 168

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 183

Reddit Software B2B Technology 183

Cision

JANUARY 28, 2016

Starbucks uses brand journalism to highlight their employees. In 2014, the coffee giant shared the story behind employee Esther Asuncion’s artwork for the brand’s annual holiday mugs. The story showed how Starbucks values their employees and creates a positive work culture.

Journalism 120

Journalism Brand Branding Employee 120

Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. Get Verizon employees involved. Instead of hiring actors (or stand-ins) to showcase the Verizon products, they simply let their employees do it. Make the red carpet fun!

Case Study 131

Case Study Wireless Company Local 131

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. of the marketing budget on print. 4) Do employees trust their brand? 5) Technology isn’t replacing marketers yet.

Survey 105

Survey B2B Marketing Trade Shows 105

Melissa Agnes

FEBRUARY 16, 2016

Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters). Candidates. Counterparties / lenders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. •

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. I think it suggests a general lack of R&D among the traditional technology providers in PR. Here’s a list of PR technology companies I’m watching , and here’s how vendors can get on my radar. >>> However, they are a sizable company with 1,000 or so employees.

Software 124

Software Technology Advertising Advertising 124

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Shortcuts That Fuel Earned Media Results. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Sword and the Script

OCTOBER 25, 2022

Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. More strategic questions arise due to changes in technology. From print to digital. More virtual events, remote employees require different channels of internal communications.”. Technology doesn’t sleep.

Communications 149

Communications Crisis Internal International 149

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 14

Technology Company Software Marketing 14

Sword and the Script

DECEMBER 16, 2014

More than just driving consensus on what is and what is not a qualified lead – and then routing those accordingly – I see marketing ops as the engine behind marketing automation, to include people, process and technology. Marketing ops needs to be both business marketing and technology consultants. Cooperative content.

Content Marketing 126

Content Marketing Marketing Writing Infographics 126

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company.

YouTube 136

YouTube Video Training Survey 136

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. ESG outlook.

Software 150

Software Case Study Advertising Advertising 150

Sword and the Script

JANUARY 16, 2024

As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. They employ 20 employees. Here again, like many solution providers Propel has done their own customizations to embed the technology.

Software 156

Software Pitching System Analytics 156

Presspage

DECEMBER 26, 2017

I used those skills from Web Tech University when I returned to work and began down a new road as the Print and Cyber editor at our church. Then, in 2008, I returned to the accounting profession as the receivables coordinator at American Ring; 10 years later I continue to work for them as the Director of Business Technology and Intelligence.

Community 115

Community Software Education Web 115

Contently - Strategy

SEPTEMBER 21, 2018

But if those fundamentals are strong, letting freelance talent create your marketing content frees up the core employees to focus on the big picture. According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. Some of those pillars like strategy and analysis call for full-time oversight.

Content Marketing 111

Content Marketing Print Analysis Web 111

Sword and the Script

MARCH 20, 2018

While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. And that’s how G2Planet got started in creating technology platforms to manage marketing events. Nearly two decades later, co-founded Mark Granovsky is still at it.

Industry 90

Industry Marketing Enterprise Mobile 90

Prowly

SEPTEMBER 18, 2024

GET THE FULL STATE OF PR 2024 REPORT #2 Data-driven decisions require PR tools Budget constraints aren’t stopping the rise of PR technology adoption. One thing is for sure: technology is great at computing and making sense of numbers. There has been a significant uptick in monitoring social media, broadcast media, and print media.

Measurement 104

Measurement Tools Data Pitching 104

Stephen Waddington

DECEMBER 30, 2019

It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Good employers can support the mental health and wellbeing of employees through good management and a progressive workplace, but the organisation needs to deliver its commercial goals. What we do 5.

Government 103

Government Education Print Ethics 103

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Not to mention that brand employees can gain emotional benefits from community interactions, which can feed into greater worker engagement and retention. Employees are vital contributors to what the brand stands for. You should also utilize technology. That said, don’t be entirely driven by the company image alone.

Community 92

Community How To Marketing Data 92

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. It provides monitoring for print news, online news, broadcasts, podcasts and social media. Second, the platform is built on modern technology.

Tools 165

Tools Media Software Analysis 165

Shift Communications

JANUARY 22, 2018

We’ve broken trust with our stakeholder audiences – investors, customers, employees – by saying or doing the wrong thing. Many service crises, such as employees abusing customers’ trust (or outright abusing customers), stem from failures of results. Vice President, Marketing Technology. Christopher S.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

ISEBOX

MAY 16, 2016

She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp. Are you generating content through an employee or agent who is acting on behalf of your firm to promote the firm’s product? Thankfully, no. This is where Oktavia got ABC Drug Corp.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Critical Mention

JANUARY 22, 2020

“Critical Mention has made great strides over the past several years due to the commitment our employees demonstrate every day. Before arriving at Critical Mention, Yount served as president of Corente, a cloud networking-technology company.

Television 80

Television Radio Analytics YouTube 80

Bianchi Biz Blog

NOVEMBER 19, 2020

If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews. If it’s a new product or technology, is there an engineer that can speak about some of the challenges or successes in bringing this product to market?

Automotive 86

Automotive Journalism Interviews Engineering 86

Sword and the Script

SEPTEMBER 14, 2021

They used to say print news drove broadcast, and I’ve found that to be true with podcasts too. The company and product were founded in 2020 by Simon Thompson , a former Meltwater employee. Podcasts have influence beyond broadcast. This is where Podseeker comes in handy. I searched for “legal tech”, and it produced 51 results.

Media 95

Media Pitching Print Data 95

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. Source: 3 Studies Branding and Marketing ). Source: Want the Fastest Growth in Business? Content Marketing Statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

JANUARY 11, 2022

I don’t get too excited about private equity money in PR technology. And now on to the monthly PR Tech Sum rounding news and links from the world of PR technology. * * *. Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. PE Firm Buys 3 PR Tech Vendors.

Reputation 87

Reputation Technology Tools Data 87

Shift Communications

APRIL 21, 2015

Moore goes on to talk about how every company is a technology company, with examples ranging from retail to the New York Times. Per Hung LeHong and Jackie Fenn of Gartner in this Forbes piece from September 2014: “Yet, as some of these technologies progress along the Hype Cycle, they will drive enterprises to become digital businesses.

B2B 60

B2B Data Big Data Marketing 60

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. In addition to comprehensive media monitoring services, Burrelles offers access to an immense global database of print, online, and broadcast journalists, influencers, bloggers, and analysts, as well as press release distribution services.

Video 110

Video Marketing SEO Social Media 110

Shift Communications

DECEMBER 1, 2016

A CEO who gives his employees $2,000 to go on vacation says people are more productive than ever , Business Insider. Our strong integration with marketing technology resulted in this business press hit in CNBC. When a CNBC reporter downloaded their annual report on the State of Employee Benefits, they notified us immediately.

Strategy 60

Strategy Print Insurance Insurance 60

PR 20/20

AUGUST 22, 2017

Human Resources is uneasy about adopting an employee social media policy. IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) The Real Reasons Inbound Marketing Is Scary.

Marketing 87

Marketing Resources Technology International 87

Cision

AUGUST 26, 2015

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. When GAP put Kerouac, in khakis , in their print ads to revitalize their image in 1993, I scoffed.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Burrelles Fresh Ideas

OCTOBER 24, 2023

Burrelles comprehensive monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates.

Strategy 97

Strategy Ethics Social Media Print 97

Waxing UnLyrical

MAY 15, 2018

Below are some of the answers: “That it plays a critical role across the organization – like no other function; key to sales, marketing, handling crises/public perception, motivating employees, communicating mission/vision/values to all stakeholders, including employees, customers, stockholders. A former U.S.

Survey 81

Survey Industry Communications Corporate 81